Frost Bank: One of the Most Beautiful Brand Identities in the Banking World

The Financial Brand has admired Frost Bank for many years. They have one of the most clean, consistent, creative brand identities in the financial industry. Their style, design and message is both visually appetizing and localized for relevance while oozing Texas flair. Enjoy this huge visual showcase of the Frost Bank brand — a gallery with over 17 ads, photos and videos.

Tip of the Hat: To ad agency McGarrah Jessee, who has consistently produced some amazing work for Frost Bank since the late 90s. Frost Bank has stuck with their agency for nearly 15 years, which is almost unheard of in either industry — advertising or banking. It’s a testament to what can be achieved when a financial institution (1) maintains brand clarity and (2) works with their agency as a true partner, (3) for as long as Frost has. It’s been a team effort over the long term, and the results speak for themselves.




Back in October 2013, The Financial Brand singled Frost Bank’s website out as one of the simple — yet visually luscious — in the banking industry. Every day, the homepage rotates in a new gorgeous photo celebrating Texas. The photos are all shot and submitted by Frost customers.


Mobile Banking App


Debit/ATM Cards


Bank Print Advertising






Gift Tags


Frost ‘Revealing Character’ Book

Revealing Character is a celebration of the honesty, humility, loyalty and determination forged by 19th Century Texas cowboys. Believing in these values, Frost commissioned Texas photographer Robb Kendrick to document today’s working cowboys in a collection of authentic tintype photographs.


TV Commercials

Frost Bank – Texans First

Frost Bank – Guitar Solo


Frost Bank – Flag Bummer


Frost’s Little Black Book

The Financial Brand has written about this unique manifesto before — a positioning statement in a slick package for consumers. They also distilled their value system down to a cocktail napkin, “What Frost Believes.”


Online Advertising


Lobby Posters


Moolah Gift Card


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