Top 100 Banks Using Social Media

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top banks using social media ranked by their overall Power 100 score for the first quarter of 2015. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Power 100 Ranks - Banks Q1 2015

Power 100 Rank	Bank	Area	Facebook Likes	Twitter Folllowers	YouTube Views
1	BofA	USA	2,125,297	390,000	24,013,839
2	Wells Fargo	USA	759,570	148,000	38,155,820
3	Capital One	USA	3,346,969	111,000	15,388,939
4	ICICI	IN	3,466,261	26,900	4,048,417
5	Citi	USA	1,028,692	409,000	17,572,835
6	TD Bank	USA	549,662	72,500	28,203,223
7	Axis	IN	3,042,213	22,200	4,397,542
8	Chase	USA	2,684,593	32,500	5,802,600
9	GT Bank	NIG	2,411,033	241,000	323,193
10	State Bank of India	IN	1,720,405	113,000	317,089
11	Yes	IN	1,498,604	327,000	67,219
12	HDFC	IN	2,241,329	33,100	1,163,802
13	Maybank	MAL	1,196,249	100,000	7,748,436
14	IDBI	IN	1,176,934	50,700	2,460,308
15	Natwest	UK	292,910	47,000	10,188,025
16	Credit Suisse	CH	73,155	114,000	12,254,793
17	Kotak Mahindra	IN	245,293	105,000	11,575,658
18	RBC	CAN	276,451	53,300	12,985,653
19	Goldman Sachs	USA	30,049	305,000	4,983,299
20	USAA	USA	767,735	82,400	4,583,757
21	Scotiabank	CAN	637,125	58,600	7,098,590
22	CIMB	MAL	1,300,411	71,800	100,492
23	Barclays	UK	541,634	72,600	6,293,326
24	FNB	SA	683,361	51,500	2,009,797
25	CIBC	CAN	286,146	96,800	7,269,636
26	HSBC	UK	157,992	12,800	7,858,061
27	Emirates NBD	UAE	336,477	44,500	6,231,380
28	Santander (UK)	UK	123,390	4,174	8,598,617
29	Commonwealth	AUS	606,780	51,200	2,113,133
30	United Bank for Africa	NIG	835,128	17,500	397,529
31	Standard Chartered	UK	241,391	29,500	5,780,177
32	Bank of the Philippine Islands	PHP	680,895	28,500	150,276
33	FirstBank	NIG	468,401	84,500	76,671
34	DBS	SG	368,597	9,331	2,996,968
35	Deutsche	DEU	47,809	142,000	1,874,588
36	ASB	NZ	130,496	14,500	4,665,244
37	Diamond	LAG	456,017	48,100	802,387
38	OCBC	SG	570,867	10,200	743,683
39	NAB	AUS	127,942	34,100	3,273,897
40	Stanbic	NIG	187,255	95,700	1,181,927
41	Access	NIG	506,048	45,400
42	KCB	KEN	305,517	71,800	431,149
43	ANZ	NZ	77,305	12,500	1,334,879
44	OCBC	MAL	570,867	18,600
45	Federal	IN	406,852	1,368	1,675,145
46	UBS	UK	34,371	99,900	2,017,097
47	Regions	USA	156,974	16,200	3,142,965
48	RAKBANK	UAE	131,478	37,000	2,528,448
49	Absa	SA	189,568	36,300	1,399,722
50	Nedbank	SA	111,030	45,100	1,950,012
51	ANZ	AUS	187,147	55,700	899,773
52	Equity	KEN	376,888	29,600	94,901
53	Westpac	AUS	161,861	31,900	2,189,869
54	Sterling	NIG	418,273	16,000	193,898
55	Lloyds	UK	69,253	50,200	372,235
56	Allied Irish Bank	IE	56,045	32,600	2,472,479
57	Ally	USA	154,473	20,200	504,022
58	Standard	SA	54,775	50,500	1,181,927
59	Mashreq	UAE	334,336	15,300	259,263
60	PNC	USA	212,829	12,300	1,546,804
61	ING Vysya	IN	346,166	22,700	24,659
62	Tangerine	CAN	45,025	24,700	321,371
63	US Bank	USA	194,690	20,900	381,414
64	RBS	UK	77,417	7,924	1,509,234
65	Capital One 360	USA	83,522	44,200	260,996
66	Silicon Valley	USA	3,328	14,900	942,126
67	Bank of Montreal	CAN	73,704	31,000	870,380
68	Bank of Queensland	AUS	25,376	4,082	2,273,861
69	Capitec	SA	132,489	19,400	490,327
70	Fifth Third	USA	141,853	26,000	223,862
71	BNZ	NZ	30,385	12,900	1,482,598
72	Westpac (NZ)	NZ	33,271	5,274	1,686,026
73	Virgin Money	UK	22,981	30,400	929,041
74	Simple	USA	73,192	42,900
75	SkyeBank	NIG	190,861	8,094	125,580
76	First Direct	UK	31,166	4,875	1,006,635
77	Bank of Ireland	IE	19,829	12,400	1,122,036
78	Seylan	LKA	153,227	723	57,906
79	SunTrust	USA	47,823	6,389	94,223
80	TSB	NZ	37,261	1,077	550,806
81	Union	NIG	132,681	10,300	112
82	RBS Citizens	USA	99,958	12,500	5,789
83	NetSpend	USA	44,383	27,800	39,486
84	BBVA Compass	USA	89,127	7,859	169,509
85	ING Groep	NL	20,366	20,400	675,965
86	NDB	SRI	134,022	194	22,703
87	National Bank of Canada	CAN	38,526	4,121	757,677
88	BMO Harris	USA	60,097	5,472	97,370
89	Wema	NIG	66,313	11,600	3,588
90	Kiwibank	NZ	30,856	6,921	604,820
91	Associated	USA	12,757	4,811	828,600
92	Investec	SA	17,472	11,100	502,436
93	UBank	AUS	30,554	8,978	325,741
94	Bankwest	AUS	52,908	12,400	142,859
95	Santander (US)	USA	38,908	2,036	470,224
96	RaboDirect	IE	10,285	15,400	390,729
97	Union	USA	44,135	10,600	181,729
98	Bank of the West	USA	38,403	5,414	211,835
99	FirstBank	USA	33,275	3,352	466,938
100	PC Financial	CAN	59,486	9,201

Note: All data pulled on March 31, 2015.

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