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Marketing Research & Reports Archive

broken_trust

3 Ways to Repair Broken Trust in Financial Services

One in three Americans say they are stuck in a relationship with a financial institution they don’t trust — a big problem for marketers in banking.

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target-consumer200

Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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voice_of_the_customer

Can Financial Marketers Hear The ‘Voice of the Customer’?

It's critical that financial marketers keep a finger on the pulse of the people they want to reach. But you can't understand them if you don't walk a mile in their shoes.

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old_bank_sign

Are Banks Still Relevant?

The connection traditional banking providers have with consumers is fragile. Here are four things retail financial institutions must do to stay in the game.

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weary_guy

Banking Industry Still Falling Short of Consumer Expectations

The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.

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revolt

Consumers Threaten Revolt If Banks Don’t Meet Their New Demands

People expect more from banking providers than ever before. Yesterday's perks are today's table stakes. Banks and credit unions must ante up or face the consequences.

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trends200

Mid-Year Review of 2016 Retail Banking Trends and Predictions

A mid-year review of the status of the 2016 retail banking trends and predictions.

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streamlined_banking

Why Can’t Banking Be Faster, Easier and More Simple?

People detest having their time sucked by the complexities of banking. Banks and credit unions must find ways to make managing finances easier.

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future_of_banking

The Future of Banking: Racing for Relevancy in the Digital Age

Financial institutions that can't keep up will find their customers have moved on without them — stranded on the wrong side of the digital divide.

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tip_scale

Retail Banking Tipping Points

In 2016, the banking industry will see delivery, payments and technology changes that will alter the market forever.

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2016_survey

2016 State of Financial Marketing

This annual marketing study reveals the digital hurdles financial institutions struggle with — personalization, measuring results, budget allocation and marketing mix.

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powerpoint

Over 130+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file — over 130 charts and graphs created by The Financial Brand.

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threats

What Are the Big Threats and Priorities in Banking for 2016?

Study highlights the greatest risks, challenges and areas of opportunity for banks and credit unions over the next 12 months.

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bank

Mobile Banking Grows, But Branches Still Drive Business

The mobile channel continues to gain ground with consumers, but satisfaction levels and word-of-mouth referrals are all linked with the branch experience.

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angry_customer

Big Banks Risk Losing Billions From Disgruntled Customers

Consumers remain frustrated with megabanks, and those ready to switch are putting $649 billion in deposits and over $30 billion in revenues in jeopardy.

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happy_indifferent

Digital Channels Delight, While Branches Struggle for Relevance

A study finds that consumers using digital banking channels are more loyal and satisfied than those using branches who are more susceptible to switch.

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omnichannel_branch

Bricks & Clicks: The New Omnichannel Reality

Branch banking is still preferred by many consumers, suggesting the omnichannel experience will be built on bricks as much as clicks.

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google_trends_2015

2015 Google Search Trends in Banking and Marketing

This exclusive annual study breaks down Google search trends in the banking industry — what people are looking for and when.

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united_states_canada

The Differences Between Banking in the US and Canada

The US has around 7,000 banks, while Canada only has 28. There are over 6,000 credit unions in America, while Canada only has 650.

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frustration

Banks Frustrate Consumers Who Want a More Personal Experience

There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers disagree.

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