Top 100 Banks Using Social Media

The top banks using social media ranked by their overall Power 100 score for the second quarter of 2017. If you think your financial institution should be listed here and it isn’t, please click here.

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power_100_by_unmetricRelated Power 100 Rankings for This Quarter:


Power 100 Ranks - Banks Q2 2017

#BankAreaFacebook LikesTwitter FollowersYouTube Views
1 State Bank of India IN 12,358,761 2,221,031 61,842,742
2 Yes IN 6,829,915 2,703,881 198,301
3 BofA USA 2,748,443 484,557 42,304,801
4 GT Bank NIG 5,394,993 1,071,768 4,593,522
5 Wells Fargo USA 981,890 264,343 46,943,601
6 ICICI IN 5,200,095 322,000 12,689,387
7 Capital One USA 4,271,952 155,423 16,329,383
8 Citi USA 1,153,950 893,482 20,199,151
9 Chase USA 3,935,214 347,036 13,083,122
10 TD Bank CAN 748,900 102,428 44,810,644
11 Maybank MAL 2,045,900 126,680 23,498,627
12 Axis IN 3,378,010 198,721 7,005,132
13 Zenith Bank NIG 2,572,267 541,000 4,520,318
14 CIMB MAL 1,504,187 130,582 25,540,021
15 Emirates NBD UAE 792,682 99,465 27,914,588
16 HDFC IN 2,419,181 206,923 5,703,119
17 Deutsche DEU 119,366 671,891 17,820,340
18 Kotak Mahindra IN 722,714 180,767 25,702,786
19 Goldman Sachs USA 126,938 622,232 9,568,576
20 RBC CAN 437,336 81,661 28,796,122
21 BDO PH 3,259,444 0 4,642,852
22 Santander (UK) UK 377,640 54,335 21,666,175
23 Credit Suisse CH 93,641 294,121 14,330,000
24 IDBI IN 1,849,671 146,323 2,742,498
25 CIBC CAN 368,869 114,392 17,286,852
26 Access NIG 1,883,232 258,570 0
27 Barclays UK 588,015 224,510 10,103,879
28 DBS SG 730,745 20,131 14,089,603
29 UBS UK 108,230 304,948 10,698,583
30 Bank of the Philippine Islands PHP 1,398,455 69,450 5,704,761
31 Commonwealth AUS 735,484 79,688 10,497,756
32 USAA USA 1,067,159 113,050 3,468,280
33 Natwest UK 341,175 92,448 7,814,010
34 KCB KEN 924,553 195,949 4,077,619
35 United Bank for Africa NIG 1,500,158 169,608 527,681
36 IndusInd IND 1,052,642 35,000 6,538,116
37 Standard Chartered UK 278,861 44,480 12,405,284
38 HSBC UK 160,282 37,263 8,835,504
39 FirstBank NIG 1,049,259 246,939 138,367
40 FNB SA 866,734 70,578 465,681
41 Ally USA 300,808 32,759 12,603,053
42 Co-operative Bank KEN 1,111,301 165,438 913,688
43 NAB AUS 189,155 59,607 12,193,144
44 Scotiabank CAN 723,648 87,836 5,158,121
45 UBL PAK 1,689,406 0 2,815
46 TD Bank USA 748,900 43,607 5,541,053
47 Nedbank SA 236,342 88,827 8,603,770
48 Mashreq UAE 736,057 60,096 6,201,870
49 Co-Operative Bank UK 18,849 81,941 12,112,427
50 Stanbic IBTC NIG 454,692 182,011 3,003,772
51 ANZ AUS 315,086 114,043 5,672,250
52 Diamond NIG 700,658 194,862 767,811
53 Meezan PAK 1,224,827 3,016 650,360
54 UOB SGP 63,182 0 11,428,448
55 Bank of Montreal CAN 131,127 46,891 8,631,506
56 First City Monument NIG 1,048,957 50,495 29,058
57 Absa SA 305,679 70,380 4,020,601
58 Fidelity NIG 758,083 109,202 563,973
59 Bank of Ireland IE 55,588 31,977 8,202,097
60 Summit PAK 1,157,656 1,858 0
61 Lloyds UK 146,397 103,546 2,245,951
62 Fifth Third USA 189,895 33,884 8,297,422
63 Equity KEN 613,937 122,202 132,431
64 ASB NZ 159,599 19,318 7,366,528
65 Tangerine CAN 103,164 33,468 7,054,727
66 Allied Irish Bank IE 64,738 39,639 6,312,036
67 Capitec SA 354,745 52,991 2,299,722
68 US Bank USA 265,413 32,200 5,111,746
69 Standard SA 84,461 93,016 2,985,765
70 RAKBANK UAE 229,942 42,725 4,993,251
71 FGB UAE 517,140 56,523 2,054,050
72 Zions USA 25,455 3,281 5,875,279
73 Union NIG 554,268 110,117 144,359
74 Santander (US) USA 120,435 4,438 7,030,561
75 Federal IN 426,725 5,259 3,743,299
76 Hong Leong MAL 398,179 10,066 4,362,772
77 OCBC MAL 636,047 17,993 883,277
78 PNC USA 285,634 19,400 3,593,734
79 BMO Harris USA 80,791 11,093 5,943,257
80 Westpac AUS 211,593 53,743 3,411,515
81 Sterling NIG 532,873 45,020 217,210
82 Investec SA 27,438 21,746 4,851,804
83 Regions USA 250,377 20,882 2,648,505
84 Security PHI 230,576 2,054 2,208,410
85 Seylan LKA 572,863 3,531 234,476
86 BBVA Compass USA 125,883 11,627 3,352,023
87 SkyeBank NIG 263,730 56,305 551,864
88 Huntington USA 259,193 20,146 1,789,550
89 Barclays KEN 264,165 70,221 155,201
90 Virgin Money UK 71,106 61,039 1,399,100
91 Silicon Valley USA 5,780 24,235 1,374,056
92 ANZ NZ 115,604 17,466 1,888,128
93 RBS UK 100,677 58,016 873,372
94 NDB SRI 391,962 1,034 55,349
95 Chase KEN 96,544 62,506 287,311
96 CFC Stanbic KEN 181,710 31,404 941,220
97 I&M Bank KEN 211,109 38,925 253,053
98 TCF USA 17,503 0 3,308,344
99 Simple USA 126,413 48,698 0
100 M&T USA 79,749 7,934 2,333,024


Note: All data pulled on June 30, 2017.

Jeffry PilcherDon't miss The Financial Brand Forum 2019, the biggest and fastest-growing annual conference for senior-level executives in the banking industry. Join 2,000+ of the best and brightest in banking April 15-17, 2019 at Caesars Palace in Las Vegas. Banks and credit unions that register now save $1,105.00 and pay nothing until next year!

This article was originally published on July 5, 2017. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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