Free 124-Page Book: Financial Marketing Execution

This 124-page book on marketing execution was written exclusively for banks and credit unions by one of the world’s most respected data analytics experts in the financial industry. And you can get a copy absolutely free — no strings attached.

When The Financial Brand saw Jay Kassing’s book, “Marketing Execution,” the first thing we asked him was, “Can we please give a few copies of this away on the website?” It’s that interesting.

marketing_execution_jay_kassingHe said sure.

In fact, he said he’d be willing to give a copy away to anyone who wants one.

For free.

For those who don’t know, Jay Kassing is the owner of Marquis, the largest provider of database marketing and analytics (some call it MCIF/CRM) for financial institutions worldwide. And his 124-page is a captivating combination of quotes from historical notables from the likes of Confucius, Socrates, Roosevelt, Kennedy and Churchill along with numerous case studies, and mini-chapters on subjects such as strategic planning, data analytics, loan opportunities, checking acquisition and onboarding. It’s a quick, fun and strangely compelling mix of philosophy and hardcore practical marketing principles — exclusively for bank and credit union marketing execs.

This is a real printed and bound book — with an ISBN number, bar code and everything — not a PDF download or eBook. Normally it retails for $26.95. But for readers of The Financial Brand, it’s free. (And no, The Financial Brand wasn’t paid or offered any other form of compensation to publish this article.) All that’s required is your shipping information — no strings attached. Even if you don’t take Jay up on it, you might want to thank him for the offer in a comment below.

You can check out some excerpts from the book below (reinterpreted for the web by The Financial Brand). But this is just a sample taste. We didn’t give you the best stuff… you’ve got to get the book for that.

Request Your Free Copy!

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Jeffry PilcherDon't miss The Financial Brand Forum 2019, the biggest and fastest-growing annual conference for senior-level executives in the banking industry. Join 2,000+ of the best and brightest in banking April 15-17, 2019 at Caesars Palace in Las Vegas. Banks and credit unions that register now $1,105.00 and pay nothing until next year!

This article was originally published on October 28, 2013. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

Comments

  1. Thanks, Jay, for the book! I’m looking forward to diving in soon!

  2. Thanks Jay for the offer…waiting by the mailbox.

  3. Thank you Jay, I can’t wait to get mine in the mail so I can share with my team!

  4. Jay – thank you so much! Can’t wait to receive the book!

  5. Thanks, Jay!

  6. This books looks amazing! Thank you, Jay!

  7. Looking forward to the book Jay! Thanks for the fantastic teasers!!!

  8. Thanks Jay! Excited about getting to read your book!

  9. Hey! Is there a way for readers outside the US to get it?
    Thanks,

  10. Thanks for your excitement! Marketing Execution books have been going out to those who ordered one…every day. Almost 500 processed so far! Thanks everyone.

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