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The Top 400 Banks on Twitter

By Jeffry Pilcher

Published on October 3rd, 2011 in Social Media Strategies

The Financial Brand tracks 400 English-speaking retail banks on Twitter. This list represents nearly all such banks, with a handful of exceptions here and there.

What does the typical bank on Twitter look like? They have around 250 followers, and pump out a tweet about every week or so.

Aggregating the data reveals that fewer than one million people are following retail banks on Twitter, and banks only follow one quarter of those people back. Subtract the quarter million people following AmEx and and banks are only reaching a collective audience of 467,410 people. That barely equates to 0.15% of the entire US population. BofA alone has a customer base 110x that size. Subtract 16,500 followers from the 65 banks (16.3%) that haven’t tweeted in over one year. And many of a bank’s followers are industry peers — consultants, vendors, the trade media and other banks. Keep in mind, financial institutions have been on Twitter since at least 2008; we’re well into the banking industry’s third year on the social platform now.

Here’s the rest of the stats for the 400 retail banks on Twitter and how they all break down.

-- Article continued below --

Followers

  • Banks with less than 200 followers: 188 (47%)
  • Banks with more than 1,000 followers: 40 (19.8%)
  • Banks with more than 5,000 followers: 27 (6.8%)
  • Number of people following banks on Twitter: 713,744
    (246,334 or 35% of which are attributed to AmEx, arguably not a retail bank)
  • Average number of followers per bank: 1,784
  • Mean number of followers: 222

Following

  • Banks following no one: 43 (10.8%)
  • Banks following 10 people or less: 102 (25.5%)
  • Banks following fewer than 200 people: 275 (68.8%)
  • Banks following 1,000 people or more: 40 (10%)
  • Mean number of people followed: 64

Tweets

  • Banks with 10 tweets or less: 53 (13.3%)
  • Banks sending over 1,000 tweets total: 58 (14.5%)
  • Total tweets sent by 400 English-speaking banks: 363,344
  • Average number of tweets sent per bank: 908
  • Mean number of tweets sent: 195

