Creative Showcase: Sunlife, We Speak Human

Sunlife Financial – “KC & The Sunlife Band”


Two words for this commercial… it’s funky. You can hear Sunlife’s rationale for the campaign in this YouTube press release.

Deutsche Bank – “What do you expect from banks?”

The German-based bank put up booths and asked people to speak their mind about banks, then posted the response online at a special microsite (Belgian/French).

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Ally Bank – “We Speak Human”

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So did Klaatu.

GQB Bank

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Gorgeous architecture courtesy of this very interesting Russian blog.

HSBC – eStatements

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“There is no way to print a bank statement without having to cut down a tree. Therefore it is more eco-friendly to choose an e-bank statement.”

Sofia Bank – “Wealth”

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sofia-bank-garage

“It’s about attitude.” The agency would probably tell you that if you don’t get it, you probably aren’t the target market.

Glasgow Credit Union – Kieron Leigh-Clough Illustrations

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Ad agency Freight, based in the U.K., bashes banks in this campaign for Glasgow Credit Union.

Pen Air Credit Union – “Thanks A Billion”

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Pen Air thanked its members in a public campaign for helping the credit union pass the $1 billion milestone.

CF Bank – Brand Identity

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Agency: Kleidon

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This article was originally published on November 22, 2009. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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