On-Demand Webinar
Everyone Bought the Same AI: What Separates the Institutions Getting a Return From the Ones Getting Output
Nearly two-thirds of bank and credit union marketing teams now use AI to create content. Fewer than one in ten use it to decide what ships, and that gap is costing conversions.
Speakers
Ron Shevlin
Chief Research Officer
Cornerstone Advisors
Assaf Baciu
President and Co-Founder
Persado
Jonathan Maimon
Director of Product Marketing
Persado
Over the past two years, nearly every bank and credit union put AI to work in marketing. Content got cheaper. It didn’t get better at working, because your competitor licensed the same model you did.
Cornerstone’s research shows 63% of FI marketing teams use AI to create content, but just 9% use it to decide. In this session, we’ll show you where the industry really stands, how your institution compares, and how to close that gap.
Key takeaways for bank marketers include:
- Why 63% of us use AI to write but only 9% use it to decide, and what that costs in conversion
- Where revenue leaks between your business and compliance timelines, and how peers are redesigning that relationship
- How to choose which version ships when AI can produce twenty
- What to require of any vendor claiming to predict campaign performance
- What evidence your CFO actually accepts, and how to build the attribution behind it
