Millennial Banking
Articles, webinars, podcasts, and reports about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
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Articles
5 Key Demographic Trends for Bank Marketers to Watch in 2025
From the resurgence of in-branch banking to the rise of older homebuyers, here are the key demographic shifts bankers should watch in 2025.
Young Professionals Lead Consumer Spending Shifts While Middle-Income Households Face Pressure
New data from Bank of America suggests that consumer priorities and economic behaviors are increasingly driven more by income level than by generational cohort.
The Great Wealth Transfer: How Banks Win the Next Generation of Business Owners
Community banks face a generational shift as $84.4 trillion transfers to tech-savvy heirs. Learn how to adapt and win over young business owners.
Millennials Are At a Financial Crossroads And Banks Must Understand Their Mindset
To engage with millennials, financial institutions must understand their unique needs, leverage technology and offer tailored advice and products.
Inside the AmEx Brand Strategy Winning Younger Consumers
A strategic focus on personalization, digital innovation, and lifestyle experiences has propelled the American Express brand into the wallets of Gen Z and millennials.
How to Crack the Code on Banking for Millennials
Millennials are diverging from older generations in core attitudes to their money and finances. Here’s why and how.
Webinars, Podcasts, Reports
The Credit Economy: How Younger Consumers Make Credit Decisions
This report from i2c examines behaviors and attitudes related to credit product usage among younger consumers, in particular.
The X1 Credit Card: A Unique Option for Younger Banking Consumers
What credit card out there works for underserved Gen Z’ers? Not many traditional providers have one. Luckily, there’s the X1 Card, says its co-founder Siddharth Batra.
Banking Can’t Ignore the Gen Z Potential
Gen Z’ers are misunderstood and miscategorized by the banking industry, says Gen Z and Millennial researcher Jason Dorsey. He talks his new book, “Zconomy, How Gen Z Will Change the Future of Business – And What to Do About It” and what financial marketers should improve for the generation.
How to Build a Digital Banking Lifestyle ‘Super App’
It’s another case of a legacy bank launching a digital bank — but it’s also another success story. In 2017, Emirates NBD launched Liv (and recruited Jayesh Patel to sit at its helm). Only a few years later, it has more than 300,000 users and growing.
Organizations Must Double Down On Innovation Now
Millennials and Gen Z are increasingly turning to non-traditional banking providers for their financial needs. HSBC’s Jeremy Balkin wrote a book on how to attract, and retain, these audiences.
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