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Maximizing Your Marketing ROI With Effective Testing

Erin Allen, VP of Insurance Distribution and Market Strategy at Franklin Madison shares how decades of experience in building revenues and engagement with multi-channel insurance offers increases loyalty and trust at banks and credit unions.

Published on May 2024 in Marketing Strategies

FEATURING: Erin Allen, VP of Insurance Distribution and Market Strategy at Franklin Madison

In the rapidly evolving world of financial institution marketing, staying ahead of the curve requires a deep understanding of consumer preferences, market trends, and the effectiveness of various strategies. One of the most powerful tools in a financial institution marketer’s arsenal is testing – a data-driven approach that enables banks and credit unions to optimize their marketing efforts and maximize results. But where do you start?

In this episode of the Banking Transformed Podcast, we are excited to welcome Erin Allen, VP of Insurance Distribution and Market Strategy at Franklin Madison. Through real-world examples and practical advice, Erin sheds light on the transformative power of testing and its potential to drive unparalleled marketing results for any sized organization.

Sponsorfranklin madison logo

Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through banks and credit unions. We provide an end-to-end insurance program for their consumers by choosing the best insurance carrier products, using data and multi-channel marketing to reach those consumers most likely to enroll, and providing concierge service. Franklin Madison helps generate increased loyalty and incremental revenue for financial institutions.

https://franklin-madison.com/

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