Checking Accounts
Articles, webinars, podcasts, and reports about checking accounts and how banking providers grow deposits, including topics like digital account opening, debit cards, overdrafts and fee income.
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Articles

How Small Banks and Credit Unions Can Compete in Consumer Rewards
Rewards programs must balancing customer appeal with profitability, while competing against major players in a cutthroat market.

New Overdraft Rule Could Impact Earnings — Unless It Gets Spiked
Keefe Bruyette & Woods estimates a median 2.7% impact in 2026 on large-cap banks’ earnings per share due to CFPB’s rule, if it survives.

The DOJ-Visa Suit: Does it Mean the End of Free Checking?
Could the U.S. Department of Justice‘s antitrust lawsuit against Visa end to no-fee checking? Or could it actually create greater opportunity in payments for banks? Here’s a closer look.

How U.S. Bank’s ‘Bank Smartly’ Line is Targeting the Young Affluent While Growing Deposits
Expanded cashback and rate incentives aim to lure new customers and build deposits at manageable cost.

The Great Checking Account Migration: How Marketers Grab Growth in 2024
Millions of people moved to a new state or a new city during the post-pandemic residential boom. Now, bank marketers have a once-in-a-decade opportunity to serve the coming checking account migration.

CFPB’s NSF Fee Proposal Is More Than It Seems
Viewpoint: Buried in the proposed rulemaking is a wildly expansive view of the ‘abusive’ standard in UDAAP.
Webinars, Podcasts, Reports

Conquer Checking Acquisition in 2025
In today’s highly competitive financial landscape, creating a successful checking acquisition strategy can feel overwhelming for bank and credit union marketers—especially when resources and budgets are limited.

How to Unveil the Secrets of Successful Banking Acquisition
Learn about the dynamics of the deposit-driven market, strategies for enhancing consumer loyalty, the role of data and marketing intelligence, navigating compliance regulations, and effectively optimizing media mix to attract new deposits and households.

Battle for Bank Deposits Goes Beyond High Rates
Adam Stockton at Curinos discusses the importance of building stronger connections between consumers’ deposit and credit needs, and rethinking how banks build relationships in the future.

How to Raise $100M in Core Deposits in < 90 Days
In this webinar, learn the impact of aligning data, marketing, sales, and CX, and how consumer expectations are rising as our world becomes digital-first.

Preparing to Survive the Storm of Delinquent Accounts
This webinar will outline a roadmap of what’s caused this spike and what financial institutions should anticipate in the coming months.

Now’s the Time to Pick Battles with Fintech Challengers
Challenger and digital-only banks are offering higher yields on savings and deposit accounts, which is proving to be painful for traditional financial institutions. Here’s how legacy banks can get ahead, says Kasasa’s executive strategist Ryan Walker.