Top 100 Most Watched Bank YouTube Channels

By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

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The top 100 banks on YouTube ranked by the number of all-time video views through the first quarter of 2014. If you think your bank or credit union should be listed here and it isn’t, please click here.

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The Top 100 Banks on YouTube

#	Bank	Area	All-Time YouTube Views	New Views in Q1 2014	Subscribers
1	Wells Fargo	USA	21,800,056	+3,971,243	6,818
2	BofA	USA	19,852,489	+5,412,782	7,442
3	Credit Suisse	CH	11,007,722	+385,295	3,911
4	USAA	USA	10,631,099	+3,299,382	5,888
5	Citi	USA	8,104,758	+2,101,805	4,868
6	Standard Chartered	UK	4,370,137	+347,701	846
7	Barclays	UK	3,938,888	-93,816	1,471
8	HSBC	UK	3,571,845	+428,547	6,573
9	Kotak Mahindra	IN	3,466,438	+1,067,704	1,028
10	Natwest	UK	3,283,350	-300,284	775
11	CIBC	CAN	3,252,647	+2,384,931	742
12	PNC	USA	3,212,754	-1,053,770	609
13	Chase	USA	3,184,652	+3,061,405	2,450
14	Scotiabank	CAN	2,973,096	-4,529,216	1,379
15	Ally Bank	USA	2,826,829	+628,018	1,474
16	E*TRADE Bank	USA	2,678,771	-6,203,603	27,565
17	Emirates NBD	UAE	2,599,402	+58,570	1,387
18	Capital One	USA	2,547,028	-100,223	3,862
19	BNZ	NZ	2,428,171	+696,684	335
20	Santander (UK)	UK	2,334,819	+105,013	1,031
21	Goldman Sachs	USA	2,157,266	+1,257,407	6,916
22	NAB	AUS	2,128,458	-330,744	1,728
23	Commonwealth	AUS	2,111,988	-430,635	2,412
24	FNB	SA	1,699,827	+341,231	1,568
25	ICICI Bank	IN	1,507,912	+344,542	1,508
26	ING Direct	CAN	1,297,137	+19,655	1,167
27	Axis	IN	1,217,670	+21,060	1,255
28	Allied Irish Bank	IE	1,139,809	+639,756	812
29	Westpac	AUS	899,570	+318,571	885
30	HDFC	IN	864,313	+454,514	1,345
31	Virgin Money	UK	832,759	+77,810	795
32	Regions	USA	831,343	+588,803	350
33	RAKBANK	UAE	827,420	+557,448	443
34	RBC	CAN	794,305	+24,034	536
35	ANZ	AUS	765,438	+237,035	704
36	Nedbank	SA	724,870	+403,929	306
37	Silicon Valley Bank	USA	691,832	+88,871	2,959
38	First Direct	UK	651,222	+30,274	358
39	ING Groep	NL	645,452	+4,261	0
40	RBS	UK	625,394	+231,126	269
41	Westpac (NZ)	NZ	603,782	+171,750	410
42	US Bank	USA	562,116	+54,674	515
43	BMO Harris	USA	517,936	-245,559	561
44	ASB	NZ	458,449	-120,249	337
45	OCBC	SG	445,951	+13,901	278
46	Absa	SA	390,003	-67,264	688
47	Bank of the West	USA	370,789	+35,464	283
48	DBS	SG	366,884	+63,464	678
49	Associated Bank	USA	332,699	+10,787	141
50	Bank of Queensland	AUS	320,977	+2,912	63

#	Bank	Area	All-Time YouTube Views	New Views in Q1 2014	Subscribers
51	Kiwibank	NZ	300,714	+14,078	138
52	GT Bank	NIG	298,440	+4,875	691
53	Investec	SA	297,032	+17,439	387
54	United Bank for Africa	NIG	290,328	+224,403	257
55	RaboDirect	IE	288,083	+5,115	154
56	Union	USA	240,389	-142,051	170
57	UBank	AUS	216,166	-121,487	636
58	Standard Bank	SA	207,468	+22,366	670
59	IDBI	IN	181,312	+13,714	6,105
60	Bank of the Philippine Islands	PHP	146,749	+769	23
61	Capitec	SA	122,935	+90,128	154
62	Washington Federal	USA	118,551	+43,491	12
63	TD Bank	USA	109,555	+8,201	374
64	TSB Bank	NZ	92,714	+2,141	58
65	Bank of Ireland	IE	86,392	+19,008	245
66	Worthington	USA	83,513	+107	5
67	SunTrust	USA	75,747	-7,591	313
68	National Bank of Canada	CAN	73,248	+3,933	87
69	Zions Bank	USA	72,446	+12,078	195
70	UBS	UK	72,395	+10,985	693
71	FirstBank	NIG	60,503	+9,920	443
72	1st Mariner Bank	USA	54,793	+3,077	15
73	FirstBank	USA	53,258	+3,132	74
74	UMB	USA	50,885	+2,630	43
75	Susquehanna Bank	USA	49,016	+5,883	51
76	CIT Group	USA	48,644	+3,116	112
77	Cambridge Savings	USA	45,716	+167	13
78	Bank of Montreal	CAN	40,480	-43,122	253
79	Landmark Bank	USA	40,307	+875	69
80	Bank of Ann Arbor	USA	39,136	+1,572	38
81	Bremer Bank	USA	36,775	-1,266	32
82	Nevada State Bank	USA	34,663	+1,832	46
83	Webster	USA	32,328	+32,328	55
84	NetSpend	USA	32,291	+2,204	345
85	Umpqua	USA	31,622	N/A	672
86	State Bank of India	IN	30,325	N/A	98
87	Sun National Bank	USA	30,056	+104	5
88	Bank of Melbourne	AUS	29,287	+8,618	86
89	Eastern Bank	USA	27,877	+1,353	39
90	Mercantile Bank	USA	25,980	+1,724	32
91	BBVA Compass	USA	25,846	+3,950	108
92	River City Bank	USA	25,732	+387	44
93	Co-Operative Bank	UK	25,612	+191	32
94	First Tennessee	USA	25,256	+6,905	67
95	Union Bank & Trust	USA	22,672	+1,204	42
96	Heritage	AUS	21,555	+1,331	23
97	Coutts	UK	21,439	+1,523	139
98	Rockland Trust	USA	21,271	-623	14
99	First National of Omaha (NE)	USA	18,981	+3,045	147
100	Bendigo	AUS	17,809	+4,741	101

Note: All data covers social media activity through January, February and March 2014. Data is collected on the final day of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.