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Millennials Archive

Reality Check: Why Your ‘Millennial Strategy’ Might Be Completely Irrelevant

Considering how long it's taken financial marketers to figure out Millennials, banks and credit unions should start thinking about Gen Z now.

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Banking Fails to Meet Needs of Most Valuable Consumer Segment

Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.

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Millennials: The ‘Debt Averse’ Generation

Millennials don't want any more debt and are teaching their kids to shun borrowing. How will traditional lenders survive if two consecutive generations spurn credit?

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Millennials Like Mobile Banking… A Lot

With Millennials leading the way, consumers are looking for tools that allow them to take control of their finances and make banking easier.

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What Motivates Millennials to Switch Banks

Millennials are open to switching financial institutions if they are given rewards, access to branches and well-designed digital applications.

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Are You Ready For The Millennial Mortgage Boom?

17 million first-time homebuyers are entering the housing market in the next five years, and most of them will be Millennials. Are you ready?

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Make Way for the Millennial Borrower

There is a large Millennial mortgage lending opportunity for financial institutions that can convert from paper to digital processes.

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Millennials Won’t Wait for Banks to Understand Them

Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.

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Why Don’t Millennials Love Digital Payments?

Mobile payments by Millennials fall short of potential due to security concerns and a tendency to favor traditional payment options.

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Millennials Blow One-Fifth of Their Income on Student Loan Payments

How can Millennials ever think about getting a home loan when they are already drowning in debt from their student loans?

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Battle for the Ages in Financial Services

Banks and credit unions must understand the unique financial needs and service expectations of the Baby Boomer and Millennial generations.

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Millennials Go Bananas For Super Cool, Very Pricey Metal Credit Card

By all accounts, everyone knew that the Chase Sapphire Reserve was going to be a big deal. Everyone except Chase, that is.

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Marketing Banking Services to Millennials is Like Musical Chairs

Millennials switch banking providers more than any other segment, but who will they ultimately stay with when the music finally stops?

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Credit Unions Lose ‘Primary’ Status with Half of Millennials as They Age

20% of 18-24 year-old Millennials say they use a credit union as their primary financial institution, but that number is cut in half for Millennials ages 25-34.

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The Millennial Lending Crisis

How can financial institutions grow their retail loan portfolios when Millennials are strapped with massive student loans quashing their ability to borrow?

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Think Direct Mail Marketing Is Dead? Not For Millennials

Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.

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Using Alternative Data Sources to Credit Score Millennials

Many Millennials will soon be buying homes and cars — purchases that require decent credit. But do traditional scoring models work for them?

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Six Insights for Marketing Digital Banking Solutions to Millennials

With more Millennials going cashless, paperless and branchless, financial institutions must master marketing fintech tools to them.

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Preparing for Gen Z: 3 Lessons Learned from Overlooking Millennials

As financial marketers have finally learned how to appeal to Millennials, a new generation is about to hit the banking industry: Generation Z.

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7 Insights Into The Digital Generation

It's critical that financial marketers understand the Digital Generation if traditional banking providers hope to avoid defections.

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