Performance Marketing Lab
Actionable insights on how performance marketing can maximize every marketing dollar, with proven strategies and real-world examples designed to drive acquisition, deepen relationships, and deliver measurable, compliant growth.
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Featured Articles
Sustainable Cards Can Give Smaller Issuers a New Way to Differentiate
The move to sustainable materials represents an opportunity for many, while the presumed trade-offs are negligible.
Trigger-based Marketing Can Turn Customers into Growth Engines, If Your Data Cooperates
Most institutions can name the triggers that produce loans and deposits. Getting to the data behind them is where campaigns stall.
The Truth About Online-Only Banks: How to Separate Real Risks from Red Herrings
Only a tiny number of digital banks are serious competitive threats. But the best are gaining serious traction with consumers.
5 Questions Every Checking Acquisition Strategy Should Answer
High-growth institutions treat acquisition as system that connects planning, execution, and measurement in a continuous loop.
When Steering Card Strategy, Resist the Urge to Switch on Autopilot
Cards are among your most-used touchpoints, yet most treat them as routine. Here’s how to turn issuance and design into strategy.
Unsure About Cash Incentives? Read This Before You Join the Fray
Cash incentives are everywhere, but most banks and credit unions are using them wrong. Here’s the framework for getting them right.
Additional Resources
PLAYBOOK: Accelerate M&A Success
In this playbook, you’ll learn how you can create growth opportunities for your institution by keeping your customers, employees, and community “all in” during the M&A process.
PLAYBOOK | An Essential Guide to Core Deposit Acquisition
This comprehensive report provides actionable insights to help you navigate rising loan demand, overcome barriers, and build lasting customer relationships.
2026 Loan Acquisition Playbook
Discover how financial institutions can thrive by aligning loan acquisition strategies with evolving consumer needs and expectations.
Sealing the M&A Deal: Your Blueprint for Mergers
Learn how financial institutions can drive revenue, reduce attrition, and build brand equity by prioritizing personalized communication.
Why a Direct Mail Strategy Still Works for Financial Institutions
In a world dominated by digital noise, direct mail stands out as a high-impact, tangible medium that delivers results.
Why Personalized Banking Is Key to Better Lending
By delivering personalized offers and insight-driven communications, you can differentiate your financial institution as a true partner.
How Retail Trends Are Shaping Deposit Growth Strategies
Banks are feeling the squeeze. Rising interest rates and growing competition from fintechs are making it harder to attract and keep deposits.
Customer Segmentation Strategies To Boost Acquisition
By using advanced analytics, Vericast makes it possible for marketers to understand consumer behaviors and preferences.
Q&A With an M&A Expert
Mergers and acquisitions have become pivotal strategies for organizations seeking sustainable growth and competitive advantage
Deliver a Best-In-Class Customer Experience
Lia is on the path to her first mortgage loan. Follow her path to success with key stops in her Shopper Alert Customer Experience Journey.