Data Analytics
Articles, webinars, podcasts, and reports about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Articles
Think Beyond the Clicks: Bank & Credit Union Marketing Demands Holistic KPI Analysis
Successful financial marketing can’t ignore early performance indicators, but top results depend on using a range of metrics.
5 Key Demographic Trends for Bank Marketers to Watch in 2025
From the resurgence of in-branch banking to the rise of older homebuyers, here are the key demographic shifts bankers should watch in 2025.
Martech in 2025: How AI, Privacy and Data Gravity Will Reshape the Stack
As AI, privacy and unified data reshape marketing, learn how leading marketers are building modern tech stacks to drive growth and deliver personalized experiences.
Why Banks and Credit Unions Should Embrace First-Party Data Now
When banks make better use of their first-party data, marketing outcomes improve, including higher click-through and conversion rates.
Navigating the CFPB’s New Rule: What Every Financial Marketer Should Know
The CFPB’s push for customer data portability may only accelerate banks’ growing problem with attrition. Retention will require a concerted focus on personalization.
Data Blind Spots and Data Opportunities: What Banks and Credit Unions May Be Missing
Community banks face data blind spots in a dynamic market. Discover five critical areas where better data use can drive growth and mitigate risks.
Webinars, Podcasts, Reports
Desire for Data-Driven Personalization Unites Demographic Segments
Jaime Dominguez from Q2 talks a new groundbreaking report on cross-generational banking preferences, which offers crucial insights.
Winning in an Era of Fragmented Banking Relationships
David Feuer from Galileo discusses the importance of using data to build stronger relationships that will help stem silent attrition.
Mastering AI-Powered Personalization for Long-Term Growth
Olly Downs, Chief Technology and AI Officer at Curinos discusses the way organizations of any size can improve the personalization of experiences across the entire customer journey.
Chimney: Leveraging Data to Build Seamless Engagement
Matt Covi, CEO and Co-founder of Chimney, on how his company’s tech helps financial institutions compete for wallet share, using its award-winning financial calculators.
Turbocharging Landing Page Success: Leveraging Advanced Analytics and AI Tools
How can you optimize your landing pages for success? The answer lies in harnessing AI-led solutions to deliver seamless, personalized user experiences.
Using Data and Automation to Guide Account Holders Through Their Banking Journey
Here’s how data can help identify key life events that drive financial decisions, which can then be used to engage with account holders with relevant guidance for their financial journey.
