Top 100 Banks on YouTube

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks on YouTube ranked by their number of all-time video views for the first quarter of 2016. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Note: Negative YouTube views occur when a bank deletes videos from its channel. All views associated with any deleted video are removed from the channel’s aggregate view total.

YouTube Ranks - Banks Q1 2016

#	Bank	Area	YouTube Views	New Views in Q4 2015	Chan. Subs.
1	TD Bank	CAN	39,226,976	544,638	16,934
2	Wells Fargo	USA	38,018,406	-10,749,278	47,037
3	Capital One	USA	30,587,896	3,430,004	15,544
4	BofA	USA	25,992,997	-2,774,232	31,992
5	Citi	USA	23,138,257	4,908,532	16,744
6	RBC	CAN	18,929,991	1,166,155	4,378
7	Emirates NBD	UAE	15,645,238	703,593	5,955
8	Kotak Mahindra	IN	14,397,453	25,985	4,334
9	Santander (UK)	UK	14,274,646	902,446	10,450
10	Maybank	MAL	13,721,858	1,625,204	8,596
11	Natwest	UK	13,513,872	2,290,532	4,878
12	Credit Suisse	CH	13,193,430	220,486	8,949
13	CIBC	CAN	12,170,088	1,862,541	3,178
14	Barclays	UK	10,387,670	333,202	6,218
15	Standard Chartered	UK	8,444,225	524,580	2,079
16	DBS	SG	8,310,925	448,855	3,024
17	ICICI	IN	8,229,863	1,860,360	5,358
18	HSBC	UK	8,169,567	266,032	10,097
19	Fifth Third	USA	8,108,777	2,783,098	0
20	State Bank of India	IN	7,916,826	3,074,182	15,179
21	Axis	IN	7,101,799	491,958	5,014
22	Scotiabank	CAN	6,897,152	546,101	4,594
23	ASB	NZ	6,876,908	411,791	3,514
24	HDFC	IN	6,637,035	1,217,565	9,566
25	Commonwealth	AUS	5,772,173	1,791,735	5,697
26	Goldman Sachs	USA	5,501,870	-1,094,886	17,950
27	US Bank	USA	5,498,114	5,089,901	1,253
28	Zions	USA	5,462,758	5,273,295	6,316
29	Bank of Montreal	CAN	4,461,411	868,750	1,050
30	Tangerine	CAN	4,459,262	1,655,900	2,668
31	UBS	UK	4,381,003	498,149	4,197
32	CIMB	MAL	4,176,911	3,191,979	652
33	Deutsche	DEU	4,013,355	432,161	6,055
34	Regions	USA	4,006,019	271,062	1,001
35	Allied Irish Bank	IE	3,930,252	505,330	2,945
36	NAB	AUS	3,753,361	273,293	3,138
37	Bank of the Philippine Islands	PHP	3,735,094	3,580,388	2,189
38	BMO Harris	USA	3,624,985	887,359	1,316
39	ANZ	AUS	3,593,814	764,799	4,335
40	M&T	USA	3,436,051	1,638,409	0
41	Chase	USA	3,347,035	-3,118,472	6,069
42	RAKBANK	UAE	3,284,521	3,509	1,847
43	Federal	IN	3,227,259	51,232	1,124
44	Absa	SA	2,970,948	61,902	3,159
45	Bank of Ireland	IE	2,730,444	333,583	1,023
46	TD Bank	USA	2,598,293		1,450
47	Bank of Queensland	AUS	2,489,141	115,018	439
48	IDBI	IN	2,478,052	-3,385	5,030
49	FNB	SA	2,376,221	67,395	2,768
50	Nedbank	SA	2,353,823	291,407	1,909
51	Westpac	AUS	2,249,689	116,192	0
52	Umpqua	USA	2,136,191	5,211	506
53	PNC	USA	2,131,923	455,203	1,791
54	Eastern	USA	2,067,855	1,412,514	173
55	Standard	SA	1,872,438	-24,109	3,377
56	ANZ	NZ	1,755,885	467,623	1,617
57	Mashreq	UAE	1,752,661	1,131,900	508
58	Lloyds	UK	1,706,620	244,476	4,413
59	RBS	UK	1,600,754	156,168	1,138
60	Virgin Money	UK	1,544,383	67,805	1,424
61	Capitec	SA	1,541,903	462,335	4,845
62	BNZ	NZ	1,509,395	10,271	617
63	National Bank of Canada	CAN	1,425,523	424,449	366
64	Investec	SA	1,424,752	533,559	990
65	Santander (US)	USA	1,367,922	152,553	670
66	KCB	KEN	1,337,537	106,674	666
67	Silicon Valley	USA	1,111,666	38,389	6,307
68	TSB	NZ	906,019	1,565	273
69	Westpac (NZ)	NZ	782,046	-565,743	855
70	FGB	UAE	758,888	755,885	136
71	Kiwibank	NZ	726,693	14,507	414
72	ING Groep	NL	711,171	11,135	0
73	Fidelity	NIG	705,617	43,692	338
74	Co-operative Bank	KEN	702,607	28,864	204
75	First National of Omaha (NE)	USA	694,346	125,526	707
76	First Direct	UK	670,737	130,495	1,184
77	BBVA Compass	USA	656,312	468,616	310
78	Sainsbury	UK	560,160	85,252	170
79	Diamond	NIG	535,196	-442,901	1,347
80	FirstBank	USA	508,037	3,815	250
81	SkyeBank	NIG	489,192	13,355	567
82	Capital One 360	USA	479,684	37,060	2,444
83	United Bank for Africa	NIG	459,549	16,583	1,148
84	UBank	AUS	458,904	119,883	761
85	USAA	USA	456,624	-92,807	10,855
86	OCBC	MAL	445,536	200,008	86
87	CFC Stanbic	KEN	442,208	273,499	258
88	SunTrust	USA	404,518	283,186	708
89	RaboDirect	IE	387,025	4,013	186
90	Bank of Melbourne	AUS	345,181	10,144	206
91	GT Bank	NIG	332,907	2,228	967
92	Washington Federal	USA	303,627	-3,423	41
93	Ally	USA	293,504	-1,311	1,816
94	Chase	KEN	276,455	88,611	453
95	I&M Bank	KEN	237,820	619	202
96	Bank of the West	USA	227,701	7,229	549
97	Sterling	NIG	208,494	-7,888	231
98	Bank of Hawaii	USA	194,510	56,766	99
99	Union	USA	194,229	3,979	293
100	Bankwest	AUS	176,788	-121,558	119

Note: All data pulled on March 29, 2016.

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