Marketing Research Archive
One of the most important uses of data and analytics is for measurement of marketing effectiveness and campaign results.
Banking can use the same big data and advanced analytics tools as baseball to improve employee performance, customer experience and sales.
It's critical that financial marketers keep a finger on the pulse of the people they want to reach. But you can't understand them if you don't walk a mile in their shoes.
Despite the focus on customer experience in financial services, collection of insights, measurement and mobile integration is not optimal.
By analyzing internal, external, structured and unstructured data streams, banks and credit unions can improve their marketing ROI.
Report shows that banking industry still does not provide digital account opening, onboarding or cross-selling tools.
The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.
Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.
People expect more from banking providers than ever before. Yesterday's perks are today's table stakes. Banks and credit unions must ante up or face the consequences.
A mid-year review of the status of the 2016 retail banking trends and predictions.
Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.
People detest having their time sucked by the complexities of banking. Banks and credit unions must find ways to make managing finances easier.
The winners and losers in banking will be determined by how quickly marketing can develop the skills, tools and talent to leverage data.
This mammoth study shows banking providers are making modest customer experience gains, but with little impact on the bottom line.