Power 100 Social Media Rankings for Banks

The top 100 banks on Facebook, Twitter and YouTube ranked by their overall social media activity during the third quarter of 2014.

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The Financial Brand enables Power 100 users to rank banks and credit unions by their overall level of social media activity. These rankings are based on a score calculated in the following manner:

  • 1 point for every 1,500 Facebook ‘Likes’
  • 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
  • 1 point for every 500 Twitter followers
  • 1 point for every 1,000 tweets sent
  • 1 point for every 15,000 YouTube video views
  • 1 point for every 50 YouTube subscribers

While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.

Related Power 100 Rankings for This Quarter:

The Top 100 Banks Using Social Media

# Bank Area Total
Facebook
Likes
Total
Twitter
Followers
All-Time
YouTube
Views
Power
100
Score
1 Wells Fargo USA 733,800 118,000 37,715,149 3,578
2 BofA USA 2,000,000 345,000 18,907,901 3,548
3 Capital One USA 3,200,000 101,000 951,517 2,517
4 ICICI Bank IN 3,100,000 16,800 1,720,243 2,516
5 Chase USA 2,700,000 33,000 3,791,566 2,191
6 Axis IN 2,800,000 19,700 2,552,916 2,178
7 Citi USA 1,100,000 347,000 7,430,423 2,058
8 GT Bank NIG 2,300,000 161,000 306,836 1,940
9 HDFC IN 2,300,000 17,400 1,030,633 1,688
10 USAA USA 713,400 72,700 10,640,774 1,501
11 Maybank MAS 1,200,000 88,500 6,329,683 1,482
12 Credit Suisse CH 71,200 76,900 11,760,911 1,094
13 Kotak Mahindra IN 225,700 101,000 9,075,726 1,025
14 CIMB MAS 1,300,000 52,600 86,600 1,000
15 FNB SA 662,000 45,200 1,954,834 926
16 Goldman Sachs USA 30,500 213,000 3,333,755 855
17 CIBC CAN 277,800 87,000 6,560,973 855
18 Scotiabank CAN 597,200 50,800 3,856,212 816
19 Natwest UK 226,700 41,800 5,572,839 812
20 Barclays UK 538,000 41,300 2,846,894 766
21 Commonwealth AUS 598,200 43,200 1,770,895 689
22 IDBI IN 827,800 11,000 190,041 683
23 E*TRADE Bank USA 79,000 11,700 623,374 679
24 United Bank for Africa NIG 823,800 14,300 347,647 626
25 RBC CAN 252,400 38,600 4,701,359 609
26 HSBC UK 164,200 10,900 3,802,259 588
27 Standard Chartered UK 231,600 27,200 4,662,705 545
28 Santander (UK) UK 130,500 3,122 4,925,586 500
29 Associated Bank USA 9,200 22,800 418,521 500
30 PNC USA 174,100 11,600 2,813,794 497
31 TD Bank USA 529,100 28,000 129,135 488
32 Bank of the
Philippine Islands
PHP 560,600 22,200 148,505 478
33 Emirates NBD UAE 228,500 3,484,937 439
34 OCBC SG 547,200 7,889 542,159 433
35 FirstBank NIG 402,500 56,200 68,251 426
36 OCBC MAS 547,100 19,000 404
37 NAB AUS 129,400 29,200 2,630,641 380
38 State Bank of India IN 373,200 18,000 119,440 376
39 Access Bank NIG 186,200 37,100 342
40 RAKBANK UAE 129,000 35,400 1,960,470 321
41 Westpac AUS 140,800 27,100 2,108,383 306
42 Equity KEN 327,900 21,400 78,154 303
43 ANZ AUS 145,400 39,200 999,935 303
44 Stanbic NIG 166,200 55,900 535,718 302
45 Lloyds UK 58,700 37,700 818,869 291
46 DBS SG 240,600 7,296 797,200 286
47 Nedbank SA 97,800 32,200 1,394,784 285
48 Absa SA 174,600 26,100 790,995 285
49 Sterling NIG 341,200 8,147 135,918 270
50 Regions USA 102,000 13,300 947,805 262
# Name Area Total
Facebook
Likes
Total
Twitter
Followers
All-Time
YouTube
Views
Power
100
Score
51 Ally Bank USA 151,500 17,400 957,732 253
52 Allied Irish Bank IE 51,600 28,500 1,733,291 250
53 UBS UK 29,300 61,000 1,158,010 247
54 KCB KEN 125,000 45,500 180,758 244
55 ING Vysya IN 243,900 15,900 23,452 236
56 US Bank USA 175,700 15,900 577,594 208
57 Standard Bank SA 43,700 40,100 535,718 206
58 BNZ NZ 28,500 11,900 1,623,259 204
59 Happy State USA 5,400 1,091 2,109 203
60 Capital One 360 USA 76,900 43,200 254,890 186
61 ASB NZ 128,000 13,300 631,685 181
62 Silicon Valley Bank USA 3,100 12,800 834,754 177
63 Bank of Queensland AUS 20,000 3,462 2,133,244 172
64 ANZ NZ 66,200 10,700 1,144,256 162
65 Fifth Third USA 137,500 24,800 208,153 161
66 Simple USA 72,800 41,100 159
67 RBS UK 60,400 6,436 1,098,301 158
68 Virgin Money UK 20,100 27,400 900,229 158
69 SkyBank NIG 189,100 6,387 90,459 156
70 Bank of Montreal CAN 65,700 25,600 544,317 147
71 First Direct UK 31,100 4,185 939,261 145
72 Mashreq UAE 170,900 10,000 141
73 Capitec SA 122,700 12,400 287,598 140
74 Tangerine CAN 39,800 23,100 295,527 121
75 SunTrust USA 41,300 5,901 83,343 107
76 Westpac (NZ) NZ 30,400 4,496 702,471 98
77 BBVA Compass USA 90,000 6,982 158,910 97
78 ING Groep NL 19,700 16,800 660,152 92
79 Emirates NBD UAE 38,900 85
80 BMO Harris USA 53,800 3,138 145,615 82
81 NetSpend USA 41,500 19,200 32,087 81
82 RBS Citizens USA 64,500 10,500 2,459 80
83 Kiwibank NZ 25,200 6,226 557,377 79
84 Union USA 44,100 9,048 178,191 75
85 UBank AUS 31,200 8,496 253,731 74
86 RaboDirect IE 10,300 15,600 318,961 68
87 Investec SA 17,100 9,722 355,249 67
88 Bankwest AUS 47,100 10,500 44,694 65
89 Huntington USA 63,000 7,206 13,973 65
90 Bank of the West USA 37,900 5,365 241,296 64
91 Bank of Ireland IE 11,000 9,184 154,225 62
92 M&T Bank USA 75,300 4,538 61
93 Wema NIG 58,500 8,692 1,999 61
94 National Bank
of Canada
CAN 31,000 3,247 291,861 57
95 TSB Bank NZ 27,600 919 473,979 56
96 PC Financial CAN 54,500 5,576 54
97 FirstBank USA 32,000 2,302 300,367 53
98 First National
of Omaha (NE)
USA 8,700 4,112 21,032 52
99 Santander (US) USA 35,100 1,606 71,633 47
100 Umpqua USA 40,200 4,979 26,361 46

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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