( Read More: Top 10 Most Popular Digital Banking Articles of 2015 )
1. The Simplicity Revolution in Banking
Jeffry Pilcher, CEO and founder of The Financial Brand, explains why financial institutions need to build everything completely around making banking easier and saving people time.
2. Nine Social Media Marketing Solutions for Banks & Credit Unions
Here’s how financial institutions should embrace and advocate for social media as an integral ingredient in their overall marketing mix.
3. Huge Cross-Selling Scandal Sends Warning to Entire Banking Industry
Federal and state investigations into Wells Fargo’s aggressive cross-selling culture could force other banks and credit unions to rethink their strategy.
4. Google Gunning for Banks’ Mortgage Business
Google takes a big step into the home loan sector, with a comparison tool that lets consumers not only view ratings and read reviews for lenders, people can receive quotes and request a return phone call as well.
5. How Gamification Can Drive Real Business Results in Banking
Gamification in the financial services sector is not just a novelty or passing fad. Well considered and executed, it speaks to the base nature of just about anyone who likes a challenge and contest. Is your financial institution ready to play?
( Read More: Top 10 Most Popular Digital Banking Articles of 2015 )
6. Five Digital Marketing Trends in Banking for 2016
Financial institutions are slow to change, but marketers must learn to pivot more quickly to keep pace. Here are five major forces driving digital channels in 2016, and how you’ll need to adapt.
7. The Battle to Bank Millennials
A new generation of young and tech-savvy consumers have more choice and freedom than ever before. If banks and credit unions don’t help Millennials tackle their financial challenges, non-banks will.
8. Why Is Social Media Marketing Failing?
There are two predominant explanations for why social media marketing is failing in financial services: 1) poor execution, and 2) wrong strategic context.
9. 25 Inspirational & Responsive Banking Website Designs
The next time you redesign your website, it absolutely must be responsive. Here are 25 ideas to get you started. Bookmark this gallery and save it for your next web transformation project.
10. Digital Marketing Budgets in the Banking Industry Set to Explode
As financial marketers shift their attention —and dollars— towards online and mobile channels, it’s clear digital advertising is the future. This exclusive report looks at the digital advertising trends that will be reshaping the banking the industry.