CMO Unplugged: The Art and Science of Marketing in the Future
Melissa Stevens, EVP and CMO of Fifth Third Bank discusses how to continue to evolve the marketing process to generate greater attention and returns in front of an SRO audience at the Financial Brand Forum in Las Vegas.
FEATURING: Melissa Stevens, Executive Vice President and CMO of Fifth Third Bank
In today’s rapidly evolving financial landscape, marketing has become a crucial driver of success for banks and credit unions. As consumer expectations shift and digital disruption accelerates, the role of the Chief Marketing Officer has never been more critical – or more complex.
I was joined by Melissa Stevens, Executive Vice President and CMO of Fifth Third Bank at this year’s Financial Brand Forum. We explore the art and science of modern marketing in the banking industry. Melissa also shares her insights on how Fifth Third is reimagining customer engagement, leveraging data analytics to drive personalization, and aligning marketing strategies with broader organizational objectives.
Finally, she discusses the challenges of stemming ‘silent attrition’ in the face of increasing competition from fintechs and digital neobanks.
Prefer to read the conversation? Check out the edited Q&A here.
Podcast Sponsor: Microsoft
Microsoft and its partner ecosystem help banks reduce cost and risk, modernize core systems, and delight customers and employees to achieve differentiation and spur sustainable growth.
More at Microsoft.com/financialservices
