Power 100 Social Media Rankings for Banks
By Jeffry Pilcher, CEO/President and Founder of The Financial Brand
The top 100 banks on Facebook, Twitter and YouTube ranked by their overall social media activity during the third quarter of 2014.
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The Financial Brand enables Power 100 users to rank banks and credit unions by their overall level of social media activity. These rankings are based on a score calculated in the following manner:
- 1 point for every 1,500 Facebook ‘Likes’
- 1 point for [Facebook ‘Talking About’] x [Facebook Engagement Rate] ÷ 20
- 1 point for every 500 Twitter followers
- 1 point for every 1,000 tweets sent
- 1 point for every 15,000 YouTube video views
- 1 point for every 50 YouTube subscribers
While the system is subjective, it has been carefully weighted (1) to adjust for the relative value of each social channel, (2) based on the range and averages for the financial industry, and (3) to adjust for the ease/difficulty of growing an audience in each channel.
Related Power 100 Rankings for This Quarter:
- Power 100 Social Media Rankings for Credit Unions
- Top 100 Most Liked Banks
- Top 100 Banks Adding The Most New Likes
- Top 100 Banks On Twitter With The Most Followers
- Top 100 Banks Adding The Most New Twitter Followers
- Top 100 Most Active Banks On Twitter
- Top 100 Most Watched Bank YouTube Channels
The Top 100 Banks Using Social Media
# | Bank | Area | Total Likes |
Total Followers |
All-Time YouTube Views |
Power 100 Score |
---|---|---|---|---|---|---|
1 | Wells Fargo | USA | 733,800 | 118,000 | 37,715,149 | 3,578 |
2 | BofA | USA | 2,000,000 | 345,000 | 18,907,901 | 3,548 |
3 | Capital One | USA | 3,200,000 | 101,000 | 951,517 | 2,517 |
4 | ICICI Bank | IN | 3,100,000 | 16,800 | 1,720,243 | 2,516 |
5 | Chase | USA | 2,700,000 | 33,000 | 3,791,566 | 2,191 |
6 | Axis | IN | 2,800,000 | 19,700 | 2,552,916 | 2,178 |
7 | Citi | USA | 1,100,000 | 347,000 | 7,430,423 | 2,058 |
8 | GT Bank | NIG | 2,300,000 | 161,000 | 306,836 | 1,940 |
9 | HDFC | IN | 2,300,000 | 17,400 | 1,030,633 | 1,688 |
10 | USAA | USA | 713,400 | 72,700 | 10,640,774 | 1,501 |
11 | Maybank | MAS | 1,200,000 | 88,500 | 6,329,683 | 1,482 |
12 | Credit Suisse | CH | 71,200 | 76,900 | 11,760,911 | 1,094 |
13 | Kotak Mahindra | IN | 225,700 | 101,000 | 9,075,726 | 1,025 |
14 | CIMB | MAS | 1,300,000 | 52,600 | 86,600 | 1,000 |
15 | FNB | SA | 662,000 | 45,200 | 1,954,834 | 926 |
16 | Goldman Sachs | USA | 30,500 | 213,000 | 3,333,755 | 855 |
17 | CIBC | CAN | 277,800 | 87,000 | 6,560,973 | 855 |
18 | Scotiabank | CAN | 597,200 | 50,800 | 3,856,212 | 816 |
19 | Natwest | UK | 226,700 | 41,800 | 5,572,839 | 812 |
20 | Barclays | UK | 538,000 | 41,300 | 2,846,894 | 766 |
21 | Commonwealth | AUS | 598,200 | 43,200 | 1,770,895 | 689 |
22 | IDBI | IN | 827,800 | 11,000 | 190,041 | 683 |
23 | E*TRADE Bank | USA | 79,000 | 11,700 | 623,374 | 679 |
24 | United Bank for Africa | NIG | 823,800 | 14,300 | 347,647 | 626 |
25 | RBC | CAN | 252,400 | 38,600 | 4,701,359 | 609 |
26 | HSBC | UK | 164,200 | 10,900 | 3,802,259 | 588 |
27 | Standard Chartered | UK | 231,600 | 27,200 | 4,662,705 | 545 |
28 | Santander (UK) | UK | 130,500 | 3,122 | 4,925,586 | 500 |
29 | Associated Bank | USA | 9,200 | 22,800 | 418,521 | 500 |
30 | PNC | USA | 174,100 | 11,600 | 2,813,794 | 497 |
31 | TD Bank | USA | 529,100 | 28,000 | 129,135 | 488 |
32 | Bank of the Philippine Islands |
PHP | 560,600 | 22,200 | 148,505 | 478 |
33 | Emirates NBD | UAE | 228,500 | – | 3,484,937 | 439 |
34 | OCBC | SG | 547,200 | 7,889 | 542,159 | 433 |
35 | FirstBank | NIG | 402,500 | 56,200 | 68,251 | 426 |
36 | OCBC | MAS | 547,100 | 19,000 | – | 404 |
