Why Financial Marketers Should Focus on Customer Loyalty in 2022
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.
With current staffing constraints, it can be especially hard to provide a personalized experience to your customer base.
Faced with multiple challenges, bank and credit union marketers can become tentative. Three simple projects can help break the gridlock.
Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness.
These unconventional growth strategies will increasingly replace historically reliable approaches like retail branches or buying banks.
Investing in digital transformation initiatives in banking is pointless if the back-end processes can't keep up, says Salesforce's distinguished solutions engineer Tom Chang.
Will customers leave their primary financial institution for a better digital banking experience. Craig McLauglin, the CEO at Finalytics, says it could happen.
Next-generation management puts more chips on digital for all customers, but sees a critical role for humans on the business-banking side.
Nearly three-quarters of customers are saying personalization is extremely important to their banking experiences says Capco'shead of U.S. banking and payments Lane Martin.
Is your banking platform set up for an 8th-grader? It should be, says Texthelp's James Deignan and Fidelity Investment's Jeff Wissel.
Innovation is important in banking (especially in a digital banking world). But, arguably, even more important is navigating it with simplicity, says author and management consultant Jin Kang Moller.
Three-fifths of people who trade cryptocurrencies say they wish their bank would invest in the technology. NYDIG's Patrick Sells explains why.
Learn how Sprinklr is redefining success in the financial sector by harnessing the potential of tailored content and personalized engagement.
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Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds comfort.
When lifetime value (LTV) is taken into account, customers acquired digitally are often the most high-value relationships.
Here is what banks should know about creating an Apple-store like experience for business customers looking to purchase fintech solutions.
Personalization is daunting in the banking industry — especially in keeping up with the fintechs that have mastered it. Fiserv's director of solution consulting Colleen Dabbs walks through the barriers to success.
Balancing physical facilities and digital engagement, the top retailers can show banking ways to improve mobile experiences.
Financial institutions must move from product-centric thinking to customer-centric thinking to improve the entire customer journey.
Impacted by difficult economic conditions, people are more aware of financial risks and more open to solutions that could help reduce them.
Interest rates are rising again but at current levels there are still consumers who can refinance. Here's how to land their business.
First-party internal data can help banks and credit unions differentiate their brands and multiply their revenues.
Consumers are a different breed than before the pandemic and adapting to their new expectations is crucial for financial institutions.
Discover how State Employees Credit Union maximized process efficiency, increased loan volumes, and enhanced member value by moving its indirect lending operations in-house with Origence.
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