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Beyond Bonuses: Winning the Checking Acquisition Battle
Checking acquisition costs are surging. And competing on incentives alone isn’t sustainable. This webinar shows how financial institutions can win smarter before falling behind.
This rise in costs is forcing banks and credit unions to escalate incentives or risk losing ground. This webinar from The Financial Brand and Vericast explores how institutions can respond strategically — whether or not they can compete on cash — using insights from 48,000+ campaigns across 800+ institutions.
In this session, attendees will learn how to move beyond reactive, dollar-for-dollar competition through smarter offer design, stronger brand measurement, and differentiated positioning. The session provides practical approaches to improve acquisition, retention, and ROI without simply increasing spend.
This webinar will teach banking executives:
- Why a single core offer drives stronger deposit growth
- How the “Priming Moment of Truth” shapes early consideration
- Simple ways to measure brand awareness without formal research
- How to structure offers for stronger retention and ROI
- Proven strategies to compete without relying on large cash incentives
Meet the Expert:
- Fred Cadena, SVP, Head of Client Strategy at Vericast