Power 100 Social Media Rankings for Banks

The top 100 banks on Facebook, Twitter and YouTube ranked by their overall social media activity during the third quarter of 2014.

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The Financial Brand enables Power 100 users to rank banks and credit unions by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

1 point for every 1,500 Facebook ‘Likes’
1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
1 point for every 500 Twitter followers
1 point for every 1,000 tweets sent
1 point for every 15,000 YouTube video views
1 point for every 50 YouTube subscribers

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

Related Power 100 Rankings for This Quarter:

The Top 100 Banks Using Social Media

#	Bank	Area	Total Facebook Likes	Total Twitter Followers	All-Time YouTube Views	Power 100 Score
1	Wells Fargo	USA	733,800	118,000	37,715,149	3,578
2	BofA	USA	2,000,000	345,000	18,907,901	3,548
3	Capital One	USA	3,200,000	101,000	951,517	2,517
4	ICICI Bank	IN	3,100,000	16,800	1,720,243	2,516
5	Chase	USA	2,700,000	33,000	3,791,566	2,191
6	Axis	IN	2,800,000	19,700	2,552,916	2,178
7	Citi	USA	1,100,000	347,000	7,430,423	2,058
8	GT Bank	NIG	2,300,000	161,000	306,836	1,940
9	HDFC	IN	2,300,000	17,400	1,030,633	1,688
10	USAA	USA	713,400	72,700	10,640,774	1,501
11	Maybank	MAS	1,200,000	88,500	6,329,683	1,482
12	Credit Suisse	CH	71,200	76,900	11,760,911	1,094
13	Kotak Mahindra	IN	225,700	101,000	9,075,726	1,025
14	CIMB	MAS	1,300,000	52,600	86,600	1,000
15	FNB	SA	662,000	45,200	1,954,834	926
16	Goldman Sachs	USA	30,500	213,000	3,333,755	855
17	CIBC	CAN	277,800	87,000	6,560,973	855
18	Scotiabank	CAN	597,200	50,800	3,856,212	816
19	Natwest	UK	226,700	41,800	5,572,839	812
20	Barclays	UK	538,000	41,300	2,846,894	766
21	Commonwealth	AUS	598,200	43,200	1,770,895	689
22	IDBI	IN	827,800	11,000	190,041	683
23	E*TRADE Bank	USA	79,000	11,700	623,374	679
24	United Bank for Africa	NIG	823,800	14,300	347,647	626
25	RBC	CAN	252,400	38,600	4,701,359	609
26	HSBC	UK	164,200	10,900	3,802,259	588
27	Standard Chartered	UK	231,600	27,200	4,662,705	545
28	Santander (UK)	UK	130,500	3,122	4,925,586	500
29	Associated Bank	USA	9,200	22,800	418,521	500
30	PNC	USA	174,100	11,600	2,813,794	497
31	TD Bank	USA	529,100	28,000	129,135	488
32	Bank of the Philippine Islands	PHP	560,600	22,200	148,505	478
33	Emirates NBD	UAE	228,500	–	3,484,937	439
34	OCBC	SG	547,200	7,889	542,159	433
35	FirstBank	NIG	402,500	56,200	68,251	426
36	OCBC	MAS	547,100	19,000	–	404
37	NAB	AUS	129,400	29,200	2,630,641	380
38	State Bank of India	IN	373,200	18,000	119,440	376
39	Access Bank	NIG	186,200	37,100	–	342
40	RAKBANK	UAE	129,000	35,400	1,960,470	321
41	Westpac	AUS	140,800	27,100	2,108,383	306
42	Equity	KEN	327,900	21,400	78,154	303
43	ANZ	AUS	145,400	39,200	999,935	303
44	Stanbic	NIG	166,200	55,900	535,718	302
45	Lloyds	UK	58,700	37,700	818,869	291
46	DBS	SG	240,600	7,296	797,200	286
47	Nedbank	SA	97,800	32,200	1,394,784	285
48	Absa	SA	174,600	26,100	790,995	285
49	Sterling	NIG	341,200	8,147	135,918	270
50	Regions	USA	102,000	13,300	947,805	262

#	Name	Area	Total Facebook Likes	Total Twitter Followers	All-Time YouTube Views	Power 100 Score
51	Ally Bank	USA	151,500	17,400	957,732	253
52	Allied Irish Bank	IE	51,600	28,500	1,733,291	250
53	UBS	UK	29,300	61,000	1,158,010	247
54	KCB	KEN	125,000	45,500	180,758	244
55	ING Vysya	IN	243,900	15,900	23,452	236
56	US Bank	USA	175,700	15,900	577,594	208
57	Standard Bank	SA	43,700	40,100	535,718	206
58	BNZ	NZ	28,500	11,900	1,623,259	204
59	Happy State	USA	5,400	1,091	2,109	203
60	Capital One 360	USA	76,900	43,200	254,890	186
61	ASB	NZ	128,000	13,300	631,685	181
62	Silicon Valley Bank	USA	3,100	12,800	834,754	177
63	Bank of Queensland	AUS	20,000	3,462	2,133,244	172
64	ANZ	NZ	66,200	10,700	1,144,256	162
65	Fifth Third	USA	137,500	24,800	208,153	161
66	Simple	USA	72,800	41,100	–	159
67	RBS	UK	60,400	6,436	1,098,301	158
68	Virgin Money	UK	20,100	27,400	900,229	158
69	SkyBank	NIG	189,100	6,387	90,459	156
70	Bank of Montreal	CAN	65,700	25,600	544,317	147
71	First Direct	UK	31,100	4,185	939,261	145
72	Mashreq	UAE	170,900	10,000	–	141
73	Capitec	SA	122,700	12,400	287,598	140
74	Tangerine	CAN	39,800	23,100	295,527	121
75	SunTrust	USA	41,300	5,901	83,343	107
76	Westpac (NZ)	NZ	30,400	4,496	702,471	98
77	BBVA Compass	USA	90,000	6,982	158,910	97
78	ING Groep	NL	19,700	16,800	660,152	92
79	Emirates NBD	UAE	–	38,900	–	85
80	BMO Harris	USA	53,800	3,138	145,615	82
81	NetSpend	USA	41,500	19,200	32,087	81
82	RBS Citizens	USA	64,500	10,500	2,459	80
83	Kiwibank	NZ	25,200	6,226	557,377	79
84	Union	USA	44,100	9,048	178,191	75
85	UBank	AUS	31,200	8,496	253,731	74
86	RaboDirect	IE	10,300	15,600	318,961	68
87	Investec	SA	17,100	9,722	355,249	67
88	Bankwest	AUS	47,100	10,500	44,694	65
89	Huntington	USA	63,000	7,206	13,973	65
90	Bank of the West	USA	37,900	5,365	241,296	64
91	Bank of Ireland	IE	11,000	9,184	154,225	62
92	M&T Bank	USA	75,300	4,538	–	61
93	Wema	NIG	58,500	8,692	1,999	61
94	National Bank of Canada	CAN	31,000	3,247	291,861	57
95	TSB Bank	NZ	27,600	919	473,979	56
96	PC Financial	CAN	54,500	5,576	–	54
97	FirstBank	USA	32,000	2,302	300,367	53
98	First National of Omaha (NE)	USA	8,700	4,112	21,032	52
99	Santander (US)	USA	35,100	1,606	71,633	47
100	Umpqua	USA	40,200	4,979	26,361	46

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.