Segmentation Strategies
Articles, webinars, podcasts, and reports about demographic trends in banking, customer segmentation strategies and marketing to population segments across age, income, ethnicity and lifestyles.
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Articles
Storytelling Is Hot. But Is Your Bank Telling the Right Stories to the Right People?
Bank marketers must amp up their creativity and break away from clichéd demographics and personas.
How LendingClub Is Wielding Its Bank Charter to Steal Your Customers
Fintech-turned-bank is deploying a full-service digital product suite to keep borrowers coming back, even after they pay off their loans.
How to Beat the Fintechs Who are Stealing Your Bank’s SMB Clients
Rigid algorithms, impersonal service, and inflexibility drive entrepreneurs away. Fintechs are capitalizing on these weaknesses fast as banks overlook the simplest fixes. Here’s what banks must do…
A New Playbook for Youth Banking: What Fintechs Got Right, And How To Catch Up
Banks and credit unions are losing young customers to fintechs. Here’s how traditional banks can adapt fintech tactics to win them back.
In Credit Cards, Gen Z Is Swapping Credit Scores for Social Stardust
Can credit cards be vehicles for personal expression? Gen Z says, ‘Yes!’ Card marketers need to lean into clout and ‘vibes.’
How Citizens is Growing Student Lending Into Lifetime Relationship Banking
Citizens Bank makes billions in student loans. Now it’s expanding its student offering to link life before, during and after college.
Webinars, Podcasts, Reports
Mastering Omnichannel Marketing with HomeStreet Bank
Omnichannel marketing isn’t just about being present across multiple channels—it’s about creating a connected, data-driven strategy that enhances customer engagement.
Understanding Consumer Segmentation by Financial Health
Learn how financial services companies can use segmentation to craft tailored campaigns, content, user experiences, and product recommendations to maximize ROI.
Winning Market Share in an Era of Consumer-Curated Financial Services
Financial services are redefined as banks and credit unions look to what’s next. But banks need to do more than react to current trends.
The Credit Economy: How Younger Consumers Make Credit Decisions
This report from i2c examines behaviors and attitudes related to credit product usage among younger consumers, in particular.
Cracking the Code of Gen Z
New technology, rising consumer expectations and growing fintech options are increasing competition in banking to win over Gen Z.
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