Video Playback
Culture, Brand & The Gen Z ‘Digital Banking Perception Gap’
Big banks may be winning the visibility war, but you already offer the digital experience Gen Z wants. Unfortunately what should be a point of parity for community banking providers has become a perceptual liability.
Reality check: Until you overcome outdated brand perceptions and a disconnected internal culture, the promise and potential of your digital initiatives will remain unrealized.
This on-demand session explores how brand-led cultural transformation unlocks digital growth — from the inside out — including real examples of community banks making the shift. You’ll learn how to empower staff and realign your internal culture around a brand that resonates with Gen Z while staying true to what makes you unique.
In this webinar, banking executives will learn:
- What Gen Z loves about community banks (and credit unions)… but rarely chooses them.
- How to overcome the “digital banking perception gap” with Gen Z.
- The cultural barriers that prevent meaningful digital change.
- The five cultural shifts needed to unlock brand-aligned innovation.
- A practical roadmap for activating purpose, tone, and behaviors internally.
Webinar Presenters
- Tom Sullivan – Chairman, Princeton Partners Group
- Kevin Kuchinski – Managing Partner & COO, Princeton Partners Group
- Jeff Greenler – VP/Account Services, Stackpole PPG