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Top 100 Banks Using Social Media

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By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

The top banks using social media ranked by their overall Power 100 score for the first quarter of 2015. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Power 100 Ranks - Banks Q1 2015

Power 100 RankBankAreaFacebook LikesTwitter FolllowersYouTube Views
1 BofA USA 2,125,297 390,000 24,013,839
2 Wells Fargo USA 759,570 148,000 38,155,820
3 Capital One USA 3,346,969 111,000 15,388,939
4 ICICI IN 3,466,261 26,900 4,048,417
5 Citi USA 1,028,692 409,000 17,572,835
6 TD Bank USA 549,662 72,500 28,203,223
7 Axis IN 3,042,213 22,200 4,397,542
8 Chase USA 2,684,593 32,500 5,802,600
9 GT Bank NIG 2,411,033 241,000 323,193
10 State Bank of India IN 1,720,405 113,000 317,089
11 Yes IN 1,498,604 327,000 67,219
12 HDFC IN 2,241,329 33,100 1,163,802
13 Maybank MAL 1,196,249 100,000 7,748,436
14 IDBI IN 1,176,934 50,700 2,460,308
15 Natwest UK 292,910 47,000 10,188,025
16 Credit Suisse CH 73,155 114,000 12,254,793
17 Kotak Mahindra IN 245,293 105,000 11,575,658
18 RBC CAN 276,451 53,300 12,985,653
19 Goldman Sachs USA 30,049 305,000 4,983,299
20 USAA USA 767,735 82,400 4,583,757
21 Scotiabank CAN 637,125 58,600 7,098,590
22 CIMB MAL 1,300,411 71,800 100,492
23 Barclays UK 541,634 72,600 6,293,326
24 FNB SA 683,361 51,500 2,009,797
25 CIBC CAN 286,146 96,800 7,269,636
26 HSBC UK 157,992 12,800 7,858,061
27 Emirates NBD UAE 336,477 44,500 6,231,380
28 Santander (UK) UK 123,390 4,174 8,598,617
29 Commonwealth AUS 606,780 51,200 2,113,133
30 United Bank for Africa NIG 835,128 17,500 397,529
31 Standard Chartered UK 241,391 29,500 5,780,177
32 Bank of the Philippine Islands PHP 680,895 28,500 150,276
33 FirstBank NIG 468,401 84,500 76,671
34 DBS SG 368,597 9,331 2,996,968
35 Deutsche DEU 47,809 142,000 1,874,588
36 ASB NZ 130,496 14,500 4,665,244
37 Diamond LAG 456,017 48,100 802,387
38 OCBC SG 570,867 10,200 743,683
39 NAB AUS 127,942 34,100 3,273,897
40 Stanbic NIG 187,255 95,700 1,181,927
41 Access NIG 506,048 45,400
42 KCB KEN 305,517 71,800 431,149
43 ANZ NZ 77,305 12,500 1,334,879
44 OCBC MAL 570,867 18,600
45 Federal IN 406,852 1,368 1,675,145
46 UBS UK 34,371 99,900 2,017,097
47 Regions USA 156,974 16,200 3,142,965
48 RAKBANK UAE 131,478 37,000 2,528,448
49 Absa SA 189,568 36,300 1,399,722
50 Nedbank SA 111,030 45,100 1,950,012
51 ANZ AUS 187,147 55,700 899,773
52 Equity KEN 376,888 29,600 94,901
53 Westpac AUS 161,861 31,900 2,189,869
54 Sterling NIG 418,273 16,000 193,898
55 Lloyds UK 69,253 50,200 372,235
56 Allied Irish Bank IE 56,045 32,600 2,472,479
57 Ally USA 154,473 20,200 504,022
58 Standard SA 54,775 50,500 1,181,927
59 Mashreq UAE 334,336 15,300 259,263
60 PNC USA 212,829 12,300 1,546,804
61 ING Vysya IN 346,166 22,700 24,659
62 Tangerine CAN 45,025 24,700 321,371
63 US Bank USA 194,690 20,900 381,414
64 RBS UK 77,417 7,924 1,509,234
65 Capital One 360 USA 83,522 44,200 260,996
66 Silicon Valley USA 3,328 14,900 942,126
67 Bank of Montreal CAN 73,704 31,000 870,380
68 Bank of Queensland AUS 25,376 4,082 2,273,861
69 Capitec SA 132,489 19,400 490,327
70 Fifth Third USA 141,853 26,000 223,862
71 BNZ NZ 30,385 12,900 1,482,598
72 Westpac (NZ) NZ 33,271 5,274 1,686,026
73 Virgin Money UK 22,981 30,400 929,041
74 Simple USA 73,192 42,900
75 SkyeBank NIG 190,861 8,094 125,580
76 First Direct UK 31,166 4,875 1,006,635
77 Bank of Ireland IE 19,829 12,400 1,122,036
78 Seylan LKA 153,227 723 57,906
79 SunTrust USA 47,823 6,389 94,223
80 TSB NZ 37,261 1,077 550,806
81 Union NIG 132,681 10,300 112
82 RBS Citizens USA 99,958 12,500 5,789
83 NetSpend USA 44,383 27,800 39,486
84 BBVA Compass USA 89,127 7,859 169,509
85 ING Groep NL 20,366 20,400 675,965
86 NDB SRI 134,022 194 22,703
87 National Bank of Canada CAN 38,526 4,121 757,677
88 BMO Harris USA 60,097 5,472 97,370
89 Wema NIG 66,313 11,600 3,588
90 Kiwibank NZ 30,856 6,921 604,820
91 Associated USA 12,757 4,811 828,600
92 Investec SA 17,472 11,100 502,436
93 UBank AUS 30,554 8,978 325,741
94 Bankwest AUS 52,908 12,400 142,859
95 Santander (US) USA 38,908 2,036 470,224
96 RaboDirect IE 10,285 15,400 390,729
97 Union USA 44,135 10,600 181,729
98 Bank of the West USA 38,403 5,414 211,835
99 FirstBank USA 33,275 3,352 466,938
100 PC Financial CAN 59,486 9,201


Note: All data pulled on March 31, 2015.

This article was originally published on April 6, 2015. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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