How Personalized Video Boosts Engagement and ROI in Banking
Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.
Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.
Community banks still struggle to digitally transform. Their dilemma stems from a host of cultural, logistical and technological challenges.
While these disruptors may seem to lead a charmed life, their investors still want an ROI and as neobanks age they have to start producing.
Some might consider it too complicated. But Bank of America's rewards plan drives retention, deposit growth and sales, an executive reveals.
Converts to digital channels often switched because they had to but reducing friction will make them happier to keep their finances online.
Chatbots may one day dominate CX, but for now these centers are essential for both sales and service as branch interactions trend lower.
Finding the ideal mix of automation, experimentation, analytics and personalization dictates success or failure in the competitive struggle.
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead.
Google's new Plex bank account platform may mean that all financial institutions must find a big tech or fintech partner — or stop growing.
Essential curiosity lies at the root of gathering data that helps banks develop strong prospects and personalize service for consumers.
Well-known as a way to launch new initiatives more rapidly, agility also improves conversion rates and powers an institution's modernization.
Rough times mean stepping up your digital game to fend off fintech niche players and adding relationship managers who are effective remotely.
Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.
It's difficult to stand out in a crowded mobile app market. The right mix of marketing, UX, security and customer feedback brings results.
Taking a page from challengers' playbooks can help traditional institutions avoid the 'commodity' product trap and spur customer acquisition.
Personalized and frictionless engagement, beginning with digital account opening, is key to meeting tough challenges faced by the SMB market.
Financial marketers that find ways to cater to this segment's unique needs can find a fresh source of new business right under their nose.
Creating a hybrid marketing/IT position could help break data and cultural logjams and improve both personalization and customer engagement.
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use it.
Banks want to accelerate customer growth. Yet the current regulatory landscape and distributed data and resources create barriers for growth.
Customer experience is more than a great mobile app. Your digital banking must be very good, but great relationships are what you want.
From COVID-19 to tech giants, consumers' expectations for digital experiences keep ramping up. How should issuers respond?
The right application and onboarding experiences can help banks and credit unions form long-term personal connections ... and convert.
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