Banking Distribution Strategies for the Next Decade


FEATURING: Kevin Travis, Executive Vice President of Novantas

Should an existing financial services organization attempt to transform their current institution into a more agile, responsive organization with a completely new digital foundation, or should banks and credit unions consider building an entirely new organization outside the parent company?

The ability to compete in the future will require new systems, new processes and a new culture. One option is to build a successor bank that would be a network of only a few branches or a completely branchless offering separate from the legacy organization. Even if a bank or credit union decides to ‘stay the course’, the future will require differentiation defined by customer experience and innovative offerings similar to what is being offered by fintech and big tech organizations.

To get a perspective on the need to disrupt current distribution paradigms, I interviewed Kevin Travis, EVP of Novantas’ financial services consultancy. Kevin discusses distribution alternatives for the financial services industry and the cost of inaction by the industry.

About the Banking Transformed Podcast

In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.


Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.

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