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Marketing Research Archive

segmentation

Target Unique Consumer Segments With Specific Checking Products

You need to market checking products to consumers that currently have an account differently than those who are new to banking.

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easy_button

Why Emphasizing Convenience Is Critical When Marketing Checking Accounts

Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to them.

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happy_cupcake

How to Make Consumers Feel Better About Banking Brands

This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a brand.

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mobile_retail_POS

Mobile Retail Payments Move Mainstream

Soon enough, seeing someone at the register waving their credit card will seem as old-school as seeing someone writing a check does today.

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data_analytics

How Can Financial Marketers Tame The Digital+Data Beast?

Financial institutions can't leverage today's new, divergent data streams when their analytics capabilities are still stuck in the 90s.

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mobile_payments

Mobile P2P Payments Aren’t Just For Millennials

It would be easy to assume that Millennials are those most interested in making mobile person-to-person payments. But it's not true.

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mobile_payments

Love of Mobile Payments Grows at Blistering Pace

Consumers are embracing mobile payments about as quickly as they've adopted any financial innovation in the last 100 years.

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mobile_banking

More Checking Customers Demanding Mobile Banking Apps

More than half of consumers shopping for new checking accounts say that they need their new financial institution to provide mobile banking.

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banking_novices

Millennials Seduced By Big Banks

Community banks and credit unions struggle convincing young unbanked consumers to choose them over big banks.

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2015_study

2015 State of Bank & Credit Union Marketing

This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.

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EY_icon

Simple Mistakes Cost Banks Business Relationships

This global study reveals banks’ errors and poor service are pushing businesses around the world to seek alternative options.

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millennial_shopper

Why Do Millennials Shop For Checking Accounts?

This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone else.

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powerpoint

Over 200+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.

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switch_off

Why Do People Switch Banks?

Research reveals why people switch, where they'd bank next, and whether consumers think all institutions are fundamentally the same.

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atm_card

Consumers Love Their ATMs But Hate Those Fees

ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient ATMs.

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overdrafts

Overdrafters Value Low Account Fees

When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?

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data_stream

How Financial Marketers Need To Wrangle Their Digital Data

Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels.

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millennials_money

Millennials’ Bad Money Habits Mean Majority Need Mom & Dad

Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?

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traffic_cones

Busting Barriers to Growth for Small Banks & Credit Unions

Smaller banks and credit unions struggling to reach their growth goals need to embrace the power of data, analytics and segmentation.

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coffee

Consumers Less Cranky When Switching Banks

To grow checking accounts, financial marketers need to understand how consumers' switching triggers are evolving.

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