No Traditional Tellers in This New Branch

By Jeffry Pilcher

Published on December 4th, 2008 in Branch Strategies

Dort FCU’s latest branch is characterized by its warm woods and rich hues, complemented by nice lighting and a healthy application of retail graphics. The open floor plan and spacious ceiling create a pleasant, inviting feeling.

Four video tellers handle all the branch’s cash transactions. (For more on video tellers, see this article from The Financial Brand.)

A scrolling electronic display spans four remote video teller stations
that handle all the branch’s cash transactions.
Each stall includes a cable merchandising display.

A large, circular greeter/service station anchors the center of the branch.
The plasma monitor in the far-upper corner seems placed at an awkward height.
The video teller station on the right is ADA compliant.

It’s not quite a café. It’s just a basic coffee bar. The awning is a nice touch.
Notice the lifestyle merchandising in the windows, and the dimensional letters above the awning.

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