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  1. I’ve been shopping on Amazon for nearly 15 years in Germany, UK, USA and, finally, India. Amazon remembers all my addresses across the four countries since circa 2000. This is one of the best examples of CX I like on Amazon. Not sure how relevant it is for finserv but I was recently interacting with a leading IT company that manufactures computers, printers, storage systems and software. I’ve been this company’s customer for over a decade and had registered on its website ages ago. However, every time I call its customer care telephone number, I’m asked to repeat my contact info. Its CSR told me that the company purges customer information once in three months apparently because it won’t allocate more storage space to store customer information for longer periods! Irony is Amazon probably buys storage systems from this company!!

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