Marketing Research Archive

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Growing Demand for Mobile Banking Hurts Small Institutions

National banks are winning more consumers who want to bank digitally because people believe big banks have better mobile banking solutions.

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Will Consumers Ditch Paper Statements to Dodge Banking Fees?

It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.

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Studies Reveal Consumers Still Clinging to Cash and Branches

A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.

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Consumers Demanding New Checking Account Features

Research reveals consumers are increasingly looking for a new suite of checking account features? Are you keeping up with expectations?

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Credit Unions Wrestle With The Promise and Potential of Big Data

Tips, advice and insights for financial institutions struggling to decipher the role and relevance of big data in banking.

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Mobile vs. Online Banking: It’s Not Either/Or, Consumers Want Both

With all the attention heaped on mobile banking these days, it’s easy to dismiss the importance of the web-based online banking experience.

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Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch

Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.

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Women Want Mobile Banking Apps Built for Them

Financial institutions might be tempted to market mobile banking more to men, but here's why you shouldn't make this mistake.

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What Should ‘Savings Accounts’ Really Be Called?

If consumers aren't actually using for "savings accounts" for savings, then is it time banks and credit unions rename these products?

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What Women Want: Budgeting Tools From Banks

Do you provide personal financial management tools within your institution's online banking system? Because that's what women want.

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What’s The Big Deal About Big Data?

Are financial institutions ready for big data? Is it really a big deal? Here are 6 different perspectives from within the banking industry.

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Banks Target Gen Y with New Style ‘Free’ eChecking Accounts

eChecking accounts are free as long as you don't use any ‘retro style’ checking features like writing checks or visiting branches.

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The Mobile Hub of Gen Y’s Omni-Channel Banking Behavior

Any bank or credit union that wants to win Gen Y consumers had better build a mobile-centric strategy or they will likely fall short.

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Gen Y Hopes Their Next Bank Helps Them Budget Better

Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.

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Digital Bankers Aren’t All Mobile… They Want Easy Access to Cash Too

Consumers’ shopping patterns reveal that those who “must have” mobile banking are also more likely to require access to surcharge-free ATMs.

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Consumer Satisfaction With Banks Soars, But Midsize Institutions Aren’t Keeping Up

Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize banks.

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Afraid of Being Pushy? Consumers Actually Want You To Cross-Sell Them

How effective is your institution at selling additional products to new checking account customers?

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Do You Know Why Consumers Really Shop for Checking Accounts?

What motivates consumers to switch banks? The data from this three-year study will change the way you market your checking accounts.

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Trust in Financial Services Still Stuck in the Doghouse

Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure wane.

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Get Ready For Mobile Account Opening

Consumers will soon expect everything to be mobile — 9% already expect to open their new checking account from their mobile device.

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