Marketing Research Archive
Consumers using digital banking channels are more loyal and satisfied than those using branches, who are much more likely to switch.
Big data could revolutionize banking —from marketing to sales and service— if banks adopt new skills, strategies and a mobile-first mindset.
This exclusive annual study breaks down Google search trends in the banking industry — what people are looking for and when.
In the Digital Age, there are three types of data that have become crucial for financial marketers to capture, analyze and integrate.
The opportunity to segment, personalize and automate email marketing is huge… only if financial institutions can wrangle their data securely.
There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers disagree.
When banks provide personal attention, key satisfaction indicators skyrocket. But many retail financial institutions are missing the mark.
What are banks doing to make people crabby and complain? New online tools from the CFPB lets anyone dig through big banks' dirty laundry.
There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the data.
With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your way.
This study's segmentation model reveals interesting differences in how people think about banking and relate to their financial institution.
These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.
Bad experiences, life events and changing needs push Millennials to switch banks and open new checking accounts.
Millennials switch banks twice as much as other consumers. Financial institutions must do more to retain this crucial demographic segment.
Convenience, price, functionality and reputation are the top reasons why consumers pick a specific checking account when shopping online.