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…and Avoid Pitfalls Along the Way
Which financial institutions do you benchmark your customer or member experience against? If you start by listing the regional bank over in the next town, the megabank with the national footprint and thousands of branches or the credit union down the street, stop right there.
This 19-page research report from Amperity and Microsoft dives into how FI’s should start comparing their user experience to big technology firms such as Google and Netflix. And most importantly: why you can’t put off data modernization any longer.
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