Online Advertising

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Advertise on The Financial Brand and you could be generating hundreds of highly-qualified leads in the banking industry — delivered straight to your inbox every month — for as little as $1 per click.

For the past five years, The Financial Brand has been one of the top three most-visited websites in the banking world, reaching over 2 million readers in 200+ countries annually.

The top-performing display ad on the site in the past year generated 2,947 clicks in just one month.

If you want to put your company on the map, reach thousands of prospects, and cement your name in the minds of banking executives, there is simply no better option than advertising with The Financial Brand.

We will build a custom plan tailored to your goals. But don’t wait! The most popular spots fill up fast and the site sells out very quickly! To get your copy of our 2021 digital marketing media planner, please use the form at the bottom of this page.

2021 Display Ad Layout for The Financial Brand

You can click here to enlarge the image and view the home page in a higher resolution.

(A) Push-Down Ads

This marquee ad pushes the entire site down with a “window shade” animation presented at the start of every visitor’s session.

Duration: One calendar month
Ad Size: 1000 x 350 pixels
Image Size: 400 x 275 pixels
Max Image File: 100 Kb
File Formats: JPG, PNG
Headline: Up to 12 words
Headline: Up to 30 words

(B) Banner Display Ads

Readers can’t miss this powerful banner ad that rotates randomly in two premier locations: in the site’s omnipresent “sticky” masthead, and embedded in the middle of articles.

Duration:One calendar month
Size: 565 x 90 pixels
File Formats: JPG, PNG
Max File Size: 50 Kb

(C) Top Text Ads

Our most affordable option! This extremely effective ad with premium placement appears at the top of the site on every page.

Duration:One calendar month
Includes: 10-12 words + button

(D) Pop-Up Ads

Generate 100,000 impressions and hundreds of clicks with this massive display ad that layers on top of the site’s content — your prospects can’t miss it!

Duration: One calendar month
Size: 500 x 400 pixels
File Formats: JPG, PNG
Max File Size: 125 Kb

(E) Sidebar Display Ads

Command attention, generate brand awareness and get clicks that drive traffic to your website with this huge display ad rotating in two locations in the sidebar.

Duration: One calendar month
Size: 336 x 450 pixels
File Formats: JPG, PNG
Max File Size: 75 Kb

(F) Native Ads – Featured Content

Want to drive traffic to your case study, blog post, white paper or research report? Or promote an upcoming webinar? Put your marketing message in an editorial context with these extremely effective ads that generate huge results — content marketing at its best!

Readers click on these ads because they show up everywhere! They are found at the top of the site, embedded in the main content on both the home page and articles, at the bottom of articles, and they are prominently featured in multiple locations throughout the sidebar. There’s even one “sticky” location at the bottom of the sidebar that “chases” readers down the page as they scroll.

Duration: One calendar month
Headline: Up to 10 words + link
Body Copy: Minimum 15 words, maximum 25 words
Image: 336 x 275 pixels JPG or PNG (75 Kb max file size)
Please Note: Images with text or logos are not allowed in Native Ad locations.
Tip: The best ads that get the most clicks have an “editorial” feel, similar to articles published by The Financial Brand.

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Get The Financial Brand’s 2021 Ad Planner!

If you're interested in partnering with The Financial Brand, simply fill out the form below and you'll get our 18-page PDF digital marketing kit — including costs for all locations and a breakdown of readers.