Are Personal Financial Management Tools Sticky?
Do consumers care about PFM when they think about switching banks? Some do, but not many will actually focus on it.
Do consumers care about PFM when they think about switching banks? Some do, but not many will actually focus on it.
Nearly a quarter of consumers used to demand interest on their checking balances. These days, less than 1 in 10 say it's a a deal-breaker.
Among consumers shopping for new checking accounts, interest in writing unlimited checks is declining. It's not a selling point anymore.
Mobile banking used to be a value-added service that differentiated one bank from another. Now mobile banking drives consumer demand.