Top 100 Banks Using Social Media

The top banks using social media ranked by their overall Power 100 score for the fourth quarter of 2015. If you think your financial institution should be listed here and it isn’t, please click here.

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Power 100 Ranks - Banks Q4 2015

# Bank Area Facebook Likes Twitter Followers YouTube Views P100 Score
1 Wells Fargo USA 860,395 209,000 48,767,684 5,172.00
2 Capital One USA 3,851,706 135,000 27,157,892 4,949.00
3 BofA USA 2,319,327 425,000 28,767,229 4,871.00
4 State Bank of India IN 4,397,259 394,000 4,842,644 4,313.00
5 Chase USA 3,864,285 307,000 6,465,507 3,750.00
6 Citi USA 1,064,917 707,000 18,229,725 3,672.00
7 TD Bank USA 653,177 90,300 38,682,338 3,581.00
8 ICICI IN 4,373,915 42,000 6,369,503 3,565.00
9 GT Bank NIG 3,544,336 484,000 330,679 3,487.00
10 Yes IN 2,350,673 662,000 85,272 2,920.00
11 Axis IN 3,157,122 90,500 6,609,841 2,827.00
12 HDFC IN 2,283,821 59,300 5,419,470 2,185.00
13 Maybank MAL 1,291,876 109,000 12,096,654 2,030.00
14 Kotak Mahindra IN 626,323 112,000 14,371,468 1,702.00
15 Goldman Sachs USA 30,132 440,000 6,596,756 1,668.00
16 RBC CAN 334,720 77,800 17,763,836 1,663.00
17 Emirates NBD UAE 489,576 62,300 14,941,645 1,573.00
18 Natwest UK 316,202 61,000 11,223,340 1,446.00
19 Barclays UK 564,329 139,000 10,054,468 1,442.00
20 Credit Suisse CH 80,066 163,000 12,972,944 1,415.00
21 Santander (UK) UK 243,192 33,700 13,372,200 1,328.00
22 IDBI IN 1,325,865 53,000 2,481,437 1,263.00
23 CIBC CAN 311,441 108,000 10,307,547 1,198.00
24 CIMB MAL 1,369,184 95,500 984,932 1,198.00
25 FNB SA 757,673 59,000 2,308,826 1,134.00
26 Scotiabank CAN 657,496 79,200 6,351,051 1,105.00
27 Deutsche DEU 92,873 328,000 3,581,194 1,079.00
28 USAA USA 883,548 102,000 549,431 1,048.00
29 HSBC UK 160,993 18,000 7,903,535 1,000.00
30 DBS SG 505,539 15,400 7,862,070 967.00
31 Commonwealth AUS 656,171 59,700 3,980,438 955.00
32 FirstBank NIG 834,651 133,000 97,619 883.00
33 Standard Chartered UK 251,688 34,400 7,919,645 809.00
34 Bank of the Philippine Islands PHP 945,379 43,700 154,706 786.00
35 KCB KEN 516,470 118,000 1,230,863 764.00
36 Access NIG 792,652 96,300 0 736.00
37 UBS UK 54,705 163,000 3,882,854 695.00
38 United Bank for Africa NIG 843,378 27,300 442,966 684.00
39 ASB NZ 139,880 17,100 6,465,117 644.00
40 ANZ AUS 235,059 72,600 2,829,015 582.00
41 Diamond NIG 474,971 78,500 978,097 572.00
42 Absa SA 214,634 47,900 2,909,046 560.00
43 Fifth Third USA 152,664 31,300 5,325,679 531.00
44 Lloyds UK 95,208 65,400 1,462,144 526.00
45 Federal IN 420,581 2,220 3,176,027 523.00
46 NAB AUS 146,879 43,200 3,480,068 506.00
47 Stanbic IBTC NIG 285,229 135,000 0 484.00
48 RAKBANK UAE 187,227 39,100 3,281,012 470.00
49 Regions USA 204,084 18,400 3,734,957 470.00
50 Nedbank SA 141,132 65,300 2,062,416 466.00
51 OCBC MAL 606,646 16,500 245,528 464.00
52 Equity KEN 429,353 51,700 111,702 447.00
53 Standard SA 64,241 66,600 1,896,547 442.00
54 Allied Irish Bank IE 62,051 35,000 3,424,922 423.00
55 Mashreq UAE 476,664 23,400 620,761 417.00
56 Bank of Montreal CAN 96,643 38,600 3,592,661 413.00
57 Co-operative Bank KEN 370,122 37,300 673,743 390.00
58 Sterling NIG 463,159 19,600 216,382 381.00
59 Westpac AUS 178,760 38,400 2,133,497 357.00
60 Tangerine CAN 57,052 29,200 2,803,362 342.00
61 PNC USA 246,089 13,200 1,676,720 341.00
62 First City Monument NIG 430,885 16,400 78,015 339.00
63 Capitec SA 172,005 28,100 1,079,568 306.00
64 Bank of Ireland IE 32,343 18,000 2,396,861 283.00
65 BMO Harris USA 69,462 10,400 2,737,626 278.00
66 Silicon Valley USA 4,034 18,100 1,073,277 263.00
67 SkyeBank NIG 248,201 18,500 475,837 256.00
68 Fidelity NIG 201,665 29,500 661,925 253.00
69 US Bank USA 212,314 25,200 408,213 253.00
70 Virgin Money UK 38,891 41,400 1,476,578 250.00
71 Capital One 360 USA 95,209 46,600 442,624 247.00
72 RBS UK 85,139 33,100 1,444,586 244.00
73 Barclays KEN 213,107 42,500 2,777 242.00
74 Ally USA 164,802 22,900 294,815 234.00
75 Union NIG 212,454 40,900 97,457 234.00
76 Seylan LKA 318,624 2,783 60,981 225.00
77 NDB SRI 307,425 662 32,379 210.00
78 ANZ NZ 92,555 14,600 1,288,262 205.00
79 Bank of Queensland AUS 29,460 6,153 2,374,123 203.00
80 Umpqua USA 46,230 6,663 2,130,980 202.00
81 Simple USA 96,473 45,300 0 194.00
82 M&T USA 77,507 6,505 1,797,642 187.00
83 BNZ NZ 35,058 14,300 1,499,124 181.00
84 Chase KEN 74,066 32,200 187,844 175.00
85 Westpac (NZ) NZ 40,558 6,479 1,347,789 157.00
86 Santander (US) USA 69,749 2,828 1,215,369 148.00
87 RBS Citizens USA 125,685 15,700 11,175 139.00
88 SunTrust USA 56,393 7,223 121,332 134.00
89 FGB UAE 123,892 19,300 3,003 125.00
90 BBVA Compass USA 105,147 9,213 187,696 124.00
91 Investec SA 20,153 15,000 891,193 123.00
92 National Bank of Canada CAN 43,119 5,758 1,001,074 118.00
93 First Direct UK 34,001 15,500 540,242 116.00
94 NetSpend USA 57,748 26,100 60,951 115.00
95 Kiwibank NZ 52,373 8,267 712,186 113.00
96 ING Groep NL 22,349 24,200 700,036 112.00
97 I&M Bank KEN 88,320 11,500 237,201 109.00
98 Bankwest AUS 66,419 16,100 298,346 108.00
99 Huntington USA 103,511 10,600 28,750 100.00
100 TSB NZ 45,960 1,148 904,454 100.00

Note: All data pulled on December 27, 2015.

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