Marketing Research & Reports Archive
One in three Americans say they are stuck in a relationship with a financial institution they don’t trust — a big problem for marketers in banking.
It's critical that financial marketers keep a finger on the pulse of the people they want to reach. But you can't understand them if you don't walk a mile in their shoes.
The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.
People expect more from banking providers than ever before. Yesterday's perks are today's table stakes. Banks and credit unions must ante up or face the consequences.
A mid-year review of the status of the 2016 retail banking trends and predictions.
People detest having their time sucked by the complexities of banking. Banks and credit unions must find ways to make managing finances easier.
Financial institutions that can't keep up will find their customers have moved on without them — stranded on the wrong side of the digital divide.
Make your next presentation more powerful with this downloadable file — over 130 charts and graphs created by The Financial Brand.
Study highlights the greatest risks, challenges and areas of opportunity for banks and credit unions over the next 12 months.
The mobile channel continues to gain ground with consumers, but satisfaction levels and word-of-mouth referrals are all linked with the branch experience.
Consumers remain frustrated with megabanks, and those ready to switch are putting $649 billion in deposits and over $30 billion in revenues in jeopardy.
A study finds that consumers using digital banking channels are more loyal and satisfied than those using branches who are more susceptible to switch.
This exclusive annual study breaks down Google search trends in the banking industry — what people are looking for and when.
The US has around 7,000 banks, while Canada only has 28. There are over 6,000 credit unions in America, while Canada only has 650.
There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers disagree.