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Beyond the Cookie: Capturing High-Intent Traffic in News Feeds
Cookies are disappearing. This webinar reveals smarter ways for financial marketers to capture high-intent audiences, lower acquisition costs, and drive stronger performance beyond social media.
As third-party tracking collapses, financial marketers can no longer rely on expensive, low-intent social traffic. In this session, experts from SmartNews explore how to shift toward Contextual Intent by reaching consumers while they are actively engaged with financial news and research.
You’ll learn how these premium news environments drive higher CTRs and more efficient CPCs than passive social feeds. We will provide a privacy-safe roadmap for a post-cookie growth strategy that captures consumers in “discovery mode” — when they are most likely to act.
In this webinar, financial marketers will learn:
- Where is the audience moving? How to shift budget from social feeds to purchase-ready news environments.
- Why does context beat cookies? Understanding why contextual targeting outperforms cookie-based models in 2026.
- How do we lower costs? Practical ways to improve CTRs and reduce rising CPCs.
- How do we measure success? Determining what metrics matter most in a post-cookie attribution world.
- When is the right time to engage? How to reach consumers exactly when they are actively researching financial products.
Meet the Experts:
- Ratnesh Kumar, Lead Product Manager at SmartNews
- Brian Amorelli, Head of U.S. Ad Sales at SmartNews