The Financial Brand looked at over 500 different bank and credit union Facebook pages, saving the best profile images for you to study and use for inspiration. Here are 75 examples.
Click through to the last page in this article to see a special collection of The Financial Brand’s favorites.
Build Your Reputation
Say something interesting about your organization. Share your philosophy or approach. Express your mission, vision and values.
Promote Your Products & Services
You don’t have to be in users’ faces with rates and terms (although that is now allowed on Facebook). Some of these examples are fun, more gentle ways to promote products. Others are hardcore, sales-focused ads.
Pictures of Plastic
Debit and credit cards are the most common point of interaction between consumers and their bank or credit union. Plastic products are the face of the modern banking institution. The good news for Facebook marketers is that they lend themselves to a myriad of creative uses. You can play with the pictures that go on the cards or the background behind the card. You can stack the cards, use them as props, twist them in varying perspectives, you name it.
Show Off Mobile Devices
Just about anything looks cool on an iPad or iPhone. Incorporating mobile devices in not only fairly easy from a creative/executional standpoint, they send an important message: “See, we offer the kind of technology you’ve come to expect from your financial provider these days.”