The Top 400 Banks on Twitter

Followers

• Banks with less than 200 followers: 188 (47%)
• Banks with more than 1,000 followers: 40 (19.8%)
• Banks with more than 5,000 followers: 27 (6.8%)
• Number of people following banks on Twitter: 713,744
  (246,334 or 35% of which are attributed to AmEx, arguably not a retail bank)
• Average number of followers per bank: 1,784
• Mean number of followers: 222

Following

• Banks following no one: 43 (10.8%)
• Banks following 10 people or less: 102 (25.5%)
• Banks following fewer than 200 people: 275 (68.8%)
• Banks following 1,000 people or more: 40 (10%)
• Mean number of people followed: 64

Tweets

• Banks with 10 tweets or less: 53 (13.3%)
• Banks sending over 1,000 tweets total: 58 (14.5%)
• Total tweets sent by 400 English-speaking banks: 363,344
• Average number of tweets sent per bank: 908
• Mean number of tweets sent: 195

Frequency

• Banks who tweeted in the last 2 hours: 78 (19.5%)
• Banks who tweeted in the last 24 hours: 166 (41.5%)
• Banks who tweeted in the last week: 238 (59.5%)
• Banks who haven’t tweeted in a month or more: 121 (30.3%)
• Banks who haven’t tweeted in over a year: 65 (16.3%)
• Banks who have never sent a tweet: 15 (3.8%)