Marketing Research Archive
You need to market checking products to consumers that currently have an account differently than those who are new to banking.
Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to them.
This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a brand.
Financial institutions can't leverage today's new, divergent data streams when their analytics capabilities are still stuck in the 90s.
More than half of consumers shopping for new checking accounts say that they need their new financial institution to provide mobile banking.
Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.
Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels.
Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?
Smaller banks and credit unions struggling to reach their growth goals need to embrace the power of data, analytics and segmentation.