Marketing Research Archive

visa_moible_payments

4 Ways to Compete for Mobile Payments

If banks and credit unions can't keep payments tied to people's primary accounts, mobile tech will cut them out of the loop.

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rising_rates

Prepare for Rising Rates Before It’s Too Late

More consumers will be shopping online for interest-bearing checking accounts. Are you poised to compete?

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growing_business_loans

An Underutilized Approach to Business Loan Growth

Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.

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mobile_banking_map

Where Has Mobile Banking Gone Mainstream?

How badly do consumers want mobile banking? It depends. Research reveals varying levels of interest across 12 major metro markets.

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gen_x_gen_y

Is Gen-Y The Best Target for Mobile Banking Services?

When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.

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omin_channel

Omni-Channel Personalization in the Banking Industry

The complexities involved with implementing a cross-channel personalization platform can be overwhelming, but this breakdown makes it easy.

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gen_y_money

Cross-Selling to Gen-Y Banking Consumers

72% of of adults under age 30 who are shopping for checking accounts are also in the market for other banking products.

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retail_sale

Consumers Who Bite On Banking Promotions Aren’t Bargain Hunters

You'd think consumers who go for bank promotions might be your stereotypical deal-seekers and bargain hunters. But you'd be wrong…

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shark

With More Marketing, Community Institutions Could Steal Megabank Market Share

Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.

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due_now

More People Make Mobile Bill Payments Than Smoke Cigarettes

In the last year, the percent of smartphone owners making mobile payments grew by 36%.

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mobile_icon

What Mobile Bankers Want

Research based on consumers' actual shopping patterns reveals that mobile bankers are demanding, and expect an array of modern features.

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global_banking_study

Global Consumer Banking Study Offers Truckload of Insights for Everyone

This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right now.

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map_locations

Branch Visibility Sways Most Shoppers to Larger Institutions

When consumers look for new a bank, they consistently pick institutions with branch and ATM locations near where they work or live.

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magnify_data

Blending Data to Target Banking Consumers With Pinpoint Precision

By bringing various data streams together, financial marketers can leverage powerful insights to target consumers with maximum precision.

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prepaid_debit_cards

Who Wants a Reloadable Debit Card vs. a Checking Account?

Are reloadable debit cards a viable alternative to checking accounts? Or are they a solution for the unbanked? Here's what the data says.

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p2p

Mobile P2P Is Growing, But Banks and Credit Unions Are Losing the Race

The banking industry is losing its stranglehold on consumers’ cash management tools, and mobile P2P payments are one of the key battles.

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disgusted_face

Data Proves Bad Banking Experiences Hurt Customer Acquisition

48% of consumers looking for a new checking account eliminate at least one institution. Why? Four out of five cite a previous bad experience.

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at_symbol

Consumers Shop For Checking Accounts With Email Alerts

44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.

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powerpoint

107 PowerPoint Infographics For Financial Marketing Presentations

This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.

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consumer_satisfaction

Satisfaction Barometer Reveals Consumers’ Banking Desires and Drivers

What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be adding?

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