Checking Accounts
Articles, webinars, podcasts, and reports about checking accounts and how banking providers grow deposits, including topics like digital account opening, debit cards, overdrafts and fee income.
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Articles
Millennials and Gen Z Now Account for Two Thirds of New Checking Accounts. That’s Not Good News for Banks
Younger generations want different things than older generations, according to JD Power. And that’s driving an accelerating preference for online-only banks and fintechs.
How Ally Aims to Push Its Primacy Appeal with Checking and a New Rewards Program
Focused on acquisition of primary relationships, the digital bank’s new program balances human appeal with the need to get noticed by large language models.
Online Neobanks Deliver Lousy Customer Service. Can Banks Exploit the Opening?
Growth-obsessed neobanks have neglected basic customer service, and nearly four in ten depositors are unhappy enough to bolt.
To Compete for Today’s Deposits, Banks Need to Redesign Their Account Offerings
Mass market depositors want tools like savings “buckets” and expect basics like real-time balances.
How to Build Customer Relationships When Checking Accounts No Longer Confer Primacy
Primacy isn’t won through checking alone anymore. It’s earned through payments, digital convenience and lasting customer relationships.
AI-First Nubank is Seeking a U.S. Charter, and Domestic Players Should be Worried
Booming growth for fintech-turned-bank Nubank has produced a major digital-only player that is now gunning for U.S. customers.
Webinars, Podcasts, Reports
Unlocking Credit Access for Millions
Sixty-five million Americans cannot fully participate in the economy that most people — especially bankers — take for granted.
How Chime Beat All Banks at Account Growth
Chime now opens more new checking accounts than Chase, Wells Fargo, or Bank of America. It’s a startling fact.
Triple New Account Growth in 90 Days
Most banks are losing customers after they have already decided to open an account, and it has nothing to do with pricing or competition.
Beyond Bonuses: Winning the Checking Acquisition Battle
Video Playback
Checking acquisition costs are surging. And competing on incentives alone isn’t sustainable. This webinar shows how financial institutions can win smarter before falling behind.
Lessons from the Past: Banking Strategies for Today’s Market
Video Playback
History has a way of repeating itself, and today’s financial leaders are facing market conditions reminiscent of the early 1980s and 2000s.
Conquer Checking Acquisition in 2025
Video Playback
In today’s competitive financial landscape, building a strong checking acquisition strategy can feel overwhelming — especially with limited resources and budgets.
