Branch Showcase: M&T, National City, Integra, BofA, Sovereign, Webster

Subscribe Now!

Stay on top of all the latest news and trends in banking industry.

Untitled(Required)

m-and-t-bank-interior

M&T BANK – BRANDED ATM SURROUND  (BALTIMORE)
This multi-dimensional display incorporates a fresh, new brand identity into the branch. Sheets of acrylic in the brand’s colors layer over a white acrylic backlit shell. Two alcoves house a pair of ATMs. Notice how the use of metal and plastic finishes combine to create a more modern, high-tech impression.

dream-big-lounge-display

ROCKY MOUNTAIN BANK – BRAND DISPLAY (MONTANA)
You don’t need a lot of fancy materials or complicated hardware to make a dramatic display. Sometimes all it takes is scale. The copy on the display says, “Great things happen when you dream big.” Various “wishes” float in the center: “4×4 Extended Cab Pick-Up,” “Starting Your Own Business,” College Education,” “Mountain Lodge Getaway.”

nationa-city-entry-zone

NATIONAL CITY – ENTRY ZONE (MILWAUKEE)
Giant window clings surround the ground floor level of this National City entrance.

national-city-window-display

NATIONAL CITY – WINDOW DISPLAY (CHICAGO)
This teaser display says, “On February 9, you can say ‘hello’ to a new way of banking.” Smart marketers make use of their retail window displays.

national-city-chicago-window

NATIONAL CITY – WINDOW DISPLAY (CLEVELAND)
Some operations people express concern about blocking windows with clings. “What if we’re robbed?” Surely, without window displays, you may be able to see what direction a robber flees. But you aren’t gaining much for the marketing sacrifice. Here, National City is promoting holiday gift cards, which also helps introduce a seasonal festive element to the branch.

waiting-transaction-zone

UNIVERSITY CREDIT UNION – TRANSACTION ZONE (MAINE)
Floor and ceiling cues help define spaces. Hard surfaces are used in high-traffic areas, while carpeting is used in “dwell zones,” such as the lounge shown here. An ovular suspended ceiling element hovering over the checkwrite suggests the start of the queue. High ceilings create a more open and inviting feeling. Notice how the soffit behind the teller area is used for merchandising (dimensional lettering).

integra-bank-branch

INTEGRA BANK – STOREFRONT (KENTUCKY)
If you have a lot of windows, you need to give a lot of consideration to how your branch looks from the outside. Does it look clean, simple, professional, inviting? Or does it look dated, conservative, cluttered, boring? The combination of lighting and a consistent application of the brand’s signature blue color creates a clean retail “storefront.”

bofa-brand-display

BOFA – BRAND DISPLAY (NEW YORK)
Layers of suspended acrylic not only communicate messages about the BofA brand, the overall display looks like corporate art. It’s almost a sculpture.

sovereign-branch-interior

sovereign-brand-display

SOVEREIGN BANK – BRANDED MERCHANDISING (BOSTON)
A combination of wood paneling, warm fixtures and a consistent application of the Sovereign color create a comfortable, moderately upscale environment.

webster-bank-brand-display

WEBSTER BANK – BRAND DISPLAY (CONNECTICUT)
This multi-part display tells Webster’s brand story and presents the bank’s core values. Brushed aluminum, vinyl lettering, dimensional lettering and an acrylic disc.

This article was originally published on . All content © 2023 by The Financial Brand and may not be reproduced by any means without permission.