Frequency

  • Banks who tweeted in the last 2 hours: 78 (19.5%)
  • Banks who tweeted in the last 24 hours: 166 (41.5%)
  • Banks who tweeted in the last week: 238 (59.5%)
  • Banks who haven’t tweeted in a month or more: 121 (30.3%)
  • Banks who haven’t tweeted in over a year: 65 (16.3%)
  • Banks who have never sent a tweet: 15 (3.8%)
BankAccountFollowersFollowingTweetsLast Tweet
1AmExAmericanExpress197,05617,2089,9921 hour
2AmExOPENForum49,2782,0014,7751 hour
3BofABofA_Community31,016732952 hours
4ChaseChaseGiving22,184171131 day
5USAAusaa20,4607,4811,3571 day
6ING DirectINGDIRECT18,9229,7133,0771 day
7BofABofA_Help17,86815,85048,1061 hour
8Wells FargoWellsFargo12,957315751 day
9BofABofA_Careers12,3335315,0421 hour
10AmExAskAmex11,9223724,8831 hour
11CitiCiti10,0344,4282,7881 hour
12WachoviaWachovia9,7547,1208,1861 day
13Wells FargoAks_WellsFargo8,9007,82920,3171 hour
14Westpacwestpac7,2197052,6421 hour
15MasterCardMasterCardNews7,0531,3292,1511 day
16BofABofA_News6,980552951 week
17NABNAB6,7681,9463,7061 hour
18DeutscheDeutsche_News6,6095061,0182 hours
19ING DirectCEO_INGDIRECT6,5231,0974,3101 hour
20BarclaysBarclaysWealth6,377171,4941 hour
21CommonweatlhNetBank6,0931,3331,8862 hours
22CitiAskCiti6,0776,4978,5901 hour
23TDTD_Canada6,0554,7113,6931 hour
24Guaranty Trustgtbank5,800142,2992 days
25PinnaclePinnacleBankSC5,4805,5431,5531 hour
26RBCRBC5,4646294761 day
27UBankUbank4,5224,3583,2031 day
28USAAUSAA_help4,4981,2101,8811 hour
29Banco SabadellBancoSabadell4,4831,4758,9454 hours
30CitiCitiJobs4,4783,8556881 day
31TDTDBank_US4,2713,8027,9091 hour
32StandardStandardBankGrp4,2172,9087,9671 hour
33BarclaysBarclaysCycle4,216561371 hour
34ING DirectSuperStarSaver3,8853,6473,7394 hours
35ASBASBBank3,8592,5973,5976 hours
36FNBRbjacobs3,7202,25914,0691 hour
37HalifaxHalifax_Online3,6552,1473,5732 hours
38Grameengrameenbank3,468012 years
39Lloyds TSBLloydsTSBOnline3,3231,0203,0321 hour
40ICICIICICIBank_Care3,2312,2435,8072 hours
41Citicitibankaus3,0563,1474281 day
42Barclayswealthinsights2,89514431 week
43ANZanzmoneymanager2,6422,1603591 month
44North ShoreNorthShoreBank2,5721,5072,8931 hour
45First Directfirst_direct2,5306709291 day
46Wells FargoWellsFargoBank2,36800never
47AllyAllyBank2,2764894,8441 hour
48ArvestArvestBank2,249341,1351 day
49CIBCCIBCnews2,24675821 hour
50BarclaysBarclaysStockbroker2,215543713 days
-- Article continued below --
BankAccountFollowersFollowingTweetsLast Tweet
51PNCPNCVWallet2,1792,1841,2541 hour
52Aegonaegonbank2,1681,4171,7016 hours
53KiwibankKiwibankNZ2,1261,8661,3611 day
54PNCPNCNews2,103331,1891 day
55CapitalOneAskCapitalOne2,0399233,6971 hour
56SunTrustAskSunTrust2,00862417,4411 hour
57Umpquaumpquabank1,972441,9081 day
58GulfGulf_Bank1,8871,3361,1331 hour
59BMOBMO1,8823151,2641 hour
60Bank of the WestBankoftheWestCI1,8583237443 weeks
61BarclaysBarclaycardNews1,8296801,1802 hours
62BofABofA_Tips1,827853431 week
63Bank of OklahomaBankofOklahoma1,8081,5809131 day
64Union FirstWeBankAtUnion1,6896743,3981 hour
65WebsterWebsterBank1,6611,5001,2121 hour
661st Mariner1stMarinerBank1,6394461,7681 day
67BBVA Compassbbvacompass1,62531,8161 hour
68SunTrustlivesolid1,5941,9872,0071 hour
69CitiCiti_Forward1,5722303421 year
70FosterFosterBank1,5171,246572 weeks
71SunTrustSunTrust1,486492641 day
72ABN AMROABNAMROTV1,33414001 week
73Winbankwinbank_tweets1,2871,0274635 hours
74FidelityFidelity_Bank1,2472302174 hours
75BMOBMOCM1,10725432 days
76RBCRBC_Online_Bkg1,071111271 hour
77M&TMandT_Bank1,0638353221 day
78Allyally1,0086552571 day
79CitizensCitizensBank1,0009871,5241 hour
80Rabo DirectRaboDirectAU9905908111 day
81HSBChsbc_uk_press9725032081 day
82Ventureventurebank9611,0975761 day
83ChaseChasePaymentech951451061 month
84BremerBremerBank9485421,4514 hours
85CapFedCapFed9439331,2041 day
86People’s ChoicepeopleschoiceAU896872881 month
87St. Georgestgeorgecareers8668842621 year
88SusquehannaSusquehannaBank8615077441 hour
89Bank of QueenslandBOQ8445273731 day
90CitiCitiGTS8429886161 week
91Bank of MelbourneBankofMelb8303501,4961 day
92DBSdbsbank821176832 weeks
93First TennesseeFirstTennessee811356001 day
94NortheastNortheast_Bank807362273 weeks
