Top 100 Banks Adding The Most New Twitter Followers

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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Here are the top 100 banks adding the most new Twitter followers in the second quarter of 2013. If you think your bank or credit union should be listed and it isn’t, click here.

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Rank	Bank	Area	New Followers (Last 90 Days)	Total Followers	Follower Growth % (Last 90 Days)
1	BofA	USA	77,729	199,594	63.78%
2	Citi	USA	21,435	149,319	16.76%
3	Kotak Mahindra	IN	20,878	38,664	117.38%
4	Goldman Sachs	USA	14,232	52,396	37.29%
5	GT Bank	NIG	10,805	51,976	26.24%
6	Bank of Nova Scotia	CAN	9,876	23,468	72.66%
7	Wells Fargo	USA	7,399	44,117	20.15%
8	Capital One	USA	6,440	74,703	9.43%
9	FNB	SA	6,378	28,580	28.73%
10	Allied Irish Bank	IE	3,716	9,555	63.64%
11	Absa	SA	3,701	7,899	88.16%
12	Barclays	UK	3,409	13,844	32.67%
13	Commonwealth	AUS	3,364	21,802	18.24%
14	Lloyds TSB	UK	3,147	15,092	26.35%
15	TD Canada	CAN	3,080	22,214	16.10%
16	Bank of the Philippine Islands	PH	3,006	9,569	45.80%
17	Credit Suisse	CH	2,935	18,760	18.55%
18	Nedbank	SA	2,216	12,234	22.12%
19	TD Bank	USA	2,210	18,142	13.87%
20	Investec	SA	2,154	6,382	50.95%
21	Standard Bank	SA	2,135	15,627	15.82%
22	NAB	AUS	1,994	17,213	13.10%
23	Standard Chartered	UK	1,613	19,688	8.92%
24	RBC	CAN	1,499	4,807	45.31%
25	Citizens Bank (PA)	USA	1,437	6,403	28.94%
26	Ally Bank	USA	1,433	13,270	12.11%
27	Popular Community Bank	USA	1,417	3,254	77.14%
28	Virgin Money	UK	1,413	14,884	10.49%
29	Westpac	AUS	1,386	15,223	10.02%
30	RBS Citizens	USA	1,375	6,408	27.32%
31	ANZ	AUS	1,323	7,652	20.90%
32	CIBC	CAN	1,301	6,707	24.07%
33	Co-Operatiive Bank	UK	1,187	6,313	23.16%
34	HSBC	UK	1,122	4,572	32.52%
35	Silicon Valley Bank	USA	1,115	7,988	16.22%
36	ICICI Bank	IN	1,093	8,419	14.92%
37	Bank of Montreal	CAN	1,045	7,417	16.40%
38	ASB	AUS	1,044	9,251	12.72%
39	PNC	USA	1,038	8,412	14.08%
40	RaboDirect	IE	1,018	2,240	83.31%
41	Regions	USA	924	6,870	15.54%
42	Capitec	SA	915	6,267	17.10%
43	Axis	IN	887	2,128	71.47%
44	Coutts	UK	830	9,603	9.46%
45	US Bank	USA	825	4,879	20.35%
46	PC Financial	CAN	781	2,061	61.02%
47	BNZ	NZ	713	6,671	11.97%
48	Capital One 360	USA	693	41,486	1.70%
49	Wema	NIG	684	4,187	19.53%
50	Fifth Third	USA	641	4,721	15.71%

Rank	Bank	Area	New Followers (Last 90 Days)	Total Followers	Follower Growth % (Last 90 Days)
51	BBVA Compass	USA	568	4,555	14.25%
52	ING Direct	CAN	541	13,379	4.21%
53	HDFC	IN	517	7,794	7.10%
54	Bank of Ireland	IE	513	2,157	31.20%
55	Ulster	IE	482	2,312	26.34%
56	Northern Trust	USA	457	2,546	21.88%
57	Bankwest	AUS	421	4,412	10.55%
58	BMO Harris	USA	410	1,127	57.18%
59	Flagstar	USA	388	602	181.31%
60	Webster	USA	378	3,268	13.08%
61	RBS	UK	345	2,379	16.96%
62	TSB Bank	NZ	341	545	167.16%
63	First Direct	UK	329	2,053	19.08%
64	Bank of the West	USA	316	671	89.01%
65	Arvest Bank	USA	315	3,990	8.57%
66	M&T Bank	USA	294	2,903	11.27%
67	Bank of Hawaii	USA	291	3,508	9.05%
68	First Niagara	USA	290	1,295	28.86%
69	Bank of Ann Arbor	USA	285	1,769	19.20%
70	SunTrust	USA	283	4,072	7.47%
71	Santander	UK	283	850	49.91%
72	UBank	AUS	278	6,764	4.29%
73	African Bank	SA	278	873	46.72%
74	Bendigo	AUS	276	2,087	15.24%
75	Kiwibank	NZ	272	4,213	6.90%
76	Huntington	USA	270	4,622	6.20%
77	Eastern Bank	USA	230	651	54.63%
78	Bank of Melbourne	AUS	227	2,241	11.27%
79	Umpqua	USA	204	3,596	6.01%
80	First National of Omaha (NE)	USA	199	575	52.93%
81	Associated Bank	USA	175	1,335	15.09%
82	National Bank of Canada	CAN	172	1,379	14.25%
83	BOK	USA	164	2,693	6.48%
84	Bremer Bank	USA	155	2,045	8.20%
85	Commerce Bank (MO)	USA	152	1,029	17.33%
86	FirstBank	USA	148	473	45.54%
87	First Tennessee	USA	144	1,735	9.05%
88	Sterling Bank	USA	140	549	34.23%
89	Zions Bank	USA	132	1,347	10.86%
90	North Shore Bank	USA	129	3,740	3.57%
91	Union First Market	USA	126	2,388	5.57%
92	UMB	USA	125	1,486	9.18%
93	People’s United	USA	124	752	19.75%
94	OCBC	SG	121	1,791	7.25%
95	CIT Group	USA	121	631	23.73%
96	United Bank for Africa	NIG	116	2,222	5.51%
97	Citizens Bank	USA	112	526	27.05%
98	EverBank	USA	103	274	60.23%
99	MidFirst	USA	98	238	70.00%
100	Paducah Bank	USA	95	875	12.18%

Note: All data covers Twitter activity through April, May and June 2013.

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