Millennial Banking
Articles, webinars, podcasts, and reports about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
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Articles
Consumers Don’t Take One Road to a New Account Anymore. Your Marketing Can’t Either.
Many marketing teams still assume there is one channel that consumers’ overwhelming favor. It’s time to recalibrate.
Here’s How Community Banks and Credit Unions Can Outshine Chime
First, they can match Chime’s offerings simply by activating features already in their cores. Second, they can target marketing dollars better than Chime does, and harvest accounts more cost-effectively.
How Gen Z and Millennials are Converging into a Single, Digitally Native Market
Recent research suggests that the real gap is not between Gen Z and millennials, but between these two groups and everyone else.
How U.S. Bank Is Retooling for a New Generation of Business Owners
Partnering with fintechs, the bank added a bevy of new digital business banking services in 2025 to meet next-gen expectations.
If Banks Don’t Know Gen Z Customers Personally, They Won’t Know Them at All
From tailored onboarding to microsegmented campaigns, banks are rethinking marketing to connect with the next generation of customers.
The ‘Utility App’ Trap and How Digital Banks Can Escape It
Neobanks reinvented core banking transactions. Now they risk being left behind as their users’ needs mature.
Webinars, Podcasts, Reports
How Gamification Can Increase Relationship Growth
Somebody is going to walk an extra lap around the block tonight because the ring on their watch isn’t closed. Nobody is paying them to do it.
The Credit Economy: How Younger Consumers Make Credit Decisions
This report from i2c examines behaviors and attitudes related to credit product usage among younger consumers, in particular.
The X1 Credit Card: A Unique Option for Younger Banking Consumers
What credit card out there works for underserved Gen Z’ers? Not many traditional providers have one. Luckily, there’s the X1 Card, says its co-founder Siddharth Batra.
Banking Can’t Ignore the Gen Z Potential
Gen Z’ers are misunderstood and miscategorized by the banking industry, says Gen Z and Millennial researcher Jason Dorsey. He talks his new book, “Zconomy, How Gen Z Will Change the Future of Business – And What to Do About It” and what financial marketers should improve for the generation.
How to Build a Digital Banking Lifestyle ‘Super App’
It’s another case of a legacy bank launching a digital bank — but it’s also another success story. In 2017, Emirates NBD launched Liv (and recruited Jayesh Patel to sit at its helm). Only a few years later, it has more than 300,000 users and growing.
Organizations Must Double Down On Innovation Now
Millennials and Gen Z are increasingly turning to non-traditional banking providers for their financial needs. HSBC’s Jeremy Balkin wrote a book on how to attract, and retain, these audiences.
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