37 | NAB | AUS | 129,400 | 29,200 | 2,630,641 | 380 |
38 | State Bank of India | IN | 373,200 | 18,000 | 119,440 | 376 |
39 | Access Bank | NIG | 186,200 | 37,100 | – | 342 |
40 | RAKBANK | UAE | 129,000 | 35,400 | 1,960,470 | 321 |
41 | Westpac | AUS | 140,800 | 27,100 | 2,108,383 | 306 |
42 | Equity | KEN | 327,900 | 21,400 | 78,154 | 303 |
43 | ANZ | AUS | 145,400 | 39,200 | 999,935 | 303 |
44 | Stanbic | NIG | 166,200 | 55,900 | 535,718 | 302 |
45 | Lloyds | UK | 58,700 | 37,700 | 818,869 | 291 |
46 | DBS | SG | 240,600 | 7,296 | 797,200 | 286 |
47 | Nedbank | SA | 97,800 | 32,200 | 1,394,784 | 285 |
48 | Absa | SA | 174,600 | 26,100 | 790,995 | 285 |
49 | Sterling | NIG | 341,200 | 8,147 | 135,918 | 270 |
50 | Regions | USA | 102,000 | 13,300 | 947,805 | 262 |

# | Name | Area | Total Likes |
Total Followers |
All-Time YouTube Views |
Power 100 Score |
---|---|---|---|---|---|---|
51 | Ally Bank | USA | 151,500 | 17,400 | 957,732 | 253 |
52 | Allied Irish Bank | IE | 51,600 | 28,500 | 1,733,291 | 250 |
53 | UBS | UK | 29,300 | 61,000 | 1,158,010 | 247 |
54 | KCB | KEN | 125,000 | 45,500 | 180,758 | 244 |
55 | ING Vysya | IN | 243,900 | 15,900 | 23,452 | 236 |
56 | US Bank | USA | 175,700 | 15,900 | 577,594 | 208 |
57 | Standard Bank | SA | 43,700 | 40,100 | 535,718 | 206 |
58 | BNZ | NZ | 28,500 | 11,900 | 1,623,259 | 204 |
59 | Happy State | USA | 5,400 | 1,091 | 2,109 | 203 |
60 | Capital One 360 | USA | 76,900 | 43,200 | 254,890 | 186 |
61 | ASB | NZ | 128,000 | 13,300 | 631,685 | 181 |
62 | Silicon Valley Bank | USA | 3,100 | 12,800 | 834,754 | 177 |
63 | Bank of Queensland | AUS | 20,000 | 3,462 | 2,133,244 | 172 |
64 | ANZ | NZ | 66,200 | 10,700 | 1,144,256 | 162 |
65 | Fifth Third | USA | 137,500 | 24,800 | 208,153 | 161 |
66 | Simple | USA | 72,800 | 41,100 | – | 159 |
67 | RBS | UK | 60,400 | 6,436 | 1,098,301 | 158 |
68 | Virgin Money | UK | 20,100 | 27,400 | 900,229 | 158 |
69 | SkyBank | NIG | 189,100 | 6,387 | 90,459 | 156 |
70 | Bank of Montreal | CAN | 65,700 | 25,600 | 544,317 | 147 |
71 | First Direct | UK | 31,100 | 4,185 | 939,261 | 145 |
72 | Mashreq | UAE | 170,900 | 10,000 | – | 141 |
73 | Capitec | SA | 122,700 | 12,400 | 287,598 | 140 |
74 | Tangerine | CAN | 39,800 | 23,100 | 295,527 | 121 |
75 | SunTrust | USA | 41,300 | 5,901 | 83,343 | 107 |
76 | Westpac (NZ) | NZ | 30,400 | 4,496 | 702,471 | 98 |
77 | BBVA Compass | USA | 90,000 | 6,982 | 158,910 | 97 |
78 | ING Groep | NL | 19,700 | 16,800 | 660,152 | 92 |
79 | Emirates NBD | UAE | – | 38,900 | – | 85 |
80 | BMO Harris | USA | 53,800 | 3,138 | 145,615 | 82 |
81 | NetSpend | USA | 41,500 | 19,200 | 32,087 | 81 |
82 | RBS Citizens | USA | 64,500 | 10,500 | 2,459 | 80 |
83 | Kiwibank | NZ | 25,200 | 6,226 | 557,377 | 79 |
84 | Union | USA | 44,100 | 9,048 | 178,191 | 75 |
85 | UBank | AUS | 31,200 | 8,496 | 253,731 | 74 |
86 | RaboDirect | IE | 10,300 | 15,600 | 318,961 | 68 |
87 | Investec | SA | 17,100 | 9,722 | 355,249 | 67 |
88 | Bankwest | AUS | 47,100 | 10,500 | 44,694 | 65 |
89 | Huntington | USA | 63,000 | 7,206 | 13,973 | 65 |
90 | Bank of the West | USA | 37,900 | 5,365 | 241,296 | 64 |
91 | Bank of Ireland | IE | 11,000 | 9,184 | 154,225 | 62 |
92 | M&T Bank | USA | 75,300 | 4,538 | – | 61 |
93 | Wema | NIG | 58,500 | 8,692 | 1,999 | 61 |
94 | National Bank of Canada |
CAN | 31,000 | 3,247 | 291,861 | 57 |
95 | TSB Bank | NZ | 27,600 | 919 | 473,979 | 56 |
96 | PC Financial | CAN | 54,500 | 5,576 | – | 54 |
97 | FirstBank | USA | 32,000 | 2,302 | 300,367 | 53 |
98 | First National of Omaha (NE) |
USA | 8,700 | 4,112 | 21,032 | 52 |
99 | Santander (US) | USA | 35,100 | 1,606 | 71,633 | 47 |
100 | Umpqua | USA | 40,200 | 4,979 | 26,361 | 46 |
Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.