Segmentation Strategies
Articles, webinars, podcasts, and reports about demographic trends in banking, customer segmentation strategies, generational banking preferences, income-based financial product targeting, geographic market analysis, life stage banking needs, multicultural banking initiatives, demographic data utilization in product development, and tailoring services to diverse population segments across age, income, ethnicity, and lifestyle factors.
Articles
Measuring Marketing Success Beyond Clicks: 5 Key Metrics
In 2025, banks and financial institutions are shifting marketing measurements from transactional to relational.
5 Emerging Trends in Personalization and CX for 2025
The challenge will be scaling personalization efforts to meet customer expectations without compromising privacy and trust.
2025 Will Be the Year of the Credit Card
Credit cards are increasingly the lion’s share of new account openings, eclipsing checking and saving accounts. How can you leverage card demand for growth?
Friendship Pays: How to Run a Powerful Referral Campaign for Gen Z Savers
With banks in fierce competition for deposits, most young Americans say they are saving for something. Here’s how to earn their business.
5 Key Demographic Trends for Bank Marketers to Watch in 2025
From the resurgence of in-branch banking to the rise of older homebuyers, here are the key demographic shifts bankers should watch in 2025.
Young Americans Have Never Been Wealthier – Or More Stressed. Can Banks Help?
A new report from the Treasury department digs into the gap between wealth and happiness among younger Americans.
Webinars, Podcasts, Reports
Winning Market Share in an Era of Consumer-Curated Financial Services
Financial services are redefined as banks and credit unions look to what’s next. But banks need to do more than react to current trends.
The Credit Economy: How Younger Consumers Make Credit Decisions
This report from i2c examines behaviors and attitudes related to credit product usage among younger consumers, in particular.
Cracking the Code of Gen Z
New technology, rising consumer expectations and growing fintech options are increasing competition in banking to win over Gen Z.
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