Online Advertising

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The Financial Brand is one of the top three most-visited websites in the banking world, reaching over 2 million readers in 200+ countries annually.

Advertise on The Financial Brand and get your company in front of hundreds of thousands of senior-level banking executives every month. You could be generating hundreds of highly-qualified leads — delivered straight to your inbox — for as little as $1 per click.

The top-performing display ad on the site so far this year generated 2,947 clicks in just one month.

If you want to put your company on the map, reach thousands of prospects, and cement your name in the minds of banking executives, there is simply no better option than advertising with The Financial Brand.

You can click here to view the home page in a higher resolution. You can also see where these ads appear when readers are viewing an article by clicking here.

We will build a custom plan tailored to your goals. But don’t wait, the site sells out very quickly!

(P) Pop-Up Ads

Generate 100,000 impressions and hundreds of clicks with this massive display ad that layers on top of the site’s content — your prospects can’t miss it!

Duration: One calendar month
Size: 500 x 400 pixels
File Formats: JPG, PNG
Max File Size: 125 Kb

(S) Sidebar Display Ads

Command attention, generate brand awareness and get clicks that drive traffic to your website with this huge display ad rotating in two locations in the sidebar.

Duration: One calendar month
Size: 336 x 450 pixels
File Formats: JPG, PNG
Max File Size: 75 Kb

(B) Banner Display Ads

Readers can’t miss this powerful banner ad that rotates randomly in two premier locations: in the site’s omnipresent “sticky” masthead, and embedded in the middle of articles.

Duration:One calendar month
565 x 90 pixels
File Formats: JPG, PNG
Max File Size: 50 Kb

(N) Native Ads – Featured Content

Want to drive traffic to your case study, blog post, white paper or research report? Or promote an upcoming webinar? These locations are perfect for promoting any marketing message in an editorial context. This is truly content marketing at its best!

Readers click on these ads because they show up everywhere! They are found at the top of the site (just below the nav bar), embedded in the main content on both the home page and articles, at the bottom of articles, and they are prominently featured in multiple locations throughout the sidebar.

There’s even one “sticky” location at the bottom of the sidebar that “chases” readers down the page as they scroll. This “sticky” location is often the only ad readers can see on their screen. These ads are extremely effective, generating huge results.

Duration: One calendar month
Headline: Up to 10 words + link
Body Copy: Minimum 15 words, maximum 25 words
Image: 300 x 275 pixels JPG or PNG (75 Kb max file size)
Please Note: Images with text or logos are not allowed in Native Ad locations
Tip: Use headlines and copy that feels “editorial” — like articles that appear on The Financial Brand.

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Interested in Advertising?

To get The Financial Brand 2020 Advertising Kit including costs for all locations, simply fill out the form below and someone from our sales team will follow up with you.