Mastering Omnichannel Marketing with HomeStreet Bank
Omnichannel marketing isn’t just about being present across multiple channels—it’s about creating a connected, data-driven strategy that enhances customer engagement.
Digital marketing plays a critical role in this approach, and with a Digital Experience Platform (DXP) like Sitefinity, marketers can centralize content, analyze customer behavior, and optimize campaigns for maximum impact.
In this webinar, we’ll explore how leveraging your DXP for marketing, behavioral data, and personalization can enhance engagement across all channels. Plus, hear from HomeStreet Bank on how they use insights and data from digital marketing campaigns to create targeted, high-impact campaigns.
Key Takeaways:
- Leveraging digital marketing data to track engagement and optimize campaigns
- Defining personas and personalizing content with customer insights
- Enhancing SEO and consistency with a DXP
- Real-world example: How HomeStreet Bank leverages data from digital marketing campaigns to optimize engagement
- Best practices for integrating automation, CRM, and reporting tools
Join us to learn how a data-driven approach can help you execute a smarter, more effective omnichannel marketing strategy.
