75 Facebook Cover Photo Ideas for Financial Marketers

Subscribe TodayThe Financial Brand looked at over 500 different bank and credit union Facebook pages, saving the best profile images for you to study and use for inspiration. Here are 75 examples.

Click through to the last page in this article to see a special collection of The Financial Brand’s favorites.

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Build Your Reputation

Say something interesting about your organization. Share your philosophy or approach. Express your mission, vision and values.

live_oak_bank

huntington

first_tech

( More: Benchmarking Facebook Likes: Industry Averages for Banks & Credit Unions )

Promote Your Products & Services

You don’t have to be in users’ faces with rates and terms (although that is now allowed on Facebook). Some of these examples are fun, more gentle ways to promote products. Others are hardcore, sales-focused ads.

communications_fcu

gtbank

mutual_1st
one_nevada

arvest

aea_fcu

lake_michigan_credit_union

altra_fcu

( Read More: Financial Marketers Benefit Big As Facebook Quietly Eases Rules )

Pictures of Plastic

Debit and credit cards are the most common point of interaction between consumers and their bank or credit union. Plastic products are the face of the modern banking institution. The good news for Facebook marketers is that they lend themselves to a myriad of creative uses. You can play with the pictures that go on the cards or the background behind the card. You can stack the cards, use them as props, twist them in varying perspectives, you name it.

capital_one

island_savings

midflorida_credit_union

michigan_first

Show Off Mobile Devices

Just about anything looks cool on an iPad or iPhone. Incorporating mobile devices in not only fairly easy from a creative/executional standpoint, they send an important message: “See, we offer the kind of technology you’ve come to expect from your financial provider these days.”

kleberg_bank

rivermark_community

star_financial

absa

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( More: Social Media Power 100 Rankings for Banks & Credit Unions )

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