Top 100 Banks Adding The Most New Likes

The top 100 banks on Facebook ranked by new Likes added during the second quarter of 2014.

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The Top 100 Banks With the Most New Facebook Likes in Q2 2014

# Bank Area New Likes
in Q2 2014
Facebook
Likes
Talking
About
Engagement
Rate
1 GT Bank NIG +312,788 2,066,205 44,286 2.14%
2 Axis IN +254,228 2,490,097 41,762 1.68%
3 United Bank for Africa NIG +241,035 718,868 47,474 6.60%
4 State Bank of India IN +235,476 304,218 6,521 2.14%
5 BofA USA +146,663 1,809,507 47,492 2.62%
6 FNB SA +127,441 635,397 8,374 1.32%
7 Scotiabank CAN +111,940 477,530 16,411 3.44%
8 ICICI Bank IN +93,675 3,001,995 31,187 1.04%
9 Bank of the Philippine Islands PHP +45,075 490,919 6,397 1.30%
10 Wells Fargo USA +44,522 678,867 70,114 10.33%
11 Fifth Third USA +39,296 98,751 16,828 17.04%
12 Citi USA +38,428 1,027,850 31,133 3.03%
13 ANZ AUS +32,050 121,516 3,885 3.20%
14 Natwest UK +31,700 183,775 2,021 1.10%
15 CIBC CAN +31,662 222,439 8,141 3.66%
16 USAA USA +26,074 668,138 8,873 1.33%
17 Capital One USA +23,734 2,953,622 15,227 0.52%
18 DBS SG +22,657 211,866 9,030 4.26%
19 SkyBank NIG +20,628 186,173 1,352 0.73%
20 M&T Bank USA +20,047 75,361 107 0.14%
21 RBS UK +19,488 51,035 857 1.68%
22 Kotak Mahindra IN +18,566 220,110 32,354 14.70%
23 Emirates NBD UAE +18,532 204,846 5,234 2.56%
24 Commonwealth AUS +17,548 557,692 6,500 1.17%
25 ING Vysya IN +16,276 123,165 9,216 7.48%
26 FirstBank NIG +16,155 323,653 2,646 0.82%
27 RBC CAN +15,986 224,873 3,395 1.51%
28 PC Financial CAN +15,205 53,360 125 0.23%
29 GoBank USA +14,990 52,641 66 0.13%
30 HDFC IN +12,488 2,228,226 7,020 0.32%
31 Barclays UK +12,163 522,036 2,895 0.55%
32 African Bank SA +10,962 17,594 866 4.92%
33 OCBC SG +10,769 125,615 4,339 3.45%
34 Webster USA +10,578 15,301 67 0.44%
35 Simple USA +10,535 57,399 3,272 5.70%
36 Nedbank SA +10,339 86,644 1,442 1.66%
37 Standard Chartered UK +10,291 219,920 1,190 0.54%
38 Ally Bank USA +9,677 146,016 4,089 2.80%
39 AFB Ghana +9,317 45,999 158 0.34%
40 BB&T USA +8,383 38,867 363 0.93%
41 IDBI IN +8,237 809,604 2,730 0.34%
42 RAKBANK UAE +7,514 122,833 2,190 1.78%
43 Capitec SA +7,363 113,577 1,506 1.33%
44 RBS Citizens USA +7,351 50,182 4,127 8.22%
45 Bankwest AUS +7,047 40,986 547 1.33%
46 Regions USA +6,456 66,941 2,784 4.16%
47 Absa SA +6,293 160,791 1,766 1.10%
48 TD Bank USA +5,904 502,677 869 0.17%
49 Union USA +5,380 37,002 394 1.06%
50 Allied Irish Bank IE +5,217 6,150 2,738 44.52%
# Bank Area New Likes
in Q2 2014
Facebook
Likes
Talking
About
Engagement
Rate
51 US Bank USA +5,164 167,257 379 0.23%
52 Umpqua USA +5,137 37,863 380 1.00%
53 Bank of Queensland AUS +4,943 16,339 1,172 7.17%
54 Lloyds TSB UK +4,112 52,342 777 1.48%
55 Westpac AUS +4,008 119,652 2,889 2.41%
56 TSB Bank NZ +3,738 19,196 857 4.46%
57 Bank of Montreal CAN +3,613 61,867 1,820 2.94%
58 First Financial (IN) USA +3,417 27,763 308 1.11%
59 UBS UK +3,313 24,645 231 0.94%
60 Standard Bank SA +2,894 40,737 330 0.81%
61 BancorpSouth USA +2,868 8,183 206 2.52%
62 Wema NIG +2,491 57,939 56 0.10%
63 Credit Suisse CH +2,474 68,479 626 0.91%
64 National Bank of Canada CAN +2,449 29,360 73 0.25%
65 Westpac (NZ) NZ +2,318 28,320 577 2.04%
66 E*TRADE Bank USA +2,297 77,653 134 0.17%
67 Associated Bank USA +2,293 5,833 128 2.19%
68 SunTrust USA +2,193 36,128 665 1.84%
69 Bank of Ireland IE +2,188 7,695 1,438 18.69%
70 BNZ NZ +2,127 26,116 413 1.58%
71 ING Direct CAN +2,105 33,812 375 1.11%
72 First Security (AR) USA +2,097 17,367 1,106 6.37%
73 Bank of the West USA +2,053 36,661 888 2.42%
74 NAB AUS +2,046 125,264 836 0.67%
75 PNC USA +1,982 162,492 691 0.43%
76 MB Financial USA +1,980 14,611 42 0.29%
77 Zions Bank USA +1,892 21,776 78 0.36%
78 NetSpend USA +1,759 39,091 516 1.32%
79 FirstMerit USA +1,700 13,965 117 0.84%
80 ASB NZ +1,678 126,020 900 0.71%
81 Kiwibank NZ +1,594 20,764 720 3.47%
82 Bank of Hawaii USA +1,502 21,249 219 1.03%
83 Washington Federal USA +1,446 8,065 135 1.67%
84 BBVA Compass USA +1,371 89,281 4,413 4.94%
85 Bank of Missouri USA +1,340 11,233 129 1.15%
86 HSBC UK +1,314 155,492 787 0.51%
87 Santander (US) USA +1,217 34,130 144 0.42%
88 Access Bank NIG +1,170 104,870 1,945 1.85%
89 BMO Harris USA +1,101 46,757 1,175 2.51%
90 Bendigo AUS +1,073 11,255 765 6.80%
91 First National (WI) USA +1,005 13,042 181 1.39%
92 First Direct UK +860 30,023 631 2.10%
93 Iberia USA +808 25,360 668 2.63%
94 RaboDirect IE +802 10,310 1,676 16.26%
95 ING Groep NL +742 18,691 484 2.59%
96 Co-Operative Bank UK +699 37,180 223 0.60%
97 First National of Omaha (NE) USA +698 6,217 75 1.21%
98 Eastern Bank USA +682 15,447 227 1.47%
99 Huntington USA +647 38,086 2,090 5.49%
100 Virgin Money UK +613 19,126 98 0.51%

Note: All data covers social media activity through April, May and June 2014. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

This article was originally published on July 14, 2014. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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