Contextual Engagement Requires Better Use of Data and AI


Picture of Sarah Welch at CurinosFEATURING: Sarah Welch, managing director & head of marketing solutions at Curinos

The importance of using data, analytics and advanced marketing technologies has never been greater. Consumers expect their financial institutions to know them, look out for them and reward them.

Unfortunately, few organizations are adept at using data for contextual engagement. Now, more than ever, banks and credit unions must leverage the insights they have to create better experiences.

We are very fortunate to have Sarah Welch, Managing Director & Head of Marketing Solutions, Curinos on the Banking Transformed podcast. We will discuss how the advances in the latest technologies, coupled with data, analytics and applied insights is transforming financial marketing.

Episode Sponsor:

Curinos logoMarketing optimization suffers from a “rules” problem, forcing campaigns down a path to the one “right” answer. Amplero, an AI message optimization engine, breaks you free. The patented technology adds an “always-on” experimentation layer to your tech stack to make the most out of every customer touchpoint.

About the Banking Transformed Podcast

In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.


Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.

For updates whenever new Banking Transformed podcasts are released, please sign up for The Financial Brand’s email newsletter. You can also follow Jim on Twitter and LinkedIn, or visit his professional website.

This podcast was originally published on . All content © 2024 by The Financial Brand and may not be reproduced by any means without permission.