Marketing Research Archive

mortgage_consumer

Inside the Mind of The Mortgage Consumer

Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household finances.

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millennials

3 Things Millennials Really Care About When Switching Banks

40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?

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marketing_integration

The ‘Big Bang’ of Bank Marketing

To prevail in the new digital battlefield, financial marketers will have to work more closely with IT than ever before.

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broken_trust

Why Are Americans Losing Trust in Banks (Again)?

Half of US adults say their trust in banks has declined over the past few years, although only 18% feel the same about credit unions.

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consumer_trends

7 Major Trends Redefining Today’s Banking Consumers

Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.

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mobile_money

Digital Channels Reach More than Millennials

Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects more.

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money_hook

Banks Pony Up Big Bucks to Bait Checking Account Switchers

The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.

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checking_account_options

What Drives Consumers When They Choose Checking Accounts

Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers' decisions.

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northeast

Northeast Consumers Most Advanced Digital Bankers

Consumers in the northeast United States are most interested in transacting digitally, and expect banks to support their mobile lifestyle.

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end_is_near

Preparing For a World Where Branches Matter Less

Mobile banking is forcing financial institutions to rethink their branch networks, so you need to start viewing consumers differently.

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household_finances

The Annual ‘2014 State of Checking Consumers’ Report

Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.

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bank_fees

ATM, Overdraft Fees Surge to Record Highs

Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple categories.

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fees_vs_features

Checking Account Shoppers Sacrifice Features For Fewer Fees

Consumers holler about all the features they want their checking accounts to have. But when they finally switch, fees wind up driving their decision.

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digital_marketer

Cross-Channel Data Critical to Financial Marketers in the Digital Age

Financial marketers need to pick up their digital analytics and start shoveling the goldmine of data available to them in multiple channels.

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free_atms

Who Wants Free ATMs? Your Grandma!

Millennials use ATMs more than older consumers, so they should be most interested in fee-free ATMs, right? Actually, that's not the case.

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ouch

Growing Demand for Mobile Banking Hurts Small Institutions

National banks are winning more consumers who want to bank digitally because people believe big banks have better mobile banking solutions.

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no_fees

Will Consumers Ditch Paper Statements to Dodge Banking Fees?

It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.

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cash_bankroll

Studies Reveal Consumers Still Clinging to Cash and Branches

A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.

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new_better_checking_accounts

Consumers Demanding New Checking Account Features

Research reveals consumers are increasingly looking for a new suite of checking account features? Are you keeping up with expectations?

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no_thanks

Gen Y Says ‘No Thanks’ to Digital-Only Checking Accounts

Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.

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