Digital Marketing
Articles, webinars, podcasts, and reports about digital marketing, including websites, digital advertising, mobile marketing, email marketing, and SEO/SEM.
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Articles
“Audience” Is an Abstraction You Should Stop Using
Targeting an “audience” isn’t a strategy. Too often, it’s a vague generalization. Instead, build better marketing by asking four key questions.
How Well Do You Know Your Best Prospects? Enough to Outpace Your Competition?
Community banks know their markets. But knowing what prospects buy, watch, and value takes consumer data that’s finally within budget reach.
How to Keep Modern Bank Marketing from Creating Major Regulatory Trouble
GenAI and other digital tools pump out messages at incredible rates, with rising personalization. Is your compliance keeping up with the expanding risks?
The Trust Threshold: When Does Personalization Cross the Line?
Personalization works when it reduces anxiety rather than provokes it. Marketers must use personalize to earn trust, not just relevance.
Without Proper Activation, Your Sponsorship Deal Is a Season Ticket to Nowhere
After the bright lights go out, a glitzy sports sponsorship is only worth what you build on top of it, and most institutions aren’t thinking about the important next steps.
Why Digital Leader Chase is Ramping Up Marketing for its Expanding Branch System
Promoting branches might seem like yesterday’s strategy, but Chase believes human contact, rather than convenience, sets its evolving branch network apart in the digital age.
Webinars, Podcasts, Reports
Marketing is Still Not AI Ready
2026 State of Financial Marketing report is available for free at digitalbankingreport.com.
The Next Era of FI Marketing: From Campaigns to Decision Intelligence
Video Playback
Move beyond campaigns to smarter, signal-driven marketing decisions with AI.
Stop Running Campaigns, Build a Growth Engine
Video Playback
Most financial institutions still rely on disconnected, campaign-driven marketing. In today’s competitive landscape, that approach is no longer sufficient to deliver consistent growth.
Why Capital One, Klarna & Coinbase Win AI Search
Why do the same financial brands keep showing up inside ChatGPT recommendations while many traditional institutions barely appear at all?
What is GEO and Why Does it Matter
Your bank may already be invisible. Not on Google, but on all the AI chatbots that no banker is checking up on.
Four AI Moves Every Bank Marketer Needs Now
If you earned your marketing degree more than five years ago, you are playing catch-up. Most banks are mailing in their response to AI.
