The Ad Ally Would Run If It Was Really Honest

When Ally Bank was borne from the ashes of GMAC earlier this year, the bank’s CMO told us that “talking straight” is one of the three principles at the heart of the Ally brand. Well then, in light of Ally’s recent $3.8 billion infusion from the U.S. Treasury, here’s the ad they should run…but probably won’t. (Please note: This ad was created by The Financial Brand for instructive and illustrative purposes only.)


Source: ProPublica “Bailout Recipients”

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