Data Analytics
Articles, webinars, podcasts, and reports about data analytics in banking, including data analytics tools, big data and other advanced data analytics strategies to drive business decisions.
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Articles
Stop Chasing Perfect Attribution and Start Building Better Evidence
Three steps to help build your own storehouses of insights and comparables, powerful enough to support confident marketing decisions.
Supercharge Your Cross-Selling with Transaction Data-driven Insights
Spotting what a customer needs is the easy part. Timing the offer, measuring the return and engineering a repeatable motion is what builds growth.
3 Critical Skills that Give Community Banks the Edge with Business Customers
Many businesses prefer community banks but turning that goodwill into growth will require better data and more flexible digital offerings.
Why Your Omnichannel Strategy Fails Before the First Campaign Runs
Without early work on alignment among leaders and functions, well-intentioned customer journeys end up disjointed and ineffective.
Trigger-based Marketing Can Turn Customers into Growth Engines, If Your Data Cooperates
Most institutions can name the triggers that produce loans and deposits. Getting to the data behind them is where campaigns stall.
Customer Context Is Your Missing Link Between Data and Growth
How disconnected data, slow execution, and campaign-driven engagement continue to keep personalized banking experiences out of reach.
Webinars, Podcasts, Reports
AI Starts With Data: Unlocking Competitive Advantage
Video Playback
AI is transforming how financial institutions identify growth opportunities, strengthen customer relationships, and make strategic decisions. But AI is only as effective as the intelligence behind it.
Why Banks With More Data Still Don’t Understand the Customer
Banks are collecting more customer data than ever before. Yet most institutions still do not understand the customer any better.
From Profit to Purpose: Measuring Trust, Reputation & Impact as Growth Drivers
Video Playback
The most profitable banking providers in the next decade will be those that authentically align purpose with performance by turning community engagement strategies into measurable levers of growth, trust, and long-term brand equity.
Unlocking Value Through Data and AI
The ability to transform banking data into insight — and insight into impact — has become a strategic imperative.
Turning Banking Insights into a Competitive Advantage
Every bank today is sitting on a goldmine of customer data, yet most struggle to turn those insights into a real competitive advantage.
From Data Overload to Strategic Insights
The rapid advancement of AI and ML tech has created both immense opportunities and significant challenges for banks trying to keep pace.