95First Federalfirstfederal7984664216 months
96CitizensCitizens_Bank77100never
97e3e3bank7574921275 months
98ANZANZ_AU7517773781 hour
99UMBUMBFinancial75016961 month
100Home StreetHomeStreetBank7474353732 days
BankAccountFollowersFollowingTweetsLast Tweet
101State Bank of CPstatebankofcp7427021,0521 day
102Rabo DirectRaboDirectNZ737183233 months
103MetroMetro_Bank7249323022 hours
104Virgin MoneyVirginMoneyAU7094261501 day
105Landmarklandmarkbank7089959501 hour
106First AmericanBankFAB7051652831 month
107Royal Bank AmericaSpurTheEconomy7024013192 weeks
108BeneficialBeneficialBank6937967111 hour
109HuntingtonHuntington_Bank6703612621 hour
110Peoples Statepeopleswi6672158101 day
111ING DirectINGDIRECTAUS665117941 day
112BarclaysBarCorp_News6261361183 days
113RBCrbcbank6086685781 day
114Bank of ScotlandBankofScot_help6033564922 hours
115Bank of Ann Arborbankofannarbor5882754391 day
116Rabo DirectRaboDirectIE564762962 weeks
117EnterpriseEnterpriseBan5633871303 months
118ZionsZionsBank5611266901 hour
119Fifth ThirdFifthThird554072 months
120Bank AltanticBankAtlantic5484076173 hours
121Chesapeakechesbank536541261 day
122Commerce BankTNCommerceBank5328087941 month
123First GREEN BankFirstGREENBank5251431421 day
124PaducahPaducahBank5121692 months
125ING DirectFeeTweeter504313822 years
126Northwest SavingsNWSB5033742821 day
127MonadnockMonadnockBank4864545321 month
128Hampshire FirstHampshireFirst4784241811 week
129KeyBankKeyBank_Help4641573752 hours
130SuncorpSuncorpBank46240never
131Square1Square1Bank4403571232 days
132Five Starfivestarbank4382624571 week
133Colorado Bankcolobank433193842 weeks
134Air BankAir_Bank4310661 week
135WestpacWestpac_help419122 years
136ShoreBankSBPacific4181802836 months
137Sun NationalSunNationalBank4168863302 hours
138Citizenscitizensbanker4073352733 years
139Bank of Commercebankofcommerce4028357021 hour
140OrrstownOrrstownBank395422491 week
141CelticCelticBank3927136462 months
142HancockHancockBank387272 years
143NittanyNittanyBank3842711432 weeks
144Gate CityGateCityBank3832713312 weeks
145Happy StateHappyStateBank380613171 week
146Standard CharteredStanChartUAE3741149571 day
147National Coop Bankcoopbanking3681052491 hour
148MercantileMercBank3682886443 hours
149BarringtonBarringtonBank365538642 weeks
150RBCrbcinnovator365314961 month
BankAccountFollowersFollowingTweetsLast Tweet
151UnionUnionBank3621131292 months
152First Independentfirstindy3603024082 days
1533rd Federal3rdFederalBank3543742431 day
154Lake ForestLakeForestBank345503722 weeks
155HomeTownHomeTownBankVa3424712412 months
156BMOBMOmedia34122462 days
157StandardStandardBanks3395331,6251 day
158Marquette BankMarquetteBank33202982 days
159Beach Bankbeachbank3301647531 day
160Bank Hawaiibankhawaii329641362 days
161First Niagarafirstniagara3261601483 weeks
162First CommunityFirstCommunity3242382421 week
163NicoletNicoletMortgage32102011 week
164HinsdaleHinsdaleBank321420952 weeks
165Washington FedWaFed3201373821 day
166Renasantrenasant316751212 days
167CallawayCallawayBank3005308041 day
168LegacyLegacyBank2964442641 day
169HorizonHorizon_Bank2945944541 hour
170Choicechoicebank2931973263 weeks
171Texas Firsttexasfirstbank2912377171 day
172IndependentIndependentBank2862127851 hour
173LibertyvilleLibertyvilleBnk283461612 weeks
174AnchorAnchorBank282707661 hour
175Pan AmericanPanAmericanBank2752448461 day
176Wash. SavingsWashSavingsBank2747428171 hour
177St. CharlesBankStCharles271499792 weeks
178Lead BankLead_Bank26973193 months
179ForchtForchtBank2571373151 day
180CentennialMY100BANK2551765 months
181Ohio ValleyOhioValleyBank251832871 hour
182PeoplesThePeoplesBank250732581 month
183New ResourceNewResourceBank250032 months
184Secure TrustSecuretrustbank24792432 years
185WorthingtonWorthingtonBank2431543621 day
186Crystal LakeCrystalLakeBank243481592 weeks
187WaterStoneWaterStoneBank242772012 days
188Salem FiveSalemFive2411414381 hour
189Gorham SavingsGSBMaine2411714783 hours
190Community FirstCFBK241532381 week
191Johnson BankJohnsonBank2401631022 weeks
192VikingVikingBank237351851 day
193First SecurityFirstSecurityMT235106821 month
