Welcome to the newly redesigned website for The Financial Brand. To report an issue or bug, please send us an email.

« All Podcasts

How Generative AI Will Revolutionize Financial Services

IBM’s John Duigenan shares how generative AI-driven innovations allow financial institutions to work smarter, deepen customer relationships and address competitive threats.

Published on September 2023 in Artificial Intelligence

FEATURING: John Duigenan, General Manager, Financial Services and IBM Distinguished Engineer at IBM Technology

Generative AI is poised to revolutionize the financial services industry. According to new research from IBM, the market for generative AI in finance is projected to reach $9.5 billion globally by 2032. This disruptive technology has the potential to transform customer experiences, empower employees, and rapidly modernize legacy systems.

As we gear up for Sibos 2023, we’re joined by John Duigenan, General Manager, Financial Services and IBM Distinguished Engineer, IBM Technology on the Banking Transformed podcast.

We discuss some of the most promising AI use cases gaining traction, why an open and hybrid platform is critical, how generative AI can aid application modernization, and what financial executives need to think about when implementing this new wave of AI.

Episode Sponsor: IBM

IBM-logoIBM is a leading provider of enterprise AI, hybrid cloud architecture, security and ESG insights to the global financial services sector. Our deep industry expertise, extensive portfolio of services and solutions, and robust ecosystem of fintech partners, empower collaboration, innovation, and creation. As a trusted partner to banks, insurers, the capital markets and payments providers, we guide financial institutions in all stages of their digital transformation journeys through IBM Consulting and deliver the proven infrastructure, software and services they need through IBM Technology. To learn more about IBM’s insights and solutions for the financial services industry, please visit www.ibm.com/industries/financial-services.

The Financial Brand is your premier destination for comprehensive insights in the financial services sector. With our in-depth articles, webinars, reports and research, we keep banking executives up-to-date with the latest trends, growth strategies, and technological advancements that are transforming the industry today.

© 2025 The Financial Brand. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of The Financial Brand.