Product Strategies
Articles, webinars, podcasts, and reports related to core banking products commonly used by retail financial consumers and small-to-medium sized businesses.
Articles
How AI and Data Analytics Can Reduce CRE Lending Risk
Technology helps lenders look more broadly and deeply at commercial real estate loans at both ends of the process.
Measuring Marketing Success Beyond Clicks: 5 Key Metrics
In 2025, banks and financial institutions are shifting marketing measurements from transactional to relational.
Inflation and Interest Rates Will Bedevil Many Bankers in 2025
The consensus is that there’s dwindling confidence on the direction of both inflation and interest rates.
Beyond Old School Marketing: Mastercard and Others Lean Into Immersive Experiences
Both companies reject traditional loyalty programs in favor of building “brand affection” through authentic engagement.
Are We On the Verge of a Lending Surge?
Banks and lenders need to be ready and armed with technology that supports rapid data processing and decision-making.
Timing, the New Way to Outcompete Peers for Time Deposits
In a landscape where $2.5 trillion in bank CDs will mature by 2025, timing isn’t just everything — it’s the key to winning depositor dollars. Here’s how timing will affect deposit competition in the year ahead.
Webinars, Podcasts, Reports
The Great Banking Reset: Merging High-Tech with High-Touch
Michael Abbott from Accenture discusses how artificial intelligence and emerging technologies will help banks combine digital efficiency with the personal touch that defined banking’s golden era.
Low Loan Rates & High Deposit Costs Are About to Collide. Are You Ready?
2025 is officially here and financial institutions are still facing mounting pressure from rising interest costs and consumer demand for low loan rates. The old strategies are no longer enough in today’s competitive market.
How to Turn Customer Understanding Into a Competitive Advantage
Nymbus CEO Jeffery Kendall and Nick Kennedy talk about the strategies your bank needs to win deposits and drive growth in 2025 and beyond.
Ride the CD Wave to Win More Deposits in the Nationwide CD Marketplace
Learn how your institution can compete with the largest financial institutions in the CD market and drive new retail deposits on a nationwide CD marketplace.
How to Double, Triple your Deposit Acquisition Campaign Results With Predictive Media
Marketers from Princeton Partners, Rivel Banking Research, and Marketing Doctors share strategic approaches and solutions that can help you double or even triple deposit acquisition results.
Transform Your Digital Journey and Maximize ROI
Register for this transformative webinar to learn how to revolutionize your core-deposit growth, enhance your digital journey, and maximize your ROI with Kasasa.
