Why and How Financial Institutions are Rebranding Now
Learn from financial service marketing executives and industry experts who have successfully led these challenging initiatives.
The turbulence of the past year has affected financial consumers’ behavior and attitudes, sometimes in positive ways. Some banks and credit unions are accelerating digital transformation, and many are considering M&A activity and new partnerships. Collectively, these factors are driving large-scale rebrands at institutions of every size, from mega-banks to regional powerhouses and local credit unions.
Learn from financial service marketing executives and industry experts who have successfully led these challenging initiatives. They’ll discuss why they decided on brand change in the first place, how they made the rebrand implementation process as efficient as possible, and what they would do differently next time.
What You’ll Learn:
- Why more financial services are considering rebranding right now
- How to prepare now for a rebrand on the horizon
- Best practices that make the rebrand implementation process as efficient as possible
- Lessons learned by marketing leaders who have managed a rebranding
