Marketing Research Archive

money_hook

Banks Pony Up Big Bucks to Bait Checking Account Switchers

The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.

More

checking_account_options

What Drives Consumers When They Choose Checking Accounts

Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers' decisions.

More

northeast

Northeast Consumers Most Advanced Digital Bankers

Consumers in the northeast United States are most interested in transacting digitally, and expect banks to support their mobile lifestyle.

More

end_is_near

Preparing For a World Where Branches Matter Less

Mobile banking is forcing financial institutions to rethink their branch networks, so you need to start viewing consumers differently.

More

household_finances

The Annual ‘2014 State of Checking Consumers’ Report

Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.

More

bank_fees

ATM, Overdraft Fees Surge to Record Highs

Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple categories.

More

fees_vs_features

Checking Account Shoppers Sacrifice Features For Fewer Fees

Consumers holler about all the features they want their checking accounts to have. But when they finally switch, fees wind up driving their decision.

More

digital_marketer

Cross-Channel Data Critical to Financial Marketers in the Digital Age

Financial marketers need to pick up their digital analytics and start shoveling the goldmine of data available to them in multiple channels.

More

free_atms

Who Wants Free ATMs? Your Grandma!

Millennials use ATMs more than older consumers, so they should be most interested in fee-free ATMs, right? Actually, that's not the case.

More

ouch

Growing Demand for Mobile Banking Hurts Small Institutions

National banks are winning more consumers who want to bank digitally because people believe big banks have better mobile banking solutions.

More

no_fees

Will Consumers Ditch Paper Statements to Dodge Banking Fees?

It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.

More

cash_bankroll

Studies Reveal Consumers Still Clinging to Cash and Branches

A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.

More

new_better_checking_accounts

Consumers Demanding New Checking Account Features

Research reveals consumers are increasingly looking for a new suite of checking account features? Are you keeping up with expectations?

More

big_data

Credit Unions Wrestle With The Promise and Potential of Big Data

Tips, advice and insights for financial institutions struggling to decipher the role and relevance of big data in banking.

More

mobile_online_banking

Mobile vs. Online Banking: It’s Not Either/Or, Consumers Want Both

With all the attention heaped on mobile banking these days, it’s easy to dismiss the importance of the web-based online banking experience.

More

bad_customer

Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch

Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.

More

woman_iphone

Women Want Mobile Banking Apps Built for Them

Financial institutions might be tempted to market mobile banking more to men, but here's why you shouldn't make this mistake.

More

piggy_bank

What Should ‘Savings Accounts’ Really Be Called?

If consumers aren't actually using for "savings accounts" for savings, then is it time banks and credit unions rename these products?

More

budgeting

What Women Want: Budgeting Tools From Banks

Do you provide personal financial management tools within your institution's online banking system? Because that's what women want.

More

big_data

What’s The Big Deal About Big Data?

Are financial institutions ready for big data? Is it really a big deal? Here are 6 different perspectives from within the banking industry.

More