The Financial Brand - Ideas and Insights for Financial Marketers

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3 minutes. One cart. All you can grab.

For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes. One person at each location won a 3-minute free-for-all, grabbing everything they could fit into a shopping cart.

One of the three sweepstakes winners filled his cart with $2,359, the biggest haul of the day. OnPoint matched the total in grocery giveaways, $5,769, with a donation to a local food bank.

“On your mark…set…go!”

A mostly-meat strategy landed this guy $2,359 in free groceries.

The promo was the brainchild of the folks over at Weber Marketing Group.

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