The Financial Brand Forum 2015 – 1,000 attendees. 40 speakers. 3 days of strategy sessions and how-two workshops. Only 8 weeks to go!

Marketing Research Archive

mobile_retail_POS

Mobile Retail Payments Move Mainstream

Soon enough, seeing someone at the register waving their credit card will seem as old-school as seeing someone writing a check does today.

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data_analytics

How Can Financial Marketers Tame The Digital+Data Beast?

Financial institutions can't leverage today's new, divergent data streams when their analytics capabilities are still stuck in the 90s.

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mobile_payments

Mobile P2P Payments Aren’t Just For Millennials

It would be easy to assume that Millennials are those most interested in making mobile person-to-person payments. But it's not true.

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mobile_payments

Love of Mobile Payments Grows at Blistering Pace

Consumers are embracing mobile payments about as quickly as they've adopted any financial innovation in the last 100 years.

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mobile_banking

More Checking Customers Demanding Mobile Banking Apps

More than half of consumers shopping for new checking accounts say that they need their new financial institution to provide mobile banking.

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banking_novices

Millennials Seduced By Big Banks

Community banks and credit unions struggle convincing young unbanked consumers to choose them over big banks.

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2015_study

2015 State of Bank & Credit Union Marketing

This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.

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EY_icon

Simple Mistakes Cost Banks Business Relationships

This global study reveals banks’ errors and poor service are pushing businesses around the world to seek alternative options.

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millennial_shopper

Why Do Millennials Shop For Checking Accounts?

This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone else.

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powerpoint

Over 200+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.

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switch_off

Why Do People Switch Banks?

Research reveals why people switch, where they'd bank next, and whether consumers think all institutions are fundamentally the same.

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atm_card

Consumers Love Their ATMs But Hate Those Fees

ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient ATMs.

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overdrafts

Overdrafters Value Low Account Fees

When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?

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data_stream

How Financial Marketers Need To Wrangle Their Digital Data

Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels.

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millennials_money

Millennials’ Bad Money Habits Mean Majority Need Mom & Dad

Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?

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traffic_cones

Busting Barriers to Growth for Small Banks & Credit Unions

Smaller banks and credit unions struggling to reach their growth goals need to embrace the power of data, analytics and segmentation.

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coffee

Consumers Less Cranky When Switching Banks

To grow checking accounts, financial marketers need to understand how consumers' switching triggers are evolving.

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ignorance_bliss

Consumers Happier The Less They Think About Banking

A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S.

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men_vs_women

What Women Will Do To Avoid Bank Fees That Men Won’t

Women dislike checking account fees more than men, and are willing to go to greater lengths to avoid them.

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mortgage_consumer

Inside the Mind of The Mortgage Consumer

Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household finances.

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