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Marketing Research Archive

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Predictive Analytics: Think Big, Start Small … Just Start Now!

Financial institutions should incorporate an iterative and development approach to advanced analytics, thinking big, starting small, but starting now.

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Consumers Threaten Revolt If Banks Don’t Meet Their New Demands

People expect more from banking providers than ever before. Yesterday's perks are today's table stakes. Banks and credit unions must ante up or face the consequences.

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Mid-Year Review of 2016 Retail Banking Trends and Predictions

A mid-year review of the status of the 2016 retail banking trends and predictions.

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Data is Banking’s Most Powerful Competitive Weapon

Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.

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Why Can’t Banking Be Faster, Easier and More Simple?

People detest having their time sucked by the complexities of banking. Banks and credit unions must find ways to make managing finances easier.

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The Future of Financial Marketing Hinges on One Word: Data

The winners and losers in banking will be determined by how quickly marketing can develop the skills, tools and talent to leverage data.

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Banks Deliver a Better Experience, But Get Little Payback

This mammoth study shows banking providers are making modest customer experience gains, but with little impact on the bottom line.

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The Billion Dollar Big Data Question

How can financial marketers leverage the huge volumes of information consumers are generating today? That's the billion-dollar big data question.

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In Search of the Unicorn: The Marketing Data Analyst

In the Digital Age, you simply can't survive without robust data analytics capabilities. But true Data Scientists are about as rare as unicorns.

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Data Analytics Critical to Success in Banking

To succeed, financial firms of all sizes must embrace advanced data analytics and leverage consumer insights across the entire organization.

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Banking Fails to Deliver on the ‘Personalization Promise’

The banking industry is failing to deliver the level of personalization that the digital consumer demands according to a research study by The Digital Banking Report.

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Personalization in Banking: From Novelty to Necessity

Research provides deep insights on the gap between consumer expectations and banking's ability to provide personalized offers and communication.

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The Future of Banking: Racing for Relevancy in the Digital Age

Financial institutions that can't keep up will find their customers have moved on without them — stranded on the wrong side of the digital divide.

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It’s Time to Stop the Insanity in Banking

The 2016 Financial Marketing Trends Report provides analysis of bank and credit union strategies, priorities, budgets and challenges.

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2016 State of Financial Marketing

This annual marketing study reveals the digital hurdles financial institutions struggle with — personalization, measuring results, budget allocation and marketing mix.

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Over 130+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file — over 130 charts and graphs created by The Financial Brand.

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Retail Banking 2020: Evolution or Revolution?

Financial institutions must radically innovate and transform themselves to ensure success in the next decade. Are you prepared?

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What Are the Big Threats and Priorities in Banking for 2016?

Study highlights the greatest risks, challenges and areas of opportunity for banks and credit unions over the next 12 months.

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The Most Comprehensive Report on Trends in The Banking Industry

The "2016 Retail Banking Trends & Predictions Report" provides the most thorough analysis of the industry's future that's available today.

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5 Big Data Trends Impacting Financial Institutions in 2016

In 2016, big data's focus will shift from IT-driven infrastructure projects to business-driven solutions, resulting in operational efficiencies and top-line growth.

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