Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.
How can Millennials ever think about getting a home loan when they are already drowning in debt from their student loans?
By all accounts, everyone knew that the Chase Sapphire Reserve was going to be a big deal. Everyone except Chase, that is.
Millennials switch banking providers more than any other segment, but who will they ultimately stay with when the music finally stops?
20% of 18-24 year-old Millennials say they use a credit union as their primary financial institution, but that number is cut in half for Millennials ages 25-34.
Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.
Many Millennials will soon be buying homes and cars — purchases that require decent credit. But do traditional scoring models work for them?
With more Millennials going cashless, paperless and branchless, financial institutions must master marketing fintech tools to them.
As financial marketers have finally learned how to appeal to Millennials, a new generation is about to hit the banking industry: Generation Z.
Banks and credit unions need to improve mobile wallet offerings before digital consumers get comfortable to using non-bank alternatives.
The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.
With nearly 16 million Affluent Millennials in the US, financial marketers need a strategy that grows relationships with this profitable sub-segment.