194Washington TrustWatrustbank233401683 months
195AssociatedAssociatedBank2324413121 day
196Illinois State BankILStateBank228771501 month
197SterlingSterlingBank22700never
198First NationalFNBSF226836941 hour
199NexTierNexTier2232352941 day
200StonehamStonehamBank2221222071 week
BankAccountFollowersFollowingTweetsLast Tweet
201VillageBankAtVillage221495832 weeks
202Monarch Communitymonarchcb220383581 day
203Ossian StateOssianStateBank22010381 month
204Live OakLiveOakBank2181402612 days
2051st State1stStateBank2151412 years
206SeacoastSeacoastnb213437421 day
207FNBFNBMWC2071412311 week
208Old Missourioldmissouribank2063943051 week
209ColumbiaTheColumbiaBank20602123 weeks
210Gulf Coast Comm.MYGULFBANK20622521 year
211Liberty BankMyLibertyBank204821172 weeks
212First FederalFirstFederalSB199521321 day
213Mechanicsmechanicsbank1971831521 week
214BaylakeBaylakeBank195811762 days
215SuburbansbtTweets194929421 day
216OCBCfrankbyocbc192726471 day
217Bank of the SWbankofsw1897662 years
218Hawaii Nationalhawaiinational185431471 month
219ING Directcharles_writes185964534 months
220First Bankbankthewayulive1841441201 year
221Peoples UnitedPeoplesUnited183812131 day
222First FederalFFSB18101741 day
223Synovussynovus18100never
224Carolina AllianceCABankNews1801571,1591 day
225National BankNBKC180121412 days
226Community FirstCFBank117859321 month
227MB Financialmbfinancialbank1751773721 hour
228BofABofA_Speakers1750661 year
229ATBatbfinancial1742031241 day
230Bank of LuxemburgBankOfLuxemburg1721642871 week
231River ValleyRiverValleyBank17130201 hour
232First FederalFirstFederalFL170292311 week
233First NationalFirstNationalIA1681156 months
234Kansas FidelityKSfidelitybank1683612 years
235Sound CommunitySoundCommunity168100n/a
236NicoletNicoletBank1668236 months
237ChemicalChemicalBank165952522 days
238City Bankcitybanktexas16401871 day
239BelmontBelmontSavings1631621912 days
240Home Federalhomefederalbank160331471 day
241Cheviot Savingscheviotsavings16038761 week
242The BankTheBankOnline16001541 month
243Family BankFamilyBankKenya15771982 days
244Wynnewood Statesbwok1561022,7281 hour
245AvidiaAvidiaBank156974882 hours
246Peach Statepeachstatebank1565331 year
247BaytreeBaytreeBank1552093303 hours
248ArvestArvest_Bank154032 years
249Vision BankVBOK153861861 week
250NorthbrookNorthbrookBank15331841 week
BankAccountFollowersFollowingTweetsLast Tweet
251PilgrimPilgrimBank15278261 day
252Midstate FederalMidstateFederal149883001 day
253BendigoBendigoWealth148204361 week
254Gulf Coast BankGulfCoastBank14814211 month
255CouleeCouleeBank1461472611 hour
256First CherokeeAcru14535951 week
257Horiconhoriconbank1451643413 weeks
258PrairieBankPrairie144188571 month
259Peoplesptsbank143492512 hours
260North JerseyNJCBank1432072141 day
261American ForkBankAF141811902 days
262PeoplesBankAtPeoples1401031951 hour
263Bank of SpringfieldbankwithBOS14003811 day
264NSCNSCBank14023642 weeks
265Citizens Bankcitizensardmore14013433 months
266First Nationalfnbsotx13843613 months
267First MontanaFirstMontana131701671 week
268Community StateCSBtweets131501182 weeks
269United Communityucbankmn130212152 days
270Citizens Nationalcnbsomerset130181251 week
271PinnaclePinnacleBank128661321 hour
272Community TrustCommunityTrustB128561631 week
273Old PlankOldPlankBank12745742 weeks
274Regentregentbank12673232 years
275Jeff Davis Bankjeffdavisbank125181791 week
276First Communityfirstcbt12441631 day
277RichwoodRichwoodBank124531011 week
278Community BankCBdotNet1240483 weeks
279F&Mmyfmbank12323712 weeks
280CNBcnbbankdirect121631952 days
281AllianceAlliance_Bank1216554 months
282Bank of Cashtonbankofcashton121122 years
283Washington Trustwatrust1201564201 day
284CitizensCitizensstatebk120142381 day
285First NationalOKFNB1185843 months
286Community FirstCommFirstBank11823442 years
287First Nationale_fnb116602771 hour
288BSNBBSNB11532852 days
289ReliantReliantBank1150182 years
290AmcoreAMCORE_Bank11400never
291MetairieMetairie_Bank113271 week
292First NationalFNBNewton1130631 month
293BeverlytheBeverlyBank11222872 weeks
294Missourimissouribank11186372 weeks
295Bank of NapaBankofNapa1111633 weeks
296UFB DirectUFBDirect1119102 years
297Clear MountainClearMtBank10926953 days
298First Statefirststatetexas10891622 weeks
299Northwoodsnorthwoodsbank10853592 months
300Bank of Elk RiverTheBankofER108422 years
BankAccountFollowersFollowingTweetsLast Tweet
301CenturyCentury_Bank1070372 hours
302First Victoriafirstvictoria10744191 year
303CitizensCitizensAda10682221 day
304FNBFNBAlaska1051101 year
305FNBFNBBerryville104761 year
306MachiasMachiasSavings103702801 hour
307Union Communityunioncommbank103344121 hour
308Farmer Statefarmerstatebank10318662 weeks
309Franlin SavingsFSB_Maine10291631 week
310Redwood CapitalRedwoodCapital10222792 months
311Bruning StateBruningStBank995801 hour
312VoyagerVoyagerBank9969702 hours
313Alpinebankalpine99012 years
314First SecurityFirstSecurityBa981543322 weeks
315Town BankTownBankUS981011052 weeks
316Citizenscitizensbankrb98123062 weeks
317First NationalFNB_Muscatine95131811 day
318Cambridge SavingsCSBinspired941403211 hour
319AbingtonAbingtonBank9462051 day
320Lincoln SavingsMyLSB9414392 days
321First HarrisonFirstHarrison939511 week
322PNAPNABank930538 months
323AmBankAmBank93141 year
324Waumandee Statewaumandeebank92386332 hours
325CapitalCapitalBankGA925401 month
326First NationalFNBT921172 years
327First SecurityFSBNV91122 years
328BelmontBelmontBank880833 weeks
329Beverly NationalBevNatBank88282 years
330MiddletonMiddletonBank88320never
331Metro Nationalgladwemet87052 years
332Bank of Urbanabankofurbana86181711 week
333First GuarantyFirstGuaranty840276 months
334Point LomaPointLomaBank84761032 years
335Fifth ThirdRyanat538306601 hour
3361st MarinerFirstAccess832102 years
337Start CommunityStartComBank8210711 week
338Solerasolerabank81122711 week
3391st Oklahoma1stOklahomaBank812612 years
340Hastings CityHastingsCtyBank800661 week
341First StateKeysBank7817702 weeks
342ReliabankReliabank7815326 months
343Columbia Comm.banklocally789111 year
344First CommunityFCBOHIO78012 years
345TruPointTruPointBank77841351 week
346uBankubankSA7622141 year
347Boone Countyboonebank74171552 days
348Baker BoyerBakerBoyerBank747232 months
349SISbanksisonline7341772 hours
350Charter Oakcharteroakbank7323937 months
BankAccountFollowersFollowingTweetsLast Tweet
351PlantersPlantersBank73310n/a
352PeoplesPeoplesBank70331322 days
353First StateFirstStateBank7082753 weeks
354CommerceCommBankCKTM69161521 week
355Community BankCBBCNJ69011 year
356Lincoln ParkLincolnParkBank68356102 weeks
357Citizens Statecsbtx6880n/a
358First CommunityFCMLENDING66421101 day
359Rabo DirectRaboDirect6534281 month
360First Capitalfcbanker6501631 month
361SonoranSonoranBank65451371 year
362Banc FirstBancFirstOK641224 months
363ING DirectING_CompareMe6440242 years
364Independence1776Bank6249722 days
365MainstreetMainstreetBank62242742 months
366FaheyFaheyBank6138571 day
367Springfield Com.SFCbank60021 year
368FNBO Directfnbodirect5910122 years
369River BankRiver_Bank59112 years
370CentennialCentbank59062 years
371West PlainsWestPlainsBank5852421 day
372ConestogaConestogaBank5776201 day
373WatertownBankOfWatertown55613441 week
374Northrimnorthrimbank55421 month
375Franklin Countyfcbankva493255 months
376First FinancialFFBTexas48012 years
377New HorizonNewHorizonBank4747111 month
378Heartlandheartlandbank4700n/a
3791st Midwest1stMidwestBank4461781 day
380WolverineWolverineBank44381121 week
381Biddefordbiddeford417802 weeks
382UnitedUnitedBankMI402802 weeks
383HuntingtonBank_With_HNB40011 year
384Quatum NationalQuantumNatlBank3825661 week
385First HopeFirstHopeBank3710911 day
386Comm. NationalComNatBankVT3524262 days
387FAB&Tilovecash3517311 year
388StandardSBandTrustCo35021 year
389Bank of Pontiacbankofpontiacil3432262 days
390United of Unionunitedbankunion341691 week
391First SecurityFSBNV_HomeLoans237282 years
392AffinityAffinityBank2229772 hours
3933rd Federal3rdFred220602 days
394Bank TexasBankTexas21265 months
395Citizens Tri-Co.CTCBonline19035 months
396Macon Bankmaconbank1300never
397Community Bankcommunitybank1110never
398First MeritFirstMerit10571n/a
399PathwayPathway_Bank300never
400First FinancialFFINTexas100never

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