Considering how long it's taken financial marketers to figure out Millennials, banks and credit unions should start thinking about Gen Z now.
Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family members.
Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.
How can Millennials ever think about getting a home loan when they are already drowning in debt from their student loans?
By all accounts, everyone knew that the Chase Sapphire Reserve was going to be a big deal. Everyone except Chase, that is.
Millennials switch banking providers more than any other segment, but who will they ultimately stay with when the music finally stops?
20% of 18-24 year-old Millennials say they use a credit union as their primary financial institution, but that number is cut in half for Millennials ages 25-34.
Many financial marketers assume that Millennials don't like, don't open and don't read direct mail pieces. Not true.
Many Millennials will soon be buying homes and cars — purchases that require decent credit. But do traditional scoring models work for them?
With more Millennials going cashless, paperless and branchless, financial institutions must master marketing fintech tools to them.
As financial marketers have finally learned how to appeal to Millennials, a new generation is about to hit the banking industry: Generation Z.