Jeffry Pilcher
Articles written by Jeffry Pilcher
Big Bank’s AI Layoffs Highlight the Human Cost of Poor Messaging
How banks talk about AI strategy can be at least as important as the tech itself. Example: Don’t refer to displaced employees as “lower-cost human capital”.
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It’s All Happening: Why The Financial Brand Forum 2024 Will Be the Most Important Ever
Forum Preview: The biggest and best conference in banking is just 14 weeks away. Sign up now, before it’s too late.
The Financial Brand Forum 2024 – Winter Discount Expires Today
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Guide to Creating Brand Slogans & Taglines for Banks and Credit Unions
Here are four common myths financial marketers should keep in mind when creating new slogans and taglines for banks and credit unions.
Top 100 Banks On Twitter for the Fourth Quarter of 2021
The top 100 banks on Twitter ranked by the total number of their Followers through the fourth quarter of 2021.
