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Millennials Archive

Are You Ready For The Millennial Mortgage Boom?

17 million first-time homebuyers are entering the housing market in the next five years, and most of them will be Millennials. Are you ready?

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Make Way for the Millennial Borrower

There is a large Millennial mortgage lending opportunity for financial institutions that can convert from paper to digital processes.

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Millennials Won’t Wait for Banks to Understand Them

Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.

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Why Don’t Millennials Love Digital Payments?

Mobile payments by Millennials fall short of potential due to security concerns and a tendency to favor traditional payment options.

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Millennials Blow One-Fifth of Their Income on Student Loan Payments

How can Millennials ever think about getting a home loan when they are already drowning in debt from their student loans?

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Battle for the Ages in Financial Services

Banks and credit unions must understand the unique financial needs and service expectations of the Baby Boomer and Millennial generations.

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Millennials Go Bananas For Super Cool, Very Pricey Metal Credit Card

By all accounts, everyone knew that the Chase Sapphire Reserve was going to be a big deal. Everyone except Chase, that is.

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Marketing Banking Services to Millennials is Like Musical Chairs

Millennials switch banking providers more than any other segment, but who will they ultimately stay with when the music finally stops?

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Credit Unions Lose ‘Primary’ Status with Half of Millennials as They Age

20% of 18-24 year-old Millennials say they use a credit union as their primary financial institution, but that number is cut in half for Millennials ages 25-34.

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The Millennial Lending Crisis

How can financial institutions grow their retail loan portfolios when Millennials are strapped with massive student loans quashing their ability to borrow?

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Think Direct Mail Marketing Is Dead? Not For Millennials

Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.

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Using Alternative Data Sources to Credit Score Millennials

Many Millennials will soon be buying homes and cars — purchases that require decent credit. But do traditional scoring models work for them?

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Six Insights for Marketing Digital Banking Solutions to Millennials

With more Millennials going cashless, paperless and branchless, financial institutions must master marketing fintech tools to them.

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Preparing for Gen Z: 3 Lessons Learned from Overlooking Millennials

As financial marketers have finally learned how to appeal to Millennials, a new generation is about to hit the banking industry: Generation Z.

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7 Insights Into The Digital Generation

It's critical that financial marketers understand the Digital Generation if traditional banking providers hope to avoid defections.

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Millennials Like Mobile Wallets … Just Not From Banks

Banks and credit unions need to improve mobile wallet offerings before digital consumers get comfortable to using non-bank alternatives.

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Banking Industry Still Falling Short of Consumer Expectations

The banking industry continues to under perform in the most significant areas of consumer needs, including safety, fairness and personalized service and recognition.

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Preparing for the Generational Shift in Banking

Financial institutions must use data-driven technology, insights, communication and rewards in order to acquire, engage and retain Millennials.

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5 Insights Into The Affluent Millennial Banking Market

With nearly 16 million Affluent Millennials in the US, financial marketers need a strategy that grows relationships with this profitable sub-segment.

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Do Millennials <3 Your Bank?

Creating brand experiences with — not for — Millennials is the first step in creating relationships that align with their life goals and expectations.

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