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Social Media Strategies for Financial Institutions

Learn the strategies to find the right audience in social platforms and the restrictions that financial institution brands need to be aware of when considering social campaigns.


Watch this lively and timely discussion with Alessandra Pecoraro, Sr. Mgr Performance Marketing & Analytics and Jacqueline Jones, Paid Social Manager for Vericast.

Jim Marous will engage these industry professionals from Vericast in an open conversation discussing:

  • Strategies to find the right audience in social platforms
  • Restrictions that financial institution brands need to be aware of when considering social campaigns
  • How to select what channels works the best for your brand
  • How to leverage social channels to build a community around a brand
  • The benefits of building a brand community
  • Success brands have seen with using creators in your client’s ads

Key Takeaways:

  • Strategies for marketers to find their audience
  • Ways financial institutions can manage the increasing regulations around gathering and using 3rd party data
  • Advice on how to choose which social channels to focus on and how to create content for those channels
  • How financial institutions can build brand awareness and loyalty through social media
  • Tips for creating content and how to work with influencers
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