Marketing Research Archive

piggy_bank

The ‘Savings Account’ Contradiction: Consumers Don’t Use Them For Savings

If consumers aren't actually using for "savings accounts" for savings, then what should banks and credit unions really call these products?

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budgeting

What Women Want: Budgeting Tools From Banks

Do you provide personal financial management tools within your institution's online banking system? Because that's what women want.

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big_data

What’s The Big Deal About Big Data?

Are financial institutions ready for big data? Is it really a big deal? Here are 6 different perspectives from within the banking industry.

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echecking

Banks Target Gen Y with New Style ‘Free’ eChecking Accounts

eChecking accounts are free as long as you don't use any ‘retro style’ checking features like writing checks or visiting branches.

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mobile_iphone

The Mobile Hub of Gen Y’s Omni-Channel Banking Behavior

Any bank or credit union that wants to win Gen Y consumers had better build a mobile-centric strategy or they will likely fall short.

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generation_y_pfm_budgeting

Gen Y Hopes Their Next Bank Helps Them Budget Better

Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.

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atm_access

Digital Bankers Aren’t All Mobile… They Want Easy Access to Cash Too

Consumers’ shopping patterns reveal that those who “must have” mobile banking are also more likely to require access to surcharge-free ATMs.

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jd_power

Consumer Satisfaction With Banks Soars, But Midsize Institutions Aren’t Keeping Up

Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize banks.

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buy_more_stuff.jpg

Afraid of Being Pushy? Consumers Actually Want You To Cross-Sell Them

How effective is your institution at selling additional products to new checking account customers?

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checking_account_consumers

Do You Know Why Consumers Really Shop for Checking Accounts?

What motivates consumers to switch banks? The data from this three-year study will change the way you market your checking accounts.

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doghouse

Trust in Financial Services Still Stuck in the Doghouse

Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure wane.

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tap_mobile_screen

Get Ready For Mobile Account Opening

Consumers will soon expect everything to be mobile — 9% already expect to open their new checking account from their mobile device.

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big_data_banking

Big Data: Profitability, Potential and Problems in Banking

9 out of 10 financial institutions believe big data will separate the winners from the losers in banking, but hurdles hinder progress.

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visa_moible_payments

4 Ways to Compete for Mobile Payments

If banks and credit unions can't keep payments tied to people's primary accounts, mobile tech will cut them out of the loop.

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rising_rates

Prepare for Rising Rates Before It’s Too Late

More consumers will be shopping online for interest-bearing checking accounts. Are you poised to compete?

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growing_business_loans

An Underutilized Approach to Business Loan Growth

Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.

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mobile_banking_map

Where Has Mobile Banking Gone Mainstream?

How badly do consumers want mobile banking? It depends. Research reveals varying levels of interest across 12 major metro markets.

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gen_x_gen_y

Is Gen-Y The Best Target for Mobile Banking Services?

When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.

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omin_channel

Omni-Channel Personalization in the Banking Industry

The complexities involved with implementing a cross-channel personalization platform can be overwhelming, but this breakdown makes it easy.

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gen_y_money

Cross-Selling to Gen-Y Banking Consumers

72% of of adults under age 30 who are shopping for checking accounts are also in the market for other banking products.

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