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Top 100 Banks Using Social Media

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The top banks using social media ranked by their overall Power 100 score for the first quarter of 2017. If you think your financial institution should be listed here and it isn’t, please click here.

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power_100_by_unmetricRelated Power 100 Rankings for This Quarter:

Power 100 Ranks - Banks Q1 2017

#BankAreaFacebook LikesTwitter FollowersYouTube Views
1 State Bank of India IN 10,108,125 1,676,511 46,050,066
2 Yes IN 5,426,037 1,759,480 157,610
3 BofA USA 2,667,155 476,872 44,617,291
4 Capital One USA 4,242,886 153,191 42,741,642
5 GT Bank NIG 4,979,667 951,867 3,837,145
6 ICICI IN 5,138,190 278,000 12,119,945
7 Chase USA 3,903,968 344,432 20,462,312
8 Wells Fargo USA 964,503 260,560 35,405,210
9 Citi USA 1,137,136 888,679 19,710,382
10 TD Bank CAN 734,631 100,929 42,468,497
11 Maybank MAL 1,999,203 123,487 22,857,571
12 Axis IN 3,344,451 180,084 10,974,125
13 HDFC IN 2,402,254 182,597 6,425,949
14 Zenith Bank NIG 2,235,580 472,000 2,745,827
15 CIMB MAL 1,475,016 129,889 18,641,685
16 BDO PH 3,225,499 0 6,040,931
17 Goldman Sachs USA 110,323 602,532 9,447,024
18 Emirates NBD UAE 754,375 88,358 25,096,556
19 Deutsche DEU 116,029 668,554 13,856,253
20 RBC CAN 417,888 81,417 26,552,026
21 Kotak Mahindra IN 695,294 171,249 19,530,104
22 Santander (UK) UK 373,495 51,109 21,569,582
23 Credit Suisse CH 92,408 286,065 14,120,705
24 UBS UK 96,379 284,829 13,214,000
25 Access NIG 1,811,959 244,185 0
26 IDBI IN 1,652,646 121,240 2,682,024
27 Barclays UK 584,274 215,424 9,921,417
28 Commonwealth AUS 729,309 78,514 11,313,832
29 DBS SG 706,993 19,631 12,670,586
30 USAA USA 1,020,977 108,677 3,717,051
31 CIBC CAN 360,251 112,167 12,898,298
32 Natwest UK 333,841 86,824 7,932,282
33 Bank of the Philippine Islands PHP 1,285,642 60,240 4,516,575
34 KCB KEN 918,422 183,732 3,825,848
35 IndusInd IND 1,050,129 33,724 6,491,996
36 United Bank for Africa NIG 1,459,312 160,487 518,893
37 Standard Chartered UK 271,954 43,259 12,379,310
38 HSBC UK 160,282 35,422 8,469,696
39 FNB SA 844,956 68,882 848,330
40 FirstBank NIG 1,035,828 227,937 133,170
41 Co-operative Bank KEN 1,099,292 160,000 874,882
42 Scotiabank CAN 705,421 86,595 5,723,415
43 UBank AUS 379,764 173,624 1,989,572
44 ANZ AUS 305,559 111,154 7,267,487
45 Mashreq UAE 706,939 55,968 6,521,887
46 NAB AUS 184,880 58,176 10,314,161
47 UBL PAK 1,543,260 0 2,440
48 Ally USA 296,924 32,342 10,027,611
49 Nedbank SA 206,852 85,739 7,418,037
50 Stanbic IBTC NIG 442,920 178,045 2,733,268
51 Tangerine CAN 96,069 33,057 10,953,520
52 Co-Operative Bank UK 18,120 15,900 12,101,040
53 TD Bank USA 734,631 42,712 1,848,509
54 Diamond NIG 561,980 175,162 751,834
55 Absa SA 278,161 66,377 4,402,421
56 First City Monument NIG 1,045,187 46,032 94,383
57 Meezan PAK 1,102,263 2,778 443,446
58 Lloyds UK 138,671 97,889 2,082,036
59 ASB NZ 156,033 19,153 7,338,626
60 Equity KEN 608,285 115,150 129,620
61 Bank of Montreal CAN 123,475 45,494 7,366,505
62 Fidelity NIG 674,364 98,891 561,902
63 Bank of Ireland IE 52,383 29,749 6,956,262
64 Allied Irish Bank IE 64,660 39,158 6,084,710
65 Standard SA 82,160 88,042 2,712,317
66 Regions USA 243,348 20,618 5,092,373
67 Capitec SA 312,894 46,859 1,957,872
68 Zions USA 25,372 3,219 5,776,416
69 Federal IN 425,751 4,692 3,727,629
70 RAKBANK UAE 223,733 42,400 4,179,546
71 Hong Leong MAL 335,968 10,076 4,218,261
72 Union NIG 476,035 100,508 143,438
73 OCBC MAL 629,629 17,861 881,618
74 FGB UAE 508,560 53,491 762,616
75 US Bank USA 255,256 31,300 3,155,013
76 TCF USA 17,273 0 7,055,489
77 Westpac AUS 206,465 52,490 3,320,885
78 Fifth Third USA 183,903 33,282 4,254,101
79 Sterling NIG 523,920 41,823 215,946
80 PNC USA 279,077 18,400 2,656,515
81 Santander (US) USA 117,398 4,124 4,767,053
82 Security PHI 220,780 1,730 2,093,236
83 Seylan LKA 551,992 3,472 229,825
84 BBVA Compass USA 124,906 11,396 3,663,025
85 BMO Harris USA 77,179 10,971 3,741,150
86 Investec SA 26,907 20,786 3,669,836
87 SkyeBank NIG 262,470 52,430 547,462
88 Barclays KEN 260,117 66,937 154,294
89 ANZ NZ 112,318 17,186 2,209,473
90 Virgin Money UK 69,070 60,224 1,374,765
91 Silicon Valley USA 5,505 23,288 1,349,175
92 Huntington USA 255,135 19,941 870,942
93 RBS UK 97,204 55,901 812,368
94 Chase KEN 94,310 59,599 285,778
95 NDB SRI 379,087 980 51,112
96 Eastern Bank USA 18,800 3,754 3,248,122
97 BNZ NZ 42,156 16,230 2,191,405
98 M&T USA 79,300 7,778 2,373,278
99 Simple USA 121,772 48,471 0
100 I&M Bank KEN 184,051 34,772 251,653


Note: All data pulled on March 31, 2017.

Jeffry PilcherDon't miss The Financial Brand Forum 2019, the biggest and fastest-growing annual conference for senior-level executives in the banking industry. Join 2,000+ of the best and brightest in banking April 15-17, 2019 at Caesars Palace in Las Vegas. Banks and credit unions that register now save $1,105.00 and pay nothing until next year!

This article was originally published on April 10, 2017. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Natalia says:
    November 9, 2017 at 7:24 am

    What are you considering ? Because there’s more banks that should be in this classification….especially on facebook…

  2. Jeffry Pilcher Jeffry Pilcher says:
    November 9, 2017 at 9:46 am

    See the FAQ. Only banks in English, and only those we are aware of are included in this list. If there’s someone we’re missing, please bring them to our attention.

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