Marketing Research Archive

most_wanted

Big Banks Take Beating in CFPB’s ‘10 Most Wanted’ List

What are banks doing to make people crabby and complain? New online tools from the CFPB lets anyone dig through big banks' dirty laundry.

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banking_customer_satisfaction

Why Do People Hate Some Banks, Love Others?

Research reveals what drives satisfaction, why people refer some banks but not others, and what people look for when it's time to switch.

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retail_banking

2015 State of the Banking Consumer

How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this study.

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digital_koolaid

Only Digital Koolaid Drinkers Believe Branches Are Already Dead

There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the data.

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choices

Most Only Consider One Checking Account Provider… Are You It?

With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your way.

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pie_chart

Segmentation Critical to Finding Actionable Intel on Banking Consumers

This study's segmentation model reveals interesting differences in how people think about banking and relate to their financial institution.

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50_facts

50 Facts Revealing Millennials’ Mindset and Myths About Money

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

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stubborn

Study: Most Millennials Will Only Switch Banks When Forced

Bad experiences, life events and changing needs push Millennials to switch banks and open new checking accounts.

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accenture_study

No Loyalty? Millennials Not Afraid to Dump Their Banks

Millennials switch banks twice as much as other consumers. Financial institutions must do more to retain this crucial demographic segment.

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checking_account_options

What Drives Online Consumers to Pick a Checking Account?

Convenience, price, functionality and reputation are the top reasons why consumers pick a specific checking account when shopping online.

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checking_account_choices

What Drives Millennials to Choose a Checking Account?

Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s brand.

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segmentation

Target Unique Consumer Segments With Specific Checking Products

You need to market checking products to consumers that currently have an account differently than those who are new to banking.

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mobile_banking

Financial Marketers Unprepared for Online Shoppers and Mobile Bankers

70% of consumers now shop for checking accounts online, but financial institutions' product and marketing strategies don't reflect this new reality.

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easy_button

Why Emphasizing Convenience Is Critical When Marketing Checking Accounts

Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to them.

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bill

Consumers Love Paying Bills With Their Smartphones

The mobile phone is fast becoming the transactional tool of choice for consumers, starting with how they pay their bills.

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happy_cupcake

How to Make Consumers Feel Better About Banking Brands

This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a brand.

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mobile_retail_POS

Mobile Retail Payments Move Mainstream

Soon enough, seeing someone at the register waving their credit card will seem as old-school as seeing someone writing a check does today.

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data_analytics

How Can Financial Marketers Tame The Digital+Data Beast?

Financial institutions can't leverage today's new, divergent data streams when their analytics capabilities are still stuck in the 90s.

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mobile_payments

Mobile P2P Payments Aren’t Just For Millennials

It would be easy to assume that Millennials are those most interested in making mobile person-to-person payments. But it's not true.

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mobile_payments

Love of Mobile Payments Grows at Blistering Pace

Consumers are embracing mobile payments about as quickly as they've adopted any financial innovation in the last 100 years.

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