Digital Marketing
Articles, webinars, podcasts, and reports about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Articles
5 Key Considerations When Designing Your Next Banking Website
It’s a big job, but a gamechanger if done right. But if you haven’t built a new website in a while, you’ll need to navigate new tech and new priorities.
Think Beyond the Clicks: Bank & Credit Union Marketing Demands Holistic KPI Analysis
Successful financial marketing can’t ignore early performance indicators, but top results depend on using a range of metrics.
Fast, Flexible and Focused: Why Financial Institutions are Embracing Agile Marketing
Here’s why speed and agility in bank marketing campaigns matter more than ever – from avoiding credit score drift to capitalizing on rate changes in real-time.
What 2024 Taught Us: Key Communication Trends for Banks and Fintechs in the New Year
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
From Alerts to Engagement: How SMS Marketing Builds Long-Term Customer Relationships
For consumers, SMS has trust-building power — especially in high-stakes moments. By integrating SMS into broader marketing strategies, banks can create better customer experiences.
Why Some Community Banks Are Ditching Social Media Marketing for Streaming Platforms
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it’s more than just a return to traditional TV ads.
Webinars, Podcasts, Reports
Top Must-Haves for Bank or Credit Union Websites for Driving Acquisition
Learn more about the impact of next-generation technologies — like Google’s AI-Powered Search, Personalization, and Generative AI — on bank and credit union websites.
How Gen AI is Reshaping Bank Marketing
Abbas Merchant, the ex-CMO of Regions Bank shares his perspective on the potential for generative AI to enhance both the efficiency and effectiveness of financial services marketing in the near future.
CMO Unplugged: The Art and Science of Marketing in the Future
Melissa Stevens, EVP and CMO of Fifth Third Bank discusses how to continue to evolve the marketing process to generate greater attention and returns in front of an SRO audience at the Financial Brand Forum in Las Vegas.
Transforming Banking with Real-Time Engagement
Maria Echeverria, VP of Business Development at Latinia shares how customer analytics is crucial for developing a comprehensive view of each customer, improving targeting of messages and enhancing customer satisfaction and loyalty.
Reimagining Bank Marketing for a New Era
Nicole Zimmermann, founder and CEO of ZELOCIN & Partners discusses how traditional financial institutions are falling short of expectations among consumers who expect a dynamic, forward-looking brand.
Maximizing Your Marketing ROI With Effective Testing
Erin Allen, VP of Insurance Distribution and Market Strategy at Franklin Madison shares how decades of experience in building revenues and engagement with multi-channel insurance offers increases loyalty and trust at banks and credit unions.
