Peek Inside: Tropical Financial’s In-House Marketing Department
This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How do they manage?
This $590 million credit union has 5 marketing employees will soon be active in 6 different social media channels. How do they manage?
This $260 million credit union has two marketing employees juggle between managing promotions, an ad agency and social media channels.
Take a look at how this $500 million credit union's five-person marketing department handles advertising, direct mail, social media and more.
Email is one of the least celebrated -- but most effective -- weapons in the financial marketer's arsenal. Here are 3 strategies to help maximize the channel.
The 3-person marketing team at this $600 million bank focuses on tracking ROI while outsourcing all its advertising and design needs.
This $1.2 billion credit union with ties to the military gets by with only six full-time marketing employees.
This $400 million credit union has five marketing employees, and is active in social media, with a blog, Twitter and Facebook presence.
The three-person marketing team at this $800 million credit union does everything in-house. See how they use branches to build their brand.
See how this $2 billion bank's in-house staff of five manages marketing. (Hint: they don't do direct mail or social media.)
See how this $1 billion credit union is handling its marketing needs — what they do in-house and what channels they use.
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
Is your financial institution making the most out of low-hanging fruit, or is it bury its head in the sand?
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