Marketing Research Archive

data_stream

How Financial Marketers Need To Wrangle Their Digital Data

Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels.

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millennials_money

Millennials’ Bad Money Habits Mean Majority Need Mom & Dad

Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?

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traffic_cones

Busting Barriers to Growth for Small Banks & Credit Unions

Smaller banks and credit unions struggling to reach their growth goals need to embrace the power of data, analytics and segmentation.

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coffee

Consumers Less Cranky When Switching Banks

To grow checking accounts, financial marketers need to understand how consumers' switching triggers are evolving.

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ignorance_bliss

Consumers Happier The Less They Think About Banking

A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S.

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men_vs_women

What Women Will Do To Avoid Bank Fees That Men Won’t

Women dislike checking account fees more than men, and are willing to go to greater lengths to avoid them.

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mortgage_consumer

Inside the Mind of The Mortgage Consumer

Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household finances.

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millennials

3 Things Millennials Really Care About When Switching Banks

40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?

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marketing_integration

The ‘Big Bang’ of Bank Marketing

To prevail in the new digital battlefield, financial marketers will have to work more closely with IT than ever before.

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broken_trust

Why Are Americans Losing Trust in Banks (Again)?

Half of US adults say their trust in banks has declined over the past few years, although only 18% feel the same about credit unions.

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consumer_trends

7 Major Trends Redefining Today’s Banking Consumers

Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.

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mobile_money

Digital Channels Reach More than Millennials

Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects more.

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money_hook

Banks Pony Up Big Bucks to Bait Checking Account Switchers

The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.

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checking_account_options

What Drives Consumers When They Choose Checking Accounts

Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers' decisions.

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northeast

Northeast Consumers Most Advanced Digital Bankers

Consumers in the northeast United States are most interested in transacting digitally, and expect banks to support their mobile lifestyle.

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end_is_near

Preparing For a World Where Branches Matter Less

Mobile banking is forcing financial institutions to rethink their branch networks, so you need to start viewing consumers differently.

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household_finances

The Annual ‘2014 State of Checking Consumers’ Report

Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.

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bank_fees

ATM, Overdraft Fees Surge to Record Highs

Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple categories.

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fees_vs_features

Checking Account Shoppers Sacrifice Features For Fewer Fees

Consumers holler about all the features they want their checking accounts to have. But when they finally switch, fees wind up driving their decision.

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digital_marketer

Cross-Channel Data Critical to Financial Marketers in the Digital Age

Financial marketers need to pick up their digital analytics and start shoveling the goldmine of data available to them in multiple channels.

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