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How Gen AI is Reshaping Bank Marketing

Abbas Merchant, the ex-CMO of Regions Bank shares his perspective on the potential for generative AI to enhance both the efficiency and effectiveness of financial services marketing in the near future.

Published on June 2024 in Marketing Strategies

FEATURING: Abbas Merchant, ex-CMO and EVP at Regions Bank

Today, we are joined on the Banking Transformed podcast by Abbas Merchant, ex-CMO and EVP at Regions Bank.

It’s clear that the role of the marketer is evolving, and those who can effectively harness the power of Gen AI while maintaining a focus on creativity, strategy, and consumer trust will be well-positioned for success. As a senior financial services leader with extensive experience in blending the art and science of marketing, Abbas brings a unique perspective on how Generative AI is poised to revolutionize the marketing landscape.

In this episode, we explore the potential of Gen AI, its implications for marketers, and how it’s set to transform the way we approach marketing strategies and operations.

Prefer to read the conversation? Check out the edited Q&A here.

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