14 ‘Branch of the Future’ Designs

As transactions in bank and credit union branches continue to decline, financial organizations are looking for new ways to use space, insert new technologies, provide cross-channel integration and create a better customer experience.

12. Historical Eastern Bank Goes Digital

This modest 2,100 square foot branch serves as a new model for interactive technology for the 195-year-old Eastern Bank, benefiting both staff and customers.

As one of the oldest and largest banks in New England, with close to 100 locations, Eastern Bank first selected Margulies Perruzzi Architects to help it design a more self-sufficient, technologically-supported environment.

The layout for the Cotuit location updates the traditional teller counter, opting instead for multiple kiosk type stations on the branch floor. The kiosks are staffed with employees who can assist customers with all their banking needs or direct them to a virtual expert in a private room for more information on a banking product or service.

An interactive table with a touch-screen keyboard is available to customers who want to independently complete a transaction and a community wall with multiple touch screens offers alternate access points to information on banking products, tips for setting up banking apps, local news feeds, and video games like “Design a Dollar” for children accompanying their parents to the bank



13. Bank Muscat Shares Space With Other Trusted Brands

Bank Muscat wanted to create a unique new head office where customers are introduced to a new multi-sensory branding experience where they can literally see, touch, smell and hear the brand. The bank wanted to make a statement for contemporary Oman, integrating modern architecture with the latest technologies.

Key service roles were created to assist customers, lead them towards alternative channels, use touch screens to learn about product information and directly manage their accounts online. To build deeper relationships, the bank connected with OmanTel, Oman Air and The Ministry of Education to add to the in-branch retail experience and to provide unique financial offers.





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