Millennial Banking
Articles, webinars, podcasts, and reports about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
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Articles
Millennials and Gen Z Now Account for Two Thirds of New Checking Accounts. That’s Not Good News for Banks
Younger generations want different things than older generations, according to JD Power. And that’s driving an accelerating preference for online-only banks and fintechs.
Turn Generational Insights into Stronger Banking Relationships
Customer expectations vary by life stage, but timely digital experiences can turn those differences into deeper relationships.
How Ally Aims to Push Its Primacy Appeal with Checking and a New Rewards Program
Focused on acquisition of primary relationships, the digital bank’s new program balances human appeal with the need to get noticed by large language models.
Why Cardholders Switch, and What It Takes to Keep Them
Losing top-of-wallet status is a stealth problem. It can creep up on a cardholder relationship gradually and then suddenly.
Are Online Gambling and Prediction Markets Draining Your Deposits?
Data from credit unions suggests that financial institutions face funding erosion and credit trouble down the road. Younger customers are especially vulnerable.
Consumers Don’t Take One Road to a New Account Anymore. Your Marketing Can’t Either.
Many marketing teams still assume there is one channel that consumers’ overwhelming favor. It’s time to recalibrate.
Webinars, Podcasts, Reports
How Gamification Can Increase Relationship Growth
Somebody is going to walk an extra lap around the block tonight because the ring on their watch isn’t closed. Nobody is paying them to do it.
The Credit Economy: How Younger Consumers Make Credit Decisions
This report from i2c examines behaviors and attitudes related to credit product usage among younger consumers, in particular.
The X1 Credit Card: A Unique Option for Younger Banking Consumers
What credit card out there works for underserved Gen Z’ers? Not many traditional providers have one. Luckily, there’s the X1 Card, says its co-founder Siddharth Batra.
Banking Can’t Ignore the Gen Z Potential
Gen Z’ers are misunderstood and miscategorized by the banking industry, says Gen Z and Millennial researcher Jason Dorsey. He talks his new book, “Zconomy, How Gen Z Will Change the Future of Business – And What to Do About It” and what financial marketers should improve for the generation.
How to Build a Digital Banking Lifestyle ‘Super App’
It’s another case of a legacy bank launching a digital bank — but it’s also another success story. In 2017, Emirates NBD launched Liv (and recruited Jayesh Patel to sit at its helm). Only a few years later, it has more than 300,000 users and growing.
Organizations Must Double Down On Innovation Now
Millennials and Gen Z are increasingly turning to non-traditional banking providers for their financial needs. HSBC’s Jeremy Balkin wrote a book on how to attract, and retain, these audiences